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We’re looking for passionate and skilled professionals who are driven to make a difference. If you have a unique talent and a desire to excel in global communications, we’d love to connect with you. Whether you’re an experienced professional or a recent graduate ...

About Us Page

Read our blog to keep up to date, or look at our DNA to learn more about us and what we do.

About You Page

You're a senior c-suite, sales or marketing lead in a B2B organization with a pipeline challenge. You have a complex sale. You offer a technical, non-commodity product or service. It's probably unique. That's why you're in business - to capitalize ...

Five Magazine Page

Every quarter, we bring together a selection of Fifth Ring’s brightest minds, along with some trusted partners, to share their insights into the world of marketing communications and provoke thought and debate around the issues that affect us all. The ...

Our DNA Page

Fifth Ring is an integrated marcomms agency that always starts from the need to produce visible, measurable and impactful results for our clients. Working internationally, in selected sectors, we bring our own brand of analysis, creativity and execution to deliver the ...

BBN Page

Growing your business into new markets creates a whole new set of marketing and communications challenges. To support our growing client base we joined BBN: the world’s B2B agency as a founding member. Ever since we have had access to over ...

Contact Page

Wherever you are, and wherever you do business, chances are we’re delivering work nearby. We have an office or a partner in every timezone around the world.

Privacy Page

Products and Services Page

We work with you. Everything we do is focused on building the value of your brand and the value in your sales pipeline. We want to achieve great things together.

Aberdeen Locations

Singapore Locations

Houston Locations

Sales and Marketing, or Sales vs Marketing? Article

Never have two departments been so close together, yet been so likely to disagree. And never has it been so important that they act together. In this article, we plot the path towards common goals, collaboration, and improved sales.

Steve Milne People

Head of Digital

Aberdeen, Houston, Singapore Locations

Personalisation in B2B is a secret weapon during uncertainty Article

“Let’s talk in a couple of months once I know my budget” “It really depends on how Q1 goes, let’s catch up later in the year” “If I lose another couple of team members I definitely need you, let’s talk in June” Sound ...

Stevie Brown People

Business Manager

Marketing Personas, Personalisation and their role in B2B Marketing Article

In 1997 Reed Hastings, a software engineer in Silicon Valley started an e-commerce movie rental business where customers would select their movie online and receive a DVD in the mail. Once they were finished they would mail it back. He ...

Thank you Page

Alan Stobie People

Creative Director

Don’t just get a story in your head. Get it into other peoples’ heads too. Article

Alan Stobie talks about importance of storytelling.

Inbound Marketing Services

“Underpinning all effective inbound marketing should be a deep understanding of your clients. Only by speaking directly to their challenges, their experience, and their goals can you hope to encourage them to come to you for help. As an agency ...

Jotun Thermosafe Casestudies

To launch the new Thermosafe product range Jotun wanted an integrated campaign of traditional and digital marketing to reach their target customers’. Knowing their marketplace thought of paint as a last consideration focussing on color and corrosion control rather than ...

Growth Driven Design Services

“Continuous Improvement is a powerful technique, especially when applied to websites. Our GDD projects are some of the most satisfying work we do because we get meaningful feedback about what works, and what doesn’t. We also get to work for ...

Andy Groundwater People

Head of PR Communications

Reputation Management Services

"Public relations is more than just a press release. It’s about telling the right story to the right audience using the right tools at the right time. A comprehensive PR strategy enhances your reputation, builds awareness of your brand and ...

Internal Communications Services

“We believe that powerful internal communication in the workplace is paramount. Without it, you couldn’t build innovative products or solutions, provide exceptional service, engage employees or satisfy customer needs. In other words, it’s key to running a profitable business. We ...

Crisis Communications Services

“We have a team of crisis communication experts with leading experience across issue management, crisis communications, risk analysis and scenario planning. Each issue is different and requires a unique approach to managing it. We believe the key to emergency response ...

Media Relations Services

“Media relations is a traditional, but still popular, PR tactic. If you have news that you want to announce to the world we can get your story to the right journalists at the right publications. We’ve spent decades cultivating relationships ...

Raising Awareness Services

“Some of the biggest brands in the world are successful because of their brand awareness. When you think about buying a new mobile phone there are probably only a handful of brands that you would consider. The first step of any ...

Social Media Management Services

“B2B social media is a key factor in building a modern brand. It offers an opportunity to communicate directly with your target audience and speak with them rather than at them. It’s important to create a platform that reinforces consistent branding ...

Digital Services Services

"Nowhere is the balance of art and science more important than in digital marketing. Delivering inspired creative messages to precisely the right people at the right time to generate leads for our clients is what gets us excited. This demands ...

ROVOP Brand Building Casestudies

By Autumn 2018, ROV specialist ROVOP had outgrown its initial brand story after a successful start as a company and, as such, it identified a need to improve how it was perceived in its sector and beyond. ROVOP needed clarity ...

Creative Campaigns Services

"Creativity is the last unfair advantage we're legally allowed to take over competitors. Creativity is the key to the memorable. We think hard. And we work hard. The concept. The art direction. The font. Kerning. Beautifully crafted copy, like placing ...

