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  • Home Homepage

  • Careers Page

    Fuelled by the talent of our people, we're always interested to meet individuals who bring a little more wow to the party.

  • About Us Page

    Read our blog to keep up to date, or look at our DNA to learn more about us and what we do.

  • About You Page

    You're a senior c-suite, sales or marketing lead in a B2B organization with a pipeline challenge. You have a complex sale. You offer a technical, non-commodity product or service. It's probably unique. That's why you're in business - to capitalize ...

  • Five Magazine Page

    Every quarter, we bring together a selection of Fifth Ring’s brightest minds, along with some trusted partners, to share their insights into the world of marketing communications and provoke thought and debate around the issues that affect us all. The ...

  • Our DNA Page

    Fifth Ring is an integrated marcomms agency that always starts from the need to produce visible, measurable and impactful results for our clients. Working internationally, in selected sectors, we bring our own brand of analysis, creativity and execution to deliver the ...

  • BBN Page

    Growing your business into new markets creates a whole new set of marketing and communications challenges. To support our growing client base we joined BBN: the world’s B2B agency as a founding member. Ever since we have had access to over ...

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    Wherever you are, and wherever you do business, chances are we’re delivering work nearby. We have an office or a partner in every timezone around the world.

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    We work with you. Everything we do is focused on building the value of your brand and the value in your sales pipeline. We want to achieve great things together.

  • Aberdeen Locations

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  • Sales and Marketing, or Sales vs Marketing? Article

    Never have two departments been so close together, yet been so likely to disagree. And never has it been so important that they act together. In this article, we plot the path towards common goals, collaboration, and improved sales.

  • Steve Milne People

    Head of Digital

  • Aberdeen, Houston, Singapore Locations

  • Personalisation in B2B is a secret weapon during uncertainty Article

    “Let’s talk in a couple of months once I know my budget” “It really depends on how Q1 goes, let’s catch up later in the year” “If I lose another couple of team members I definitely need you, let’s talk in June” Sound ...

  • Stevie Brown People

    Business Manager

  • Marketing Personas, Personalisation and their role in B2B Marketing Article

    In 1997 Reed Hastings, a software engineer in Silicon Valley started an e-commerce movie rental business where customers would select their movie online and receive a DVD in the mail. Once they were finished they would mail it back. He ...

  • Thank you Page

  • Alan Stobie People

    Creative Director

  • Don’t just get a story in your head. Get it into other peoples’ heads too. Article

    Alan Stobie talks about importance of storytelling.

  • People Page

  • Inbound Marketing Services

    “Underpinning all effective inbound marketing should be a deep understanding of your clients. Only by speaking directly to their challenges, their experience, and their goals can you hope to encourage them to come to you for help. As an agency ...

  • Jotun Thermosafe Casestudies

    To launch the new Thermosafe product range Jotun wanted an integrated campaign of traditional and digital marketing to reach their target customers’. Knowing their marketplace thought of paint as a last consideration focussing on color and corrosion control rather than ...

  • Growth Driven Design Services

    “Continuous Improvement is a powerful technique, especially when applied to websites. Our GDD projects are some of the most satisfying work we do because we get meaningful feedback about what works, and what doesn’t. We also get to work for ...

  • Andy Groundwater People

    Head of PR Communications

  • Reputation Management Services

    "Public relations is more than just a press release. It’s about telling the right story to the right audience using the right tools at the right time. A comprehensive PR strategy enhances your reputation, builds awareness of your brand and ...

  • Internal Communications Services

    “We believe that powerful internal communication in the workplace is paramount. Without it, you couldn’t build innovative products or solutions, provide exceptional service, engage employees or satisfy customer needs. In other words, it’s key to running a profitable business. We ...

  • Crisis Communications Services

    “We have a team of crisis communication experts with leading experience across issue management, crisis communications, risk analysis and scenario planning. Each issue is different and requires a unique approach to managing it. We believe the key to emergency response ...

  • Media Relations Services

    “Media relations is a traditional, but still popular, PR tactic. If you have news that you want to announce to the world we can get your story to the right journalists at the right publications. We’ve spent decades cultivating relationships ...

  • Raising Awareness Services

    “Some of the biggest brands in the world are successful because of their brand awareness. When you think about buying a new mobile phone there are probably only a handful of brands that you would consider. The first step of any ...

