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Fuelled by the talent of our people, we're always interested to meet individuals who bring a little more wow to the party.
Read our blog to keep up to date, or look at our DNA to learn more about us and what we do.
You're a senior c-suite, sales or marketing lead in a B2B organization with a pipeline challenge. You have a complex sale. You offer a technical, non-commodity product or service. It's probably unique. That's why you're in business - to capitalize ...
Every quarter, we bring together a selection of Fifth Ring’s brightest minds, along with some trusted partners, to share their insights into the world of marketing communications and provoke thought and debate around the issues that affect us all. The ...
Fifth Ring is an integrated marcomms agency that always starts from the need to produce visible, measurable and impactful results for our clients. Working internationally, in selected sectors, we bring our own brand of analysis, creativity and execution to deliver the ...
Growing your business into new markets creates a whole new set of marketing and communications challenges. To support our growing client base we joined BBN: the world’s B2B agency as a founding member. Ever since we have had access to over ...
Wherever you are, and wherever you do business, chances are we’re delivering work nearby. We have an office or a partner in every timezone around the world.
We work with you. Everything we do is focused on building the value of your brand and the value in your sales pipeline. We want to achieve great things together.
Never have two departments been so close together, yet been so likely to disagree. And never has it been so important that they act together. In this article, we plot the path towards common goals, collaboration, and improved sales.
Head of Digital
“Let’s talk in a couple of months once I know my budget” “It really depends on how Q1 goes, let’s catch up later in the year” “If I lose another couple of team members I definitely need you, let’s talk in June” Sound ...
Business Manager
In 1997 Reed Hastings, a software engineer in Silicon Valley started an e-commerce movie rental business where customers would select their movie online and receive a DVD in the mail. Once they were finished they would mail it back. He ...
Creative Director
Alan Stobie talks about importance of storytelling.
“Underpinning all effective inbound marketing should be a deep understanding of your clients. Only by speaking directly to their challenges, their experience, and their goals can you hope to encourage them to come to you for help. As an agency ...
To launch the new Thermosafe product range Jotun wanted an integrated campaign of traditional and digital marketing to reach their target customers’. Knowing their marketplace thought of paint as a last consideration focussing on color and corrosion control rather than ...
“Continuous Improvement is a powerful technique, especially when applied to websites. Our GDD projects are some of the most satisfying work we do because we get meaningful feedback about what works, and what doesn’t. We also get to work for ...
Head of PR Communications
"Public relations is more than just a press release. It’s about telling the right story to the right audience using the right tools at the right time. A comprehensive PR strategy enhances your reputation, builds awareness of your brand and ...
“We believe that powerful internal communication in the workplace is paramount. Without it, you couldn’t build innovative products or solutions, provide exceptional service, engage employees or satisfy customer needs. In other words, it’s key to running a profitable business. We ...
“We have a team of crisis communication experts with leading experience across issue management, crisis communications, risk analysis and scenario planning. Each issue is different and requires a unique approach to managing it. We believe the key to emergency response ...
“Media relations is a traditional, but still popular, PR tactic. If you have news that you want to announce to the world we can get your story to the right journalists at the right publications. We’ve spent decades cultivating relationships ...
“Some of the biggest brands in the world are successful because of their brand awareness. When you think about buying a new mobile phone there are probably only a handful of brands that you would consider. The first step of any ...
“B2B social media is a key factor in building a modern brand. It offers an opportunity to communicate directly with your target audience and speak with them rather than at them. It’s important to create a platform that reinforces consistent branding ...
"Nowhere is the balance of art and science more important than in digital marketing. Delivering inspired creative messages to precisely the right people at the right time to generate leads for our clients is what gets us excited. This demands ...
By Autumn 2018, ROV specialist ROVOP had outgrown its initial brand story after a successful start as a company and, as such, it identified a need to improve how it was perceived in its sector and beyond. ROVOP needed clarity ...
"Creativity is the last unfair advantage we're legally allowed to take over competitors. Creativity is the key to the memorable. We think hard. And we work hard. The concept. The art direction. The font. Kerning. Beautifully crafted copy, like placing ...
"Video is arguably one of the most effective ways to reach a target audience. The moving image gives you a range of ways to dramatise what you want to say. Armed with motion graphics, animations, dramatic film sequences and dramatisations ...
"Copywriting is an art form. It allows us to bring propositions to life in ways that will always evoke a reaction with our readers, viewers and listeners, depending on the medium, or most effective media delivery system we’re using. It’s ...
"A creative concept is what we call a big, long idea. An idea with gravitas; one that will transcend the tedium of today’s cluttered media landscape and capture the hearts and minds of our target audience. We don’t just think. ...
'An idea can either sing or sink into the bowels of the earth depending on how it is expressed. It’s one thing to describe an idea. It’s a completely different ballgame to show it. At Fifth Ring, we’re not content ...
“To become a globally recognised and established brand you need to create, tell and present the universal stories about your company with consistency and flair to your customers and employees. As an agency we work with you to identify the ...
Group director, strategy
"The perfect brand is in the overlap of a united vision, culture and image. It all starts with creating an inspiring vision about where you want to be in five years, then managing perceptions of image and driving a culture ...