Video and Motion Graphics Services

"Video is arguably one of the most effective ways to reach a target audience. The moving image gives you a range of ways to dramatise what you want to say. Armed with motion graphics, animations, dramatic film sequences and dramatisations ...

Copywriting Services

"Copywriting is an art form. It allows us to bring propositions to life in ways that will always evoke a reaction with our readers, viewers and listeners, depending on the medium, or most effective media delivery system we’re using. It’s ...

Creative Concepts Services

"A creative concept is what we call a big, long idea. An idea with gravitas; one that will transcend the tedium of today’s cluttered media landscape and capture the hearts and minds of our target audience. We don’t just think. ...

Design Services

'An idea can either sing or sink into the bowels of the earth depending on how it is expressed. It’s one thing to describe an idea. It’s a completely different ballgame to show it. At Fifth Ring, we’re not content ...

Brand & Strategy Services

“To become a globally recognised and established brand you need to create, tell and present the universal stories about your company with consistency and flair to your customers and employees. As an agency we work with you to identify the ...

Peter Lyall People

Group director, strategy

Brand Building Services

"The strongest brands are those with a near perfect alignment of vision, culture and image. To achieve true market ownership, B2B brands must build an inspiring and clear vision of the future whilst cultivating a positive and compelling image in ...

Discovery Research Services

“To determine your differentiator, it’s important to have a comprehensive understanding of how your brand is perceived with key stakeholders in the marketplace. We find that qualitative research, such as focus groups, detailed questionnaires and customer surveys, is often eye-opening ...

Competitor Analyses Services

“A competitor analysis is about identifying the messaging prevailing in the marketplace. How are your competitors talking to your potential customers on- and offline? How does that compare to what you’re doing? With due diligence, an in-depth competitor analysis will ...

Brand Positioning Services

“Getting members of leadership in one room for a brand workshop is one of the most fundamental aspects of the building brands process. Open discussions with the client produce the inputs for our team to create our interpretation of the ...

Message Hierarchy Services

“The new message hierarchy is the culmination of all the inputs to date. It’s a key deliverable in the process with a fresh market space descriptor, mission, vision, value proposition and more. All delivered with the creative touch and technical ...

Brand Activation Services

“This is where we get to make thinking visible. We take the months of work that has gone into the new brand and we present it to the B2B space. We take an inside-out approach by starting with internal communications ...

Ascend Performance Materials Casestudies

Ascend was already a leader in the global market for chemicals and fibres.

Amnah Senen People

Senior Account Executive

Andrew Bradshaw People

Head of Energy Insight

Andy Wainwright People

Group Business Systems Manager

Artur Paniczek People

Developer

Blair Robertson People

PR Account Coordinator

Chloe Hodge People

Brand & Strategy Consultant

Debbie Ho People

Regional Director

Ian Ord People

CEO

Jennifer Maclennan People

Regional Director Europe

Jolyn Lim People

Account Executive

Kirsty Noble People

Website Developer & Designer

Leanne Tyson People

Marketing Manager

Digital Campaigns Services

“Successful campaigns are all about embracing the old and the new. Taking solid principles from the old days of advertising, and applying them to the new audiences and new channels that digital approaches open up to us. Discovering a challenge, ...

Data & Analytics Services

“When people think of marketing data they often think of website visits, bounce rates, and dwell times. I seldom worry about these. We have a core principle that we find the metrics that are ‘as close to the money as ...

User Experience Services

“The user experience work that we deliver is focussed on better meeting the needs of the site user. This very specific focus ensures that our work doesn’t get caught in the ‘bubble’ of the agency/client relationship. It ensures that we ...

Content Marketing Services

“In many ways marketing is all about telling the right story to the right people at the right time. Working on content marketing projects really puts the focus on doing exactly that – telling stories that people will discover, will ...

Web Design Services

“Often the first time people see the new branding and design work we do for clients is when they visit the website, so it’s vital that we deliver something with impact. Balancing the demands of user experience, branding impact, SEO, ...

Campaign Management Services

"With countless marketing campaigns running all over the world at the same time. It is harder than ever to capture your audience attention. Paid ad campaigns, email marketing, trade show, print material, etc. the list is endless, and due to ...

Advertising Services

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Media Buying Services

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Campaign Planning Services

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Sponsored Content Services

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Native Content Services

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Thought Leadership Services

“A PR strategy that establishes your business favorably as a thought leader will inevitably increase your profile among the best and brightest in the industry. When they look for help solving tough challenges, will they seek out the leaders or ...

Martech Services

“The decision to deploy new marketing technology is seldom driven by technology. It is almost always driven by people. How do we best ensure that the potential customers that we bring to the client website take that additional step, and ...

Silverwell Energy Event Support Casestudies

Silverwell Energy is one of the world’s leaders in digitally intelligent production optimization gas lift systems, delivering products and services to their clients internationally. Fifth Ring worked with Silverwell to develop a B2B marketing campaign in the lead up to ...

Owen Davies People

Art Director

Cookie Policy Page

Five Fivehomepage

Why Copywriting in 2020 Doesn't Mean Sh*t Article

Can you produce words that stand out from the sea of content?