  • Social Media Management Services

    “B2B social media is a key factor in building a modern brand. It offers an opportunity to communicate directly with your target audience and speak with them rather than at them. It’s important to create a platform that reinforces consistent branding ...

  • Digital Services Services

    "Nowhere is the balance of art and science more important than in digital marketing. Delivering inspired creative messages to precisely the right people at the right time to generate leads for our clients is what gets us excited. This demands ...

  • ROVOP Brand Building Casestudies

    By Autumn 2018, ROV specialist ROVOP had outgrown its initial brand story after a successful start as a company and, as such, it identified a need to improve how it was perceived in its sector and beyond. ROVOP needed clarity ...

  • Creative Campaigns Services

    "Creativity is the last unfair advantage we're legally allowed to take over competitors. Creativity is the key to the memorable. We think hard. And we work hard. The concept. The art direction. The font. Kerning. Beautifully crafted copy, like placing ...

  • Video and Motion Graphics Services

    "Video is arguably one of the most effective ways to reach a target audience. The moving image gives you a range of ways to dramatise what you want to say. Armed with motion graphics, animations, dramatic film sequences and dramatisations ...

  • Copywriting Services

    "Copywriting is an art form. It allows us to bring propositions to life in ways that will always evoke a reaction with our readers, viewers and listeners, depending on the medium, or most effective media delivery system we’re using. It’s ...

  • Creative Concepts Services

    "A creative concept is what we call a big, long idea. An idea with gravitas; one that will transcend the tedium of today’s cluttered media landscape and capture the hearts and minds of our target audience. We don’t just think. ...

  • Design Services

    'An idea can either sing or sink into the bowels of the earth depending on how it is expressed. It’s one thing to describe an idea. It’s a completely different ballgame to show it. At Fifth Ring, we’re not content ...

  • Brand & Strategy Services

    “To become a globally recognised and established brand you need to create, tell and present the universal stories about your company with consistency and flair to your customers and employees. As an agency we work with you to identify the ...

  • Peter Lyall People

    Group director, strategy

  • Brand Building Services

    "The perfect brand is in the overlap of a united vision, culture and image. It all starts with creating an inspiring vision about where you want to be in five years, then managing perceptions of image and driving a culture ...

  • Discovery Research Services

    “To determine your differentiator, it’s important to have a comprehensive understanding of how your brand is perceived with key stakeholders in the marketplace. We find that qualitative research, such as focus groups, detailed questionnaires and customer surveys, is often eye-opening ...

  • Competitor Analyses Services

    “A competitor analysis is about identifying the messaging prevailing in the marketplace. How are your competitors talking to your potential customers on- and offline? How does that compare to what you’re doing? With due diligence, an in-depth competitor analysis will ...

  • Brand Positioning Services

    “Getting members of leadership in one room for a brand workshop is one of the most fundamental aspects of the building brands process. Open discussions with the client produce the inputs for our team to create our interpretation of the ...

  • Message Hierarchy Services

    “The new message hierarchy is the culmination of all the inputs to date. It’s a key deliverable in the process with a fresh market space descriptor, mission, vision, value proposition and more. All delivered with the creative touch and technical ...

  • Brand Activation Services

    “This is where we get to make thinking visible. We take the months of work that has gone into the new brand and we present it to the B2B space. We take an inside-out approach by starting with internal communications ...

  • Ascend Performance Materials Casestudies

    Ascend was already a leader in the global market for chemicals and fibres.

  • Amnah Senen People

    Senior Account Executive

  • Amy Davys People

    Business Manager

  • Andrew Bradshaw People

    Head of Energy Insight

  • Andy Wainwright People

    Group Business Systems Manager

  • Artur Paniczek People

    Developer

  • Blair Robertson People

    PR Account Coordinator

  • Chloe Hodge People

    Brand & Strategy Consultant

  • Debbie Ho People

    Regional Director

  • Ian Ord People

    CEO

  • Jennifer Maclennan People

    Regional Director Europe

  • Jolyn Lim People

    Account Executive

  • Kirsty Noble People

    Website Developer & Designer

  • Laura Glueck People

    Regional Director Americas

  • Leanne Tyson People

    Marketing Manager

  • Digital Campaigns Services

    “Successful campaigns are all about embracing the old and the new. Taking solid principles from the old days of advertising, and applying them to the new audiences and new channels that digital approaches open up to us. Discovering a challenge, ...

  • Data & Analytics Services

    “When people think of marketing data they often think of website visits, bounce rates, and dwell times. I seldom worry about these. We have a core principle that we find the metrics that are ‘as close to the money as ...

  • User Experience Services

    “The user experience work that we deliver is focussed on better meeting the needs of the site user. This very specific focus ensures that our work doesn’t get caught in the ‘bubble’ of the agency/client relationship. It ensures that we ...

  • Content Marketing Services

    “In many ways marketing is all about telling the right story to the right people at the right time. Working on content marketing projects really puts the focus on doing exactly that – telling stories that people will discover, will ...

  • Web Design Services

    “Often the first time people see the new branding and design work we do for clients is when they visit the website, so it’s vital that we deliver something with impact. Balancing the demands of user experience, branding impact, SEO, ...

  • Campaign Management Services

    "With countless marketing campaigns running all over the world at the same time. It is harder than ever to capture your audience attention. Paid ad campaigns, email marketing, trade show, print material, etc. the list is endless, and due to ...

  • Advertising Services

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor ...

  • Media Buying Services

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor ...

  • Campaign Planning Services

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor ...

  • Sponsored Content Services

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor ...

  • Native Content Services

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor ...

  • Thought Leadership Services

    “A PR strategy that establishes your business favorably as a thought leader will inevitably increase your profile among the best and brightest in the industry. When they look for help solving tough challenges, will they seek out the leaders or ...

  • Martech Services

    “The decision to deploy new marketing technology is seldom driven by technology. It is almost always driven by people. How do we best ensure that the potential customers that we bring to the client website take that additional step, and ...

  • Silverwell Energy Event Support Casestudies

    Silverwell Energy is one of the world’s leaders in digitally intelligent production optimization gas lift systems, delivering products and services to their clients internationally. Fifth Ring worked with Silverwell to develop a B2B marketing campaign in the lead up to ...

  • Pawel Kuncewicz People

    Video & Motion Graphics Designer

  • Owen Davies People

    Art Director

  • Cookie Policy Page

  • Five Fivehomepage

  • Why Copywriting in 2020 Doesn't Mean Sh*t Article

    Can you produce words that stand out from the sea of content?

  • Going Nowhere? Have a Word. Article

    Alan Stobie discusses the importance of not standing still

  • Getting Started with Social Selling Article

    Download our guide to social selling

  • What to do if you Experience Failure to Launch Article

    Michael Madden talks about marketing during uncertainty

  • Webinar: Making the Shift From Trade Show Marketing to Nurture Campaigns Article

    With many trade shows postponed or cancelled this year, how do you get in front of new customers in a post-coronavirus world?

  • Webinar: Building a Flexible Marketing Strategy Article

    Laura Glueck shares advice on building a flexible B2B marketing plan.

  • Webinar: The Fundamentals of Messaging Article

    With business and marketing plans in tatters, how do you begin to prepare for the future?

  • What Does the Future Look Like for the Energy Industry Article

    Andrew Bradshaw sheds some light on the future of energy

  • 7 Steps to Crisis Comms Article

    Jennifer Maclennan talks about crisis comms

  • Webinar: Achieving Sales and Marketing Alignment Article

    On-Demand Webinar: Achieving Sales and Marketing Alignment

  • Jennifer Prince People

    Business Development Manager

  • What It's Like to Start a New Job in 2020 Article

    Jennifer Prince talks about remote onboarding

  • How to Effectively Plan Your Marketing Budget Article

    Laura Glueck talks about planning in B2B

  • Webinar: CX. Make Sure the C Doesn't Stand for Crap Article

    On-Demand Webinar: Make Sure the C Doesn't Stand for Crap

  • Our Guide to Entering New Markets Article

    Michael Madden talks about entering new markets

  • Time to press the reset button on energy Article

    Andrew Bradshaw discusses the energy transition

  • How to Squeeze More Out Of Your Next Marketing Campaign Article

    Michael talks about making the most of your B2B marketing activity

  • Keeping the doors of communication open to your stakeholders Article

    Amnah Senen talks about transparent communications

  • It's not them, it's you Article

    Chloe Hodge talks about the expectations of the new workforce and how employers can cater to them.