Going Nowhere? Have a Word. Article

Alan Stobie discusses the importance of not standing still

Getting Started with Social Selling Article

Download our guide to social selling

What to do if you Experience Failure to Launch Article

Michael Madden talks about marketing during uncertainty

Webinar: Making the Shift From Trade Show Marketing to Nurture Campaigns Article

With many trade shows postponed or cancelled this year, how do you get in front of new customers in a post-coronavirus world?

Webinar: Building a Flexible Marketing Strategy Article

Laura Glueck shares advice on building a flexible B2B marketing plan.

Webinar: The Fundamentals of Messaging Article

With business and marketing plans in tatters, how do you begin to prepare for the future?

What Does the Future Look Like for the Energy Industry Article

Andrew Bradshaw sheds some light on the future of energy

7 Steps to Crisis Comms Article

Jennifer Maclennan talks about crisis comms

Webinar: Achieving Sales and Marketing Alignment Article

On-Demand Webinar: Achieving Sales and Marketing Alignment

Jennifer Prince People

Business Development Manager

What It's Like to Start a New Job in 2020 Article

Jennifer Prince talks about remote onboarding

How to Effectively Plan Your Marketing Budget Article

Laura Glueck talks about planning in B2B

Webinar: CX. Make Sure the C Doesn't Stand for Crap Article

On-Demand Webinar: Make Sure the C Doesn't Stand for Crap

Our Guide to Entering New Markets Article

Michael Madden talks about entering new markets

Time to press the reset button on energy Article

Andrew Bradshaw discusses the energy transition

How to Squeeze More Out Of Your Next Marketing Campaign Article

Michael talks about making the most of your B2B marketing activity

Keeping the doors of communication open to your stakeholders Article

Amnah Senen talks about transparent communications

It's not them, it's you Article

Chloe Hodge talks about the expectations of the new workforce and how employers can cater to them.

The Role of Marketing Communications Within M&A Article

Peter Lyall joined the M&A Masters Podcast to discuss the role of brand in M&A

What you should be doing when you are not at OTC Article

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

What is Account Based Marketing? Article

B2B marketers often try to target as many companies as possible hoping that casting a wide net will hook a couple of opportunities. Now is the time to really consider your approach. Maybe hunting for business with a spear will ...

Create buy-in, not zoom backgrounds Article

Steve Milne talks about creating buy-in during the B2B process.

"Crisis" communications during the Covid-19 pandemic Article

Contributed by Adrian Heng, crisis communications expert with over 20 years of experience

10 Sloppy Social Media Mistakes to Fix NOW Article

Improve your social media channels with those life-hacks from Hubspot.

10 Things Marketers Are Thankful For Article

Red Brodie lists what makes a marketer's life easier.

10 Tips to Build a Content Strategy to Grow Your Business Article

Grow your business with those handy tips from Haley.

13 tips from marketers across the globe Article

Marketing tips from every part of the world.

15 marketing tips you should embrace in 2018 Article

Alan Stobie, our Creative Director shares his insights on what to expect this year

2019: who said oil and gas was boring? Article

Andrew Bradshaw looks back at an eventful 2019

4 Low-Cost Ways to Increase Traffic to Your Website Article

Haley's round of tips for staying relevant in the content world.

4 Steps to Future Proof your Marketing Plan Article

How to give your marketing plan longevity

4 Tips to Give You a Marketing Edge Article

Stay ahead of the competition with those handy tips from Haley.

4 Types of Creative Content to Boost Your Social Media Performance Article

Just in case a simple status update is does not quite cut it anymore...

5 Reasons your business should have a PR Strategy Article

Andrew talks about importance of a solid PR strategy and how to get one.

5 Simple Ways to Boost the Impact of Marketing Automation Workflows Article

Hubspot tips to help you embrace marketing automation

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™ Article

Learn what rodeo and marketing have in common.

5 things I learnt as a Fifth Ring Intern Article

Amy Reid shares the highlights of her internship with Fifth Ring.

5 ways to get the best out of your marketing agency Article

Andrew's good practices on working with a marketing agency

5 ways to identify your perfect customer Article

Haley explains why knowing your customers is the priority.

5 ways to revamp your B2B social media accounts Article

Michael's tips for giving your social media accounts a boost.

A beautiful constraint Article

Learn to work to your limitations and you will go far.

A guide to B2B marketing in a post-Coronavirus world Article

The world is not going back to normal. Here's why.

Parada Sritaragul People

Adapting your B2B marketing strategy to fit the ever-evolving climate. Article

The world moves fast and so should your marketing strategy.

All aboard the content truck, Mr Clarkson. Article

Alan Stobie on Jeremy C, Top Gear and what it all has to do with marketing.

All you need to know about inbound marketing Article

Maria talks about the benefits of going inbound

Fifth Ring People

Andrew joins energy think tank Article

Andrew's expertise goes a long way with ELP

Are we destined for a new era of “business innovation”? Article

Michael shares what your marketing strategy could learn from IKEA's meatballs.

Are you Looking for the Right Employees in all the Right Places? Article

Understanding the workforce of tomorrow.

BBN Golden Bees for Fifth Ring Article

BBN winners are announced.