  • The Role of Marketing Communications Within M&A Article

    Peter Lyall joined the M&A Masters Podcast to discuss the role of brand in M&A

  • What you should be doing when you are not at OTC Article

    At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

  • What is Account Based Marketing? Article

    B2B marketers often try to target as many companies as possible hoping that casting a wide net will hook a couple of opportunities. Now is the time to really consider your approach. Maybe hunting for business with a spear will ...

  • Create buy-in, not zoom backgrounds Article

    Steve Milne talks about creating buy-in during the B2B process.

  • "Crisis" communications during the Covid-19 pandemic Article

    Contributed by Adrian Heng, crisis communications expert with over 20 years of experience

  • 10 Sloppy Social Media Mistakes to Fix NOW Article

    Improve your social media channels with those life-hacks from Hubspot.

  • 10 Things Marketers Are Thankful For Article

    Red Brodie lists what makes a marketer's life easier.

  • 10 Tips to Build a Content Strategy to Grow Your Business Article

    Grow your business with those handy tips from Haley.

  • 13 tips from marketers across the globe Article

    Marketing tips from every part of the world.

  • 15 marketing tips you should embrace in 2018 Article

    Alan Stobie, our Creative Director shares his insights on what to expect this year

  • 2019: who said oil and gas was boring? Article

    Andrew Bradshaw looks back at an eventful 2019

  • 4 Low-Cost Ways to Increase Traffic to Your Website Article

    Haley's round of tips for staying relevant in the content world.

  • 4 Steps to Future Proof your Marketing Plan Article

    How to give your marketing plan longevity

  • 4 Tips to Give You a Marketing Edge Article

    Stay ahead of the competition with those handy tips from Haley.

  • 4 Types of Creative Content to Boost Your Social Media Performance Article

    Just in case a simple status update is does not quite cut it anymore...

  • 5 Reasons your business should have a PR Strategy Article

    Andrew talks about importance of a solid PR strategy and how to get one.

  • 5 Simple Ways to Boost the Impact of Marketing Automation Workflows Article

    Hubspot tips to help you embrace marketing automation

  • 5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™ Article

    Learn what rodeo and marketing have in common.

  • 5 things I learnt as a Fifth Ring Intern Article

    Amy Reid shares the highlights of her internship with Fifth Ring.

  • 5 ways to get the best out of your marketing agency Article

    Andrew's good practices on working with a marketing agency

  • 5 ways to identify your perfect customer Article

    Haley explains why knowing your customers is the priority.

  • 5 ways to revamp your B2B social media accounts Article

    Michael's tips for giving your social media accounts a boost.

  • A beautiful constraint Article

    Learn to work to your limitations and you will go far.

  • A guide to B2B marketing in a post-Coronavirus world Article

    The world is not going back to normal. Here's why.

  • Parada Sritaragul People

  • Adapting your B2B marketing strategy to fit the ever-evolving climate. Article

    The world moves fast and so should your marketing strategy.

  • All aboard the content truck, Mr Clarkson. Article

    Alan Stobie on Jeremy C, Top Gear and what it all has to do with marketing.

  • All you need to know about inbound marketing Article

    Maria talks about the benefits of going inbound

  • Fifth Ring People

  • Andrew joins energy think tank Article

    Andrew's expertise goes a long way with ELP

  • Are we destined for a new era of “business innovation”? Article

    Michael shares what your marketing strategy could learn from IKEA's meatballs.

  • Are you Looking for the Right Employees in all the Right Places? Article

    Understanding the workforce of tomorrow.

  • BBN Golden Bees for Fifth Ring Article

    BBN winners are announced.

  • BBN International Article

    Fifth Ring joins BBN International

  • BBN Ranked Number One International B2B Marcomms Agency in US Article

    BBN rises to the top international B2B agencies in US

  • Building deeper customer engagement with marketing automation tools Article

    How embracing automation can help your marketing efforts

  • Building Engagement with the 'Always On' Article

    Why it's not enough to just push your message out there.

  • Can New Gas Finds Help the UK Towards a Carbon Free Future? Article

    In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

  • Challenging the heavyweights Article

    Find out why we root for the underdog.

  • Change the record OPEC! Why its planned production cut will fail Article

    Andrew's take on OPEC's production cut

  • Christmas market(ing), targets and unique snowflakes. Let’s talk. Article

    Alan Stobie on the power of words and millenials.

  • Climate Change: Are we Taking our Foot off the Gas? Article

    Andrew Bradshaw talks about changing energy climate

  • Continuously improving our website Article

    Why should your website be in a 'forever beta' mode.

  • Corporate Social Media Responsibility Article

    How to maximise effectiveness of your social media channels

  • Create a hire purpose Article

    Who should you target in your next campaign?

  • Data defines B2B Article

    Why data is king in the B2B world.

  • Decommissioning; the £60 billion prize Article

    Andrew shares his insight on the decommissioning industry.

  • Developing a healthy organisational culture Article

    Your employees are your greatest asset

  • Don't Let the Sun Go Down on North Sea Article

    Andrew Bradshaw on why the North Sea needs to step up its game.

  • A Blog 30 Years in the Making Article

    Alan Stobie talks about the changes in the industry

  • Eastern promise Article

    Fifth Ring expands to Malaysia.

  • Effective messaging that's relevant to your audience Article

    Chris outlines tips on improving effectiveness of your messaging

  • Email marketing best practices Article

    The dos and don'ts of email campaigns.

  • Expect confidence to be high at OTC in Houston Article

    Andrew talks about why this year's OTC is something to look forward to.

  • Fifth Ring announce Norwegian alliance Article

    Fifth Ring joins forces with Norwegian Iteo

  • Fifth Ring Houston from an Intern’s Perspective Article

    Aimee's take on what's it like to work at Fifth Ring

  • Fifth Ring Houston Makes its Own Luck Article

    Ian looks back on 10 years of Fifth Rings operation in Americas.

  • Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa Article

    Fifth Ring team up for a significant project with Yokogawa

  • Five issue 10 Article

    Issue 10 is out now!

  • Five key lessons from the Oil & Gas UK conference Article

    Andrew talks about this year's OGUK conference

  • Five technology innovations that have transformed the offshore industry Article

    A lot has changed since first oil was struck. Find out about the most important advancements

  • Five tips for a one-person marketing team Article

    Amy advises on how to be a one-man's band and when it's best to call for help

  • Five tips for surviving OTC Article

    Some advice from our seasoned OTC veteran.

  • Five tips to build connections and generate leads Article

    Chris talks about maximising your return on the upcoming conference

  • Four of the world's most difficult New Year's resolutions. And one that's easy ... Article

    Make this year's goals matter.

  • Getting started with marketing automation Article

    Why automated marketing beats the old-school.

  • Global energy update Article

    A round up of the industry's latest.

  • Global hub may be the future of oil and gas industry Article

    Andrew Bradshaw talks about the outlook for the North Sea

  • Globalization: One Strategy Doesn't Fit All Article

    Haley talks about the need of different approaches in your marketing efforts.

  • Going the distance with OTC Houston Article

    Haley looks back at 50 years of OTC

  • Growing your sales pipeline using digital technology Article

    Leanne talks about cutting edge tools and technologies to help your sales.

  • How a Creative Marketing Agency Functions Like the Oil and Gas Industry Article

    If you thought those two have nothing in common... think again.

  • How can you capture your people's imagination? Article

    Simple steps to make sure your marketing efforts go an extra mile.

  • How to attract attendees to your conference Article

    'If we build it, they will come'... right?

  • How to brief your sales team. Before you make an exhibition of yourself. Article

    Michael's tips on preparing your team for the big day.

  • How to communicate during a pandemic Article

    Stevie talks about finding normality in the 'new normal'

  • How to develop your business by linking sales and marketing? Article

  • How to engage participants during your video conferences Article

    Stevie shares tips for ensuring engagement in your video calls

  • How to Fill Your Empty Social Media Schedule Article

    Michael's tips for populating your social media

  • How to get more from your next marketing campaign Article

    Michael's advice on ensuring a good marketing return

  • How to improve your B2B social media presence Article

    Robin's tips for smart social media marketing

  • How to justify your marketing spend Article

    Jennifer talks about marketing budgets and the value they bring

  • How to present, like a boss, to your Board Article

    Chris Wolf's practical guide to presentations

  • How to spend your PR budget wisely Article

    Andrew shares tips on getting the most out of your PR budget

  • How to Use Email Newsletters to Boost Organic Search Traffic Article

    Hubspot's guide for effective email communication.

  • How to Use PR to Raise Brand Awareness Ahead of an Exhibition. Article

    Diana's guide for preparing for the big event.