BBN International Article

Fifth Ring joins BBN International

BBN Ranked Number One International B2B Marcomms Agency in US Article

BBN rises to the top international B2B agencies in US

Building deeper customer engagement with marketing automation tools Article

How embracing automation can help your marketing efforts

Building Engagement with the 'Always On' Article

Why it's not enough to just push your message out there.

Can New Gas Finds Help the UK Towards a Carbon Free Future? Article

In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

Challenging the heavyweights Article

Find out why we root for the underdog.

Change the record OPEC! Why its planned production cut will fail Article

Andrew's take on OPEC's production cut

Christmas market(ing), targets and unique snowflakes. Let’s talk. Article

Alan Stobie on the power of words and millenials.

Climate Change: Are we Taking our Foot off the Gas? Article

Andrew Bradshaw talks about changing energy climate

Continuously improving our website Article

Why should your website be in a 'forever beta' mode.

Corporate Social Media Responsibility Article

How to maximise effectiveness of your social media channels

Create a hire purpose Article

Who should you target in your next campaign?

Data defines B2B Article

Why data is king in the B2B world.

Decommissioning; the £60 billion prize Article

Andrew shares his insight on the decommissioning industry.

Developing a healthy organisational culture Article

Your employees are your greatest asset

Don't Let the Sun Go Down on North Sea Article

Andrew Bradshaw on why the North Sea needs to step up its game.

A Blog 30 Years in the Making Article

Alan Stobie talks about the changes in the industry

Eastern promise Article

Fifth Ring expands to Malaysia.

Effective messaging that's relevant to your audience Article

Chris outlines tips on improving effectiveness of your messaging

Email marketing best practices Article

The dos and don'ts of email campaigns.

Expect confidence to be high at OTC in Houston Article

Andrew talks about why this year's OTC is something to look forward to.

Fifth Ring announce Norwegian alliance Article

Fifth Ring joins forces with Norwegian Iteo

Fifth Ring Houston from an Intern’s Perspective Article

Aimee's take on what's it like to work at Fifth Ring

Fifth Ring Houston Makes its Own Luck Article

Ian looks back on 10 years of Fifth Rings operation in Americas.

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa Article

Fifth Ring team up for a significant project with Yokogawa

Five issue 10 Article

Issue 10 is out now!

Five key lessons from the Oil & Gas UK conference Article

Andrew talks about this year's OGUK conference

Five technology innovations that have transformed the offshore industry Article

A lot has changed since first oil was struck. Find out about the most important advancements

Five tips for a one-person marketing team Article

Amy advises on how to be a one-man's band and when it's best to call for help

Five tips for surviving OTC Article

Some advice from our seasoned OTC veteran.

Five tips to build connections and generate leads Article

Chris talks about maximising your return on the upcoming conference

Four of the world's most difficult New Year's resolutions. And one that's easy ... Article

Make this year's goals matter.

Getting started with marketing automation Article

Why automated marketing beats the old-school.

Global energy update Article

A round up of the industry's latest.

Global hub may be the future of oil and gas industry Article

Andrew Bradshaw talks about the outlook for the North Sea

Globalization: One Strategy Doesn't Fit All Article

Haley talks about the need of different approaches in your marketing efforts.

Going the distance with OTC Houston Article

Haley looks back at 50 years of OTC

Growing your sales pipeline using digital technology Article

Leanne talks about cutting edge tools and technologies to help your sales.

How a Creative Marketing Agency Functions Like the Oil and Gas Industry Article

If you thought those two have nothing in common... think again.

How can you capture your people's imagination? Article

Simple steps to make sure your marketing efforts go an extra mile.

How to attract attendees to your conference Article

'If we build it, they will come'... right?

How to brief your sales team. Before you make an exhibition of yourself. Article

Michael's tips on preparing your team for the big day.

How to communicate during a pandemic Article

Stevie talks about finding normality in the 'new normal'

How to develop your business by linking sales and marketing? Article

How to engage participants during your video conferences Article

Stevie shares tips for ensuring engagement in your video calls

How to Fill Your Empty Social Media Schedule Article

Michael's tips for populating your social media

How to get more from your next marketing campaign Article

Michael's advice on ensuring a good marketing return

How to improve your B2B social media presence Article

Robin's tips for smart social media marketing

How to justify your marketing spend Article

Jennifer talks about marketing budgets and the value they bring

How to present, like a boss, to your Board Article

Chris Wolf's practical guide to presentations

How to spend your PR budget wisely Article

Andrew shares tips on getting the most out of your PR budget

How to Use Email Newsletters to Boost Organic Search Traffic Article

Hubspot's guide for effective email communication.

How to Use PR to Raise Brand Awareness Ahead of an Exhibition. Article

Diana's guide for preparing for the big event.

How to use Twitter's new automation guidelines to your benefit Article

Here's what the new regulations mean for your social presence.

How was Offshore Europe 2017 for you? Article

Andrew summarises this year's Offshore Europe

If you really want to make money from your marketing, get real Article

Alan's take on marketing automation

Improved dialogue between oil industry and Treasury benefiting both sides Article

Good news for the oil industry

Inside track Article

Kay Marshall talks about importance of internal communications

Internal communication and marketing automation? Article

Find out if you can automate your internal communication channels

Internal Communications: the new water cooler Article

Steve outlines the benefits of moving the conversation to digital channels.