  • How to use Twitter's new automation guidelines to your benefit Article

    Here's what the new regulations mean for your social presence.

  • How was Offshore Europe 2017 for you? Article

    Andrew summarises this year's Offshore Europe

  • If you really want to make money from your marketing, get real Article

    Alan's take on marketing automation

  • Improved dialogue between oil industry and Treasury benefiting both sides Article

    Good news for the oil industry

  • Inside track Article

    Kay Marshall talks about importance of internal communications

  • Internal communication and marketing automation? Article

    Find out if you can automate your internal communication channels

  • Internal Communications: the new water cooler Article

    Steve outlines the benefits of moving the conversation to digital channels.

  • Is the UK's oil and gas industry fit for the future? Article

    Andrew Bradshaw looks at North Sea's future.

  • Is Transition the Right Word for our Energy Changes? Article

    Andrew talks about the changing landscape of the oil and gas industry.

  • It’s exciting times for subsea – don’t be sunk by outdated marketing Article

    What we have learned from the downturn

  • Joining the HSE debate Article

    How the HSE regulations affect oil and gas businesses?

  • Life as a Fifth Ring intern Article

    Read Robin's summary of her time at Fifth Ring Americas.

  • LinkedIn: Creating social influence Article

    Looking to transform your LinkedIn space? Look no more thanks to Stevie's LinkedIn Hacks

  • LinkedIn’s new website retargeting features and how to take advantage Article

    Your marketing efforts are about to get a major boost.

  • Make good, strategic, rational decisions about your brand. Article

    Peter Lyall explains how imagination and reason should go hand in hand in brand strategy

  • Marketing for Modern Oil Article

    An exciting event on the new marketing model

  • Marketing Metrics Your CEO Wants to See Article

    Steph's guide on how to convince your directors that your marketing matters.

  • More at stake in B2B Article

    The long journey of business buy-in.

  • Mozambique Article

    Mozambique enters the oil and gas scene. Here's why you should be excited.

  • My time at Fifth Ring Article

    Anna's highlights of her time with Fifth Ring

  • Negotiation: How compassion can decode emotion & unlock the deal Article

    Stevie Brown explains the importance of compassion in business negotiation.

  • Networks are worth more than their net-worth Article

    Why working with an international network of B2B agencies is a good idea.

  • New Year spells new hope for oil and gas Article

    Andrew Bradshaw's fresh look at energy sector in 2017

  • Offshore Europe - not a carbon copy of previous shows Article

    Andrew looks at how oil companies are embracing the net zero.

  • ONS 2018 – looking to the future with a reminder of the past Article

    How Norway created the world's largest sovereign wealth fund.

  • OTC Houston 2019 – celebrating 50 years with a focus on the future Article

    Andrew looks back at the history of OTC and what we should expect in the future.

  • OTC Houston – 50th edition proves quality is more important than quantity Article

    Andrew Bradshaw looks back on 50 years of OTC

  • Kayleigh Parkinson People

  • Paws for thought Article

    Kayleigh talks about why the canine friends are good for you

  • Realism and optimism blend at OTC 2017 Article

    Is the industry finally getting back on its feet?

  • Selling starts with a story – what’s yours? Article

    Jim Davidson talks about importance of utilising your communication channels

  • SEO Basics: What is SEO & Why Should I Care? Article

    Claire's advice on getting started with search engines.

  • Seven top tips for tradeshow success Article

    How to make the most out of your exhibition.

  • Should I hire a marketing agency or a marketing team? Article

    Michael Madden breaks down the pros and cons of both.

  • Showing, not just telling. Article

    Owen's take on the vibrant symbol that united everyone.

  • Six reasons journalists are ignoring your press release & how to fix it Article

    Andy Groundwater's guide on how to ensure your next email doesn't end up in the trash.

  • Size isn’t everything in global PR Article

    'Expertise is a hard currency in global business and the exchange rate is always good'

  • Stop start growth creates supply chain confusion Article

    Andrew talks about the oil price cycles and what it means for everyone.

  • Subsea can unite oil and renewables in 'blue economy' Article

    Andrew talks about how the industries can work together to embrace the new challenges

  • Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork Article

    David Mancipe shares his Fifth Ring highlights

  • Survival at home means increasing business abroad Article

    Andrew talks about potential impact of article 50 on the oil industry.