Is the UK's oil and gas industry fit for the future? Article

Andrew Bradshaw looks at North Sea's future.

Is Transition the Right Word for our Energy Changes? Article

Andrew talks about the changing landscape of the oil and gas industry.

It’s exciting times for subsea – don’t be sunk by outdated marketing Article

What we have learned from the downturn

Joining the HSE debate Article

How the HSE regulations affect oil and gas businesses?

Life as a Fifth Ring intern Article

Read Robin's summary of her time at Fifth Ring Americas.

LinkedIn: Creating social influence Article

Looking to transform your LinkedIn space? Look no more thanks to Stevie's LinkedIn Hacks

LinkedIn’s new website retargeting features and how to take advantage Article

Your marketing efforts are about to get a major boost.

Make good, strategic, rational decisions about your brand. Article

Peter Lyall explains how imagination and reason should go hand in hand in brand strategy

Marketing for Modern Oil Article

An exciting event on the new marketing model

Marketing Metrics Your CEO Wants to See Article

Steph's guide on how to convince your directors that your marketing matters.

More at stake in B2B Article

The long journey of business buy-in.

Mozambique Article

Mozambique enters the oil and gas scene. Here's why you should be excited.

My time at Fifth Ring Article

Anna's highlights of her time with Fifth Ring

Negotiation: How compassion can decode emotion & unlock the deal Article

Stevie Brown explains the importance of compassion in business negotiation.

Networks are worth more than their net-worth Article

Why working with an international network of B2B agencies is a good idea.

New Year spells new hope for oil and gas Article

Andrew Bradshaw's fresh look at energy sector in 2017

Offshore Europe - not a carbon copy of previous shows Article

Andrew looks at how oil companies are embracing the net zero.

ONS 2018 – looking to the future with a reminder of the past Article

How Norway created the world's largest sovereign wealth fund.

OTC Houston 2019 – celebrating 50 years with a focus on the future Article

Andrew looks back at the history of OTC and what we should expect in the future.

OTC Houston – 50th edition proves quality is more important than quantity Article

Andrew Bradshaw looks back on 50 years of OTC

Kayleigh Parkinson People

Paws for thought Article

Kayleigh talks about why the canine friends are good for you

Realism and optimism blend at OTC 2017 Article

Is the industry finally getting back on its feet?

Selling starts with a story – what’s yours? Article

Jim Davidson talks about importance of utilising your communication channels

SEO Basics: What is SEO & Why Should I Care? Article

Claire's advice on getting started with search engines.

Seven top tips for tradeshow success Article

How to make the most out of your exhibition.

Should I hire a marketing agency or a marketing team? Article

Michael Madden breaks down the pros and cons of both.

Showing, not just telling. Article

Owen's take on the vibrant symbol that united everyone.

Six reasons journalists are ignoring your press release & how to fix it Article

Andy Groundwater's guide on how to ensure your next email doesn't end up in the trash.

Size isn’t everything in global PR Article

'Expertise is a hard currency in global business and the exchange rate is always good'

Stop start growth creates supply chain confusion Article

Andrew talks about the oil price cycles and what it means for everyone.

Subsea can unite oil and renewables in 'blue economy' Article

Andrew talks about how the industries can work together to embrace the new challenges

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork Article

David Mancipe shares his Fifth Ring highlights

Survival at home means increasing business abroad Article

Andrew talks about potential impact of article 50 on the oil industry.

Technology. The unlikely peacemaker Article

Steve Milne talks about aligning your sales and marketing efforts to everyone's benefit.

The best independent agency in Scotland Article

Here's a reason to celebrate!

The Big Exhibition is Over. Now What? Article

Michael's guide on what you should do following a trade show.

The big long idea Article

We are breaking down the complexity of B2B marketing

The future of the energy industry under President Trump: part 1 – Potential Positive Policies Article

What's on the cards with President Trump?

The future of the energy industry under President Trump: part 2 Article

Part two of our guide.

The future of the energy industry under President Trump: part 3 Article

Part three of our guide.

The future of the energy industry under President Trump: part 4 Article

Part four of our guide.

The future of the energy industry under President Trump: part 5 Article

The fifth installment of what to expect with the new administration.

The Great Audience Race Article

Our view on the ever-evolving space of digital marketing.

The key challenges facing the energy industry of the future Article

Andrew talks about the biggest issues still to come for the energy sector.

The Marketing Multiplier Article

Why an in-house team might not be enough.

The most important thing modern CEOs are doing to strengthen their brand Article

Get to know your buyers.

The oil price crash: why didn’t we see it coming and what’s the future? Article

Andrew looks at the oil price crisis and what lessons should be learned

The Stone Age didn’t end because of a shortage of stone Article

What challenges await the oil industry?

The three-step guide to Referral Marketing Article

Referral marketing is considered to be one of the most cost-effective and trusted ways to win new business.

The top 10 things we learned at INBOUND 2017 Article

Here's how you can take your marketing to the next level...

Thinking big Article

How a challenger brand can upset the system.

Three B2B myths dispelled Article

Find out why the world is not as round as you think.