  • Technology. The unlikely peacemaker Article

    Steve Milne talks about aligning your sales and marketing efforts to everyone's benefit.

  • The best independent agency in Scotland Article

    Here's a reason to celebrate!

  • The Big Exhibition is Over. Now What? Article

    Michael's guide on what you should do following a trade show.

  • The big long idea Article

    We are breaking down the complexity of B2B marketing

  • The future of the energy industry under President Trump: part 1 – Potential Positive Policies Article

    What's on the cards with President Trump?

  • The future of the energy industry under President Trump: part 2 Article

    Part two of our guide.

  • The future of the energy industry under President Trump: part 3 Article

    Part three of our guide.

  • The future of the energy industry under President Trump: part 4 Article

    Part four of our guide.

  • The future of the energy industry under President Trump: part 5 Article

    The fifth installment of what to expect with the new administration.

  • The Great Audience Race Article

    Our view on the ever-evolving space of digital marketing.

  • The key challenges facing the energy industry of the future Article

    Andrew talks about the biggest issues still to come for the energy sector.

  • The Marketing Multiplier Article

    Why an in-house team might not be enough.

  • The most important thing modern CEOs are doing to strengthen their brand Article

    Get to know your buyers.

  • The oil price crash: why didn’t we see it coming and what’s the future? Article

    Andrew looks at the oil price crisis and what lessons should be learned

  • The Stone Age didn’t end because of a shortage of stone Article

    What challenges await the oil industry?

  • The three-step guide to Referral Marketing Article

    Referral marketing is considered to be one of the most cost-effective and trusted ways to win new business.

  • The top 10 things we learned at INBOUND 2017 Article

    Here's how you can take your marketing to the next level...

  • Thinking big Article

    How a challenger brand can upset the system.

  • Three B2B myths dispelled Article

    Find out why the world is not as round as you think.

  • Time To Shine For The Subsea Sector Article

    Why the subsea is looking better than ever before

  • Trade show media meets made easy. Article

    How to make the most out of your media meets

  • Turning the tide Article

    Peter Lyall talks about importance of brand strategy

  • Twitter introduce Bookmarks Article

    Our guide to a new way of consuming content and what it means for marketing

  • Unlock your Middle Eastern promise Article

    B2B marketing in the Middle East.

  • Want to be a challenger? Article

    How can you beat the establishment by being different

  • Want to get noticed and get results at exhibitions? Get creative Article

    It's not enough to just book a big stand.

  • We are different by design Article

    Why you need to consider cultural nuances in your next global campaign

  • What can we learn from Twitter and HubSpot’s recent updates? Article

    The digital landscape is changing fast. Here's how you should adapt to it

  • What is a challenger brand? Article

    We look at the mindset of what it takes to be a challenger (and how to win)

  • What OTC will tell us about the state of international oil and gas Article

    Andrew's predictions for this year's OTC

  • What the SEO cold callers don't tell you Article

    Michael shares tips on getting the most out of your SEO strategy

  • What to do differently to win business at this year's Offshore Europe. Article

    Andrew Bradshaw's advise on how to prepare for this year's Offshore Europe.

  • What to Expect Ahead of Offshore Europe Article

  • Sue Xia People

    Business Development Manager, Fifth Ring Asia

  • What you need to know ahead of OGA 2019. Article

    Sue tips for preparing for OGA2019

  • What's trending in 2019? Article

    Michael looks back at marketing trends of 2018 and what to expect in 2019.

  • What’s behind Saudi Arabia’s energy reshuffle? Article

    Andrew Bradshaw shares his insight on the developments in the Middle East.

  • When it's time to deal, don't take your eyes off the brand Article

    Peter Lyall on importance of brand strategy in mergers and acquisitions

  • Who wins from the failed HalliBaker deal? Article

    Andrew looks at the fallout of the Mega-merger.

  • Why B2B marketers have got to stop being so goddamn civilised Article

    No more Mr. Nice Guy

  • Why bots and AI need to be questioned. Article

    'Who's the boss, Siri?'

  • Why every student should be in the real world Article

    Here's a few things you won't learn at Uni...

  • Why putting anything on the internet is a big mistake Article

    Alan Stobie shares a story about a marketing channel that worked too well.

  • Why the online giants are big on paper Article

    Have we reached a peak in digital advertising spend?