Time To Shine For The Subsea Sector Article

Why the subsea is looking better than ever before

Trade show media meets made easy. Article

How to make the most out of your media meets

Turning the tide Article

Peter Lyall talks about importance of brand strategy

Twitter introduce Bookmarks Article

Our guide to a new way of consuming content and what it means for marketing

Unlock your Middle Eastern promise Article

B2B marketing in the Middle East.

Want to be a challenger? Article

How can you beat the establishment by being different

Want to get noticed and get results at exhibitions? Get creative Article

It's not enough to just book a big stand.

We are different by design Article

Why you need to consider cultural nuances in your next global campaign

What can we learn from Twitter and HubSpot’s recent updates? Article

The digital landscape is changing fast. Here's how you should adapt to it

What is a challenger brand? Article

We look at the mindset of what it takes to be a challenger (and how to win)

What OTC will tell us about the state of international oil and gas Article

Andrew's predictions for this year's OTC

What the SEO cold callers don't tell you Article

Michael shares tips on getting the most out of your SEO strategy

What to do differently to win business at this year's Offshore Europe. Article

Andrew Bradshaw's advise on how to prepare for this year's Offshore Europe.

What to Expect Ahead of Offshore Europe Article

Sue Xia People

Business Development Manager, Fifth Ring Asia

What you need to know ahead of OGA 2019. Article

Sue tips for preparing for OGA2019

What's trending in 2019? Article

Michael looks back at marketing trends of 2018 and what to expect in 2019.

What’s behind Saudi Arabia’s energy reshuffle? Article

Andrew Bradshaw shares his insight on the developments in the Middle East.

When it's time to deal, don't take your eyes off the brand Article

Peter Lyall on importance of brand strategy in mergers and acquisitions

Who wins from the failed HalliBaker deal? Article

Andrew looks at the fallout of the Mega-merger.

Why B2B marketers have got to stop being so goddamn civilised Article

No more Mr. Nice Guy

Why bots and AI need to be questioned. Article

'Who's the boss, Siri?'

Why every student should be in the real world Article

Here's a few things you won't learn at Uni...

Why putting anything on the internet is a big mistake Article

Alan Stobie shares a story about a marketing channel that worked too well.

Why the online giants are big on paper Article

Have we reached a peak in digital advertising spend?

Why we need sales and marketing Article

How can we align the sales and marketing efforts to maximise returns

Why you should enter more business awards Article

Great work calls for great recognition

Why your digital marketing campaign isn't getting results and how to fix it Article

How to identify and fix the gaps in your digital marketing

Why your PR agency needs to understand your market. Article

Get the experts to do the job

WTF is WFH all about? Article

Andrew outlines the benefits and perils of working from home

Your Website Needs You Article

Make sure your website keeps up with the demands of modern cyberspace.

You don’t generate leads with ‘just a website’ Article

Having a website with basic functionality is essential to running a business. Unfortunately, that is where a lot of companies stop.

Inhance Technologies Casestudies

Inhance Technologies was in search of a partner to lead the development and promotion of its story to current and expanding markets, applications and geographies. Due to its recent international expansion, additional offerings and new markets, Inhance Technologies needed a ...

Expro Casestudies

Fifth Ring has worked with Expro for over 10 years and managed the original project to integrate multiple companies under the one Expro brand. This latest project took this work to the next level

Inbound in the Energy Industry Article

Inbound marketing can help energy companies communicate their brand messaging and improve their corporate image while attracting new customers.

Think People Before Sales Article

A fundamental aspect of B2B marketing activity is to ensure that when buyer and seller come face-to-face, they are both fully equipped with the information they need to make the most of the first conversation.

Eleven jobs created as Fifth Ring continues international growth with 11 new contract wins Article

International B2B marketing specialist Fifth Ring is targeting further global growth after winning work with 11 new clients around the world in the space of a month – creating 11 jobs in the process.

Aberdeen, Houston Locations

BBN Announces Stellar Keynote Lineup for FACE [of] THE FUTURE Event Article

BBN today announced the keynote lineup for their inaugural marketing conference, and the list includes a veritable who's who of B2B Marketing. The three keynotes will cover the challenges at the core of the modern, senior marketer's dilemma.

Avoid the engineering trap when repositioning your business Article

Engineers like to be right. We like to share our results, not our intent.

FR hops in to help RGU. Article

RGU wanted some hands-on help with their ‘What’s next’ event, a series of real-time events designed to give students an idea of working life. So they approached an agency. Us.

OTC Houston: Five key takeaways to help your business Article

For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in ...

Let’s enjoy marketing with confidence Article

Marketing your business has never been more challenging.

From E&P to ESG – how to reposition an oil and gas company Article

ESG is everywhere. Your competitors are talking about it. Your colleagues are talking about it. But most importantly, your investors are talking about it. Society at large is talking about it, and not in a positive tone.

How to link your brand to your audience Article

You’re repositioning your business and you’ve spent a considerable sum of money on developing a new brand. You’re justifiably pleased with it.

Dress for the market you want (not the one you’ve got) Article

Dressing for the market you want is a challenge, but it’s not insurmountable and there are many ways to achieve success.