  • Why we need sales and marketing Article

    How can we align the sales and marketing efforts to maximise returns

  • Why you should enter more business awards Article

    Great work calls for great recognition

  • Why your digital marketing campaign isn't getting results and how to fix it Article

    How to identify and fix the gaps in your digital marketing

  • Why your PR agency needs to understand your market. Article

    Get the experts to do the job

  • WTF is WFH all about? Article

    Andrew outlines the benefits and perils of working from home

  • Your Website Needs You Article

    Make sure your website keeps up with the demands of modern cyberspace.

  • You don’t generate leads with ‘just a website’ Article

    Having a website with basic functionality is essential to running a business. Unfortunately, that is where a lot of companies stop.

  • Inhance Technologies Casestudies

    Inhance Technologies was in search of a partner to lead the development and promotion of its story to current and expanding markets, applications and geographies. Due to its recent international expansion, additional offerings and new markets, Inhance Technologies needed a ...

  • Expro Casestudies

    Fifth Ring has worked with Expro for over 10 years and managed the original project to integrate multiple companies under the one Expro brand. This latest project took this work to the next level

  • Inbound in the Energy Industry Article

    Inbound marketing can help energy companies communicate their brand messaging and improve their corporate image while attracting new customers.

  • Think People Before Sales Article

    A fundamental aspect of B2B marketing activity is to ensure that when buyer and seller come face-to-face, they are both fully equipped with the information they need to make the most of the first conversation.

  • Eleven jobs created as Fifth Ring continues international growth with 11 new contract wins Article

    International B2B marketing specialist Fifth Ring is targeting further global growth after winning work with 11 new clients around the world in the space of a month – creating 11 jobs in the process.

  • Senior Account Executive Careers

    The Senior Account Executive will support the client services team to deliver impactful communications plans for local, regional and international B2B clients. They contribute to the leadership and management of client activity at Fifth Ring, including those requiring integrated and ...

  • Aberdeen, Houston Locations

  • Account Executive, PR Careers

    The Account Executive will support the client services team to deliver impactful communications plans for local, regional and international B2B clients. They contribute to the leadership and management of client activity at Fifth Ring, including those requiring integrated and international ...

  • BBN Announces Stellar Keynote Lineup for FACE [of] THE FUTURE Event Article

    BBN today announced the keynote lineup for their inaugural marketing conference, and the list includes a veritable who's who of B2B Marketing. The three keynotes will cover the challenges at the core of the modern, senior marketer's dilemma.

  • Account Director Careers

    Our account directors are in control of their own destiny. Fifth Ring is an organisation that offers its people the opportunity to be a part of a small team, with global reach. Our account managers are not a cookie cutter group, ...

  • Avoid the engineering trap when repositioning your business Article

    Engineers like to be right. We like to share our results, not our intent.

  • FR hops in to help RGU. Article

    RGU wanted some hands-on help with their ‘What’s next’ event, a series of real-time events designed to give students an idea of working life. So they approached an agency. Us.

  • OTC Houston: Five key takeaways to help your business Article

    For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in ...

  • Let’s enjoy marketing with confidence Article

    Marketing your business has never been more challenging.

  • From E&P to ESG – how to reposition an oil and gas company Article

    ESG is everywhere. Your competitors are talking about it. Your colleagues are talking about it. But most importantly, your investors are talking about it. Society at large is talking about it, and not in a positive tone.

  • How to link your brand to your audience Article

    You’re repositioning your business and you’ve spent a considerable sum of money on developing a new brand. You’re justifiably pleased with it.

  • Marketing Manager Careers

    The marketing manager is responsible for the strategic planning and execution of marketing and brand management activities for Fifth Ring globally and regionally. Responsibilities also include strategic and tactical involvement in the business development process and activity of the company.Interested? ...

  • Dress for the market you want (not the one you’ve got) Article

    Dressing for the market you want is a challenge, but it’s not insurmountable and there are many ways to achieve success.

  • What does sustainability mean for oil and gas and how can the industry get better at it? Article

    Around the world, consumers, governments, and businesses are repositioning their thoughts on sustainability, how it impacts them and what they can do to be better at achieving it.

  • Finance Administrator Careers

    Finance Administrator wanted to help with a number of key tasks needed in a busy global marketing agency operating across Europe, the Americas and Asia. From monthly reconciliations to the preparation of debit and credit card entries, client invoicing to year ...

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