How can oil and gas companies talk about sustainability? Article

Around the world, consumers, governments, and businesses are repositioning their thoughts on sustainability, how it impacts them and what they can do to be better at achieving it.

Brand & Strategy consultant Careers

The marketing director is responsible for the strategic planning and delivery of marketing and brand management activities for Fifth Ring globally and regionally. The individual will partner with internal stakeholders on the execution of various marketing deliverables. Responsibilities will also ...

Beyond Likes and Shares: A roadmap to mastering social media algorithms Article

Let's explore the evolution of social media algorithms and actionable approaches for B2B marketers to succeed in the ever-changing landscape.

Enhancing Strategic Development: Leveraging ChatGPT's Efficiency Article

In the fast-paced world of B2B marketing, time equates to opportunity. This is where ChatGPT, an AI-powered tool, emerges as a game-changer in our workflow.

Jack Thompson People

Campaign Manager

Elevating Your Exhibition Presence: Actionable Strategies for B2B Success Article

With several exhibitions over the next three months, businesses are looking to connect with their audiences. This article explores strategies that can ensure your brand resonates beyond the event floor.

November Lee People

Content Specialist

AI LAB – AI assisted data structuring Article

Although chatGPT steals most of the headlines, it’s far from being the only tool you need to consider when adopting an AI chat sidekick for your workflows. Claude.ai recently released version 2 of their competitor to chatGPT and it has some ...

Morning Mug of AI: Mapping the impact of AI in the writing process Article

In the content team, we see AI the same way we see coffee. It doesn’t write anything useful itself, but it can become absolutely essential to the writing process. Using AI as your writer is unlikely to produce effective results. Your ...

50 Years of Offshore Europe: Insights & Reflections Article

Head of Energy Insight, Andrew Bradshaw, attended this year's Offshore Europe. Here are five takeaways from the event.

Leveraging CRM Software for Personalized B2B Marketing Article

In B2B Marketing, forging impactful relationships with your customers is integral to driving your business forward. To do this, you need to manage your contacts efficiently for effective personalized marketing. That’s where Customer Relationship Management software (CRM) comes in.

What Do Taylor Swift and SEO Have in Common? Article

The internet is an exciting place where stories about Taylor Swift attending a Chiefs vs Jets game can suddenly lead us into the realm of SEO insights.

B2B Email Marketing Mastery: Crafting Nurture Campaigns for Quality Leads Article

Email marketing campaigns, when done right, can be a key driver in generating quality leads. But getting started can be tedious. We’ve crafted this guide to walk you through the process of creating effective email nurturing campaigns tailored for your ...

Three things we learned from Steven Bartlett Article

How our evening with the Diary of a CEO host has impacted our B2B agency marketing operations

Regional Director among 14 new starts for leading B2B marketing agency Article

International B2B marketing specialist Fifth Ring has made a string of appointments across its three offices following several significant contract wins.

Head of Content Careers

Fifth Ring is a worldwide B2B agency working across brand and demand. We help our B2B clients to own the space they’re in, reaching target audiences with compelling stories, inspirational experiences and generally delightful work. Owning the space demands deep ...

Todd Gregory People

Regional Director - Americas

Sustainability demands action from your company. Here's our guide to key terms. Article

Around the world and in every industry, customers, investors, regulators and a wide range of other stakeholders are demanding that companies increase their commitment to sustainability. Addressing sustainability is complex. Despite its centre stage role in the news agenda, there ...

Good communication will drive your decarbonisation journey Article

Navigating the path towards decarbonisation is challenging for companies grounded in oil and gas. From a brand perspective, investors want to understand not only your strategic vision for decarbonisation, but also evidence of the gains you’re making. So how can ...

From pitch to profit: how Gary Neville can help you score big in business Article

Gary’s journey from football to entrepreneurship is an example of how a person or a business can successfully pivot and move into new spaces. In today’s challenging business world, where competition is always looking to nutmeg you, breaking into new ...

Own the Space Page

Three senior appointments announced at leading international B2B marketing and branding consultancy Article

International B2B marketing specialist Fifth Ring has announced several senior appointments as it eyes further growth across its three global offices.

How are you talking about ESG? Article

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how ...

E-FWD Casestudies

In the UK, DC Thomson has developed a strong reputation for energy news dissemination and thought leadership with their digital publication Energy Voice. This experience allowed them to identify an opportunity in the energy transition space to go beyond the ...

Paring back the response to a crisis Article

Without confident communicators you won’t have the backing of shareholders, employees or customers. These audiences need to be able to trust what you are saying and have trust in you to resolve the situation.

PEAR: Putting people front and centre of incident management Article

The speed with which you update interested parties on the status of people involved in any incident can make or break a company’s reputation and put the feelings of those that aren’t directly involved at ease.

Sparking creativity: insightful guidance for future marketers Article

Blair Robertson, recently took part in an inspiring project. In his project, Jake Irvine, a Robert Gordon University student studying Communication and Design, sought to delve into the heart of creativity and offer some inspiring wisdom to other students.

PEAR: A safe learning environment can ease the pain when an incident happens Article

With environmental issues being at the top of many news agendas, you are not going to be able to avoid talking about it. And don’t even think about saying “no comment”, that just screams guilt.

Strategist Careers

Fifth Ring is a worldwide agency that creates one thing. Change. We change buying behaviours. We change brand perception and performance. We change our clients’ bottom line.We help our B2B clients to own the space they’re in, reaching target audiences with ...

Better communication is critical to the North Sea’s future Article

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. Ultimately, when it comes to action on the energy transition; dogma will destroy, collaboration will create, communication will deliver.

PEAR: Protecting every asset in responding to an incident Article

While in the past it would only have been tangible assets bosses would have to worry about, the rise of hacktivism – the act of breaking into a computer for politically or socially motivated purposes – has meant the need ...

How to boost your exports through communication Article

You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure rather than spending money on replicating it. This includes practical items such as software and other technology. ...

PEAR: Reputation runs through the core of your pear Article

As the old saying goes, it takes years to build, but can be ruined in the blink of an eye, and before you know it, your world has come crashing around you. It seems far easier to destroy a reputation ...

Applied Materials South East Asia Casestudies

Applied Materials required support to revamp its social media presence and shed its overly technical image. The organisation needed to strengthen its employer brand and attract younger talent in a competitive B2B landscape. Their social media presence lacked engagement and ...

Disha Puspitasari People

Cara Gill People

Account Manager

Head of PR Careers

Fifth Ring is an international marketing communications agency that creates one thing. Change. We change buying behaviours. We change brand perception and performance. We change our clients' bottom line. What we do is powerful. What we do changes buying motivation, ...

Alleima Casestudies

Alleima has traditionally relied on tradeshows and events as key drivers of its sales and marketing efforts. In 2015, seeking to enter the new market, Malaysia, SMT partnered with Fifth Ring for their debut at Oil and Gas Asia (OGA). Fifth ...

Robbert Uges People

Senior Account Manager

Amber Liew People

Account Manager

Chloe Lim People

Senior Account Executive

Jaralyne Cueto People

Senior Account Executive

CHINT Casestudies

Founded in 1984 in Zhejiang, China, CHINT spent the last 30 over years expanding its business globally to 150+ countries. The CHINT offices in Asia Pacific (APAC) primarily operated independently until 2022, when it officially opened its regional headquarters in ...

Carolyn Kok People

Senior Account Manager

Dana Teoh People

Content Specialist

Asia Pacific Maritime 2024 Casestudies

RX sought media communications and engagement support for Asia Pacific Maritime 2024. The support required pre-, during and post-event media communications and engagement activities, which comprised press release development, translation and dissemination, and working closely with the speakers, exhibitors, spokespeople ...

Singapore Shipping Association Casestudies

Singapore Shipping Association (SSA) sought to elevate its Annual Report and Financial Statements for the fiscal year 2022. They recognised the need for a professional and visually appealing document that presented their financial data accurately and communicated their brand identity ...

Shell Casestudies

Shell Singapore required strategic communications outreach in conjunction with International Women’s Day in March to encourage women to join the shipping industry in roles that are predominantly dominated by men.

A creative career: Where do you think you're going? Article

"Experiences are the most unique things you can have. You learn from them. They shape you... That’s what can help ensure real people create work that’s from a unique perspective." With the help from RGU student Jacob Adair, Creative Director ...

Aberdeen's Fifth Ring stands tall as Scotland's leading marketing and communications agency Article

International B2B marketing specialist Fifth Ring has been named the top-ranked independent marketing agency in Scotland for the third year in a row, according to a new report.

Fifth Ring wins Gold for Energy and Industry at The Drum Awards Article

We are honoured to win the prestigious Energy and Industry Gold award at The Drum Awards for Marketing EMEA. Awarded for our outstanding E-FWD campaign with DC Thomson, this recognition marks yet another milestone in our journey of delivering award-winning ...

Has the world gone colourbland? Article

Colour is draining from our lives. It’s a fact. Are we spiralling downward into a sea of blandness?

Fifth Ring Strengthens Asia Presence with Strategic Hires and Promotions Article

International B2B marketing specialist Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise ...

Siemens Braumat Casestudies

Siemens had a problem. Their process control product for the brewing industry, BRAUMAT, was under performing in the US compared to incredible success in other regions. They knew they had a great product, one with the potential to enhance all ...

Career space refinement: an intern's perspective Article

Lauryn Forsyth is a fourth year International Business Student at the University of Strathclyde. Here, she gives her advice on how working as a marketing intern at Fifth Ring for the summer has helped her to refine her career space.

Lauryn Forsyth People

Intern

Fifth Ring celebrates global endorsement as a ‘Great Place To Work™’ Article

Fifth Ring has been certified as a Great Place to Work™ - the most respected workplace accreditation, in recognition of the company’s positive and supportive culture and commitment to staff learning and development.

Navigating international markets: the three Cs of successful expansion Article

A successful marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs - contacts, culture, and context.

Fifth Ring shortlisted for ‘Global Agency of the Year’ award Article

Fifth Ring has been shortlisted for two prestigious B2B Marketing Awards – including Global Agency of the Year.

Free event to increase North-east businesses’ preparedness for the inevitability of cyberattacks Article