“To determine your differentiator, it’s important to have a comprehensive understanding of how your brand is perceived with key stakeholders in the marketplace. We find that qualitative research, such as focus groups, detailed questionnaires and customer surveys, is often eye-opening ...
“A competitor analysis is about identifying the messaging prevailing in the marketplace. How are your competitors talking to your potential customers on- and offline? How does that compare to what you’re doing? With due diligence, an in-depth competitor analysis will ...
“Getting members of leadership in one room for a brand workshop is one of the most fundamental aspects of the building brands process. Open discussions with the client produce the inputs for our team to create our interpretation of the ...
“The new message hierarchy is the culmination of all the inputs to date. It’s a key deliverable in the process with a fresh market space descriptor, mission, vision, value proposition and more. All delivered with the creative touch and technical ...
“This is where we get to make thinking visible. We take the months of work that has gone into the new brand and we present it to the B2B space. We take an inside-out approach by starting with internal communications ...
Ascend was already a leader in the global market for chemicals and fibres.
Senior Account Executive
Head of Energy Insight
Group Business Systems Manager
Developer
PR Account Coordinator
Brand & Strategy Consultant
Regional Director
CEO
Regional Director Europe
Account Executive
Website Developer & Designer
Marketing Manager
“Successful campaigns are all about embracing the old and the new. Taking solid principles from the old days of advertising, and applying them to the new audiences and new channels that digital approaches open up to us. Discovering a challenge, ...
“When people think of marketing data they often think of website visits, bounce rates, and dwell times. I seldom worry about these. We have a core principle that we find the metrics that are ‘as close to the money as ...
“The user experience work that we deliver is focussed on better meeting the needs of the site user. This very specific focus ensures that our work doesn’t get caught in the ‘bubble’ of the agency/client relationship. It ensures that we ...
“In many ways marketing is all about telling the right story to the right people at the right time. Working on content marketing projects really puts the focus on doing exactly that – telling stories that people will discover, will ...
“Often the first time people see the new branding and design work we do for clients is when they visit the website, so it’s vital that we deliver something with impact. Balancing the demands of user experience, branding impact, SEO, ...
"With countless marketing campaigns running all over the world at the same time. It is harder than ever to capture your audience attention. Paid ad campaigns, email marketing, trade show, print material, etc. the list is endless, and due to ...
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“A PR strategy that establishes your business favorably as a thought leader will inevitably increase your profile among the best and brightest in the industry. When they look for help solving tough challenges, will they seek out the leaders or ...
“The decision to deploy new marketing technology is seldom driven by technology. It is almost always driven by people. How do we best ensure that the potential customers that we bring to the client website take that additional step, and ...
Silverwell Energy is one of the world’s leaders in digitally intelligent production optimization gas lift systems, delivering products and services to their clients internationally. Fifth Ring worked with Silverwell to develop a B2B marketing campaign in the lead up to ...
Art Director
Can you produce words that stand out from the sea of content?
Alan Stobie discusses the importance of not standing still
Download our guide to social selling
Michael Madden talks about marketing during uncertainty
With many trade shows postponed or cancelled this year, how do you get in front of new customers in a post-coronavirus world?
Laura Glueck shares advice on building a flexible B2B marketing plan.
With business and marketing plans in tatters, how do you begin to prepare for the future?
Andrew Bradshaw sheds some light on the future of energy
Jennifer Maclennan talks about crisis comms
On-Demand Webinar: Achieving Sales and Marketing Alignment
Business Development Manager
Jennifer Prince talks about remote onboarding
Laura Glueck talks about planning in B2B
On-Demand Webinar: Make Sure the C Doesn't Stand for Crap
Michael Madden talks about entering new markets
Andrew Bradshaw discusses the energy transition
Michael talks about making the most of your B2B marketing activity
Amnah Senen talks about transparent communications
Chloe Hodge talks about the expectations of the new workforce and how employers can cater to them.
Peter Lyall joined the M&A Masters Podcast to discuss the role of brand in M&A
Are you excited by building new parts of the web, and obsessive about the details around standards, process, automation and tooling? Have a good number of projects under your belt? Enjoy making things look great as well as perform well? ...
At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.
B2B marketers often try to target as many companies as possible hoping that casting a wide net will hook a couple of opportunities. Now is the time to really consider your approach. Maybe hunting for business with a spear will ...
Steve Milne talks about creating buy-in during the B2B process.
Contributed by Adrian Heng, crisis communications expert with over 20 years of experience
Improve your social media channels with those life-hacks from Hubspot.
Red Brodie lists what makes a marketer's life easier.
Grow your business with those handy tips from Haley.
Marketing tips from every part of the world.
Alan Stobie, our Creative Director shares his insights on what to expect this year
Andrew Bradshaw looks back at an eventful 2019
Haley's round of tips for staying relevant in the content world.
How to give your marketing plan longevity
Stay ahead of the competition with those handy tips from Haley.
Just in case a simple status update is does not quite cut it anymore...
Andrew talks about importance of a solid PR strategy and how to get one.
Hubspot tips to help you embrace marketing automation
Learn what rodeo and marketing have in common.
Amy Reid shares the highlights of her internship with Fifth Ring.
Andrew's good practices on working with a marketing agency
Haley explains why knowing your customers is the priority.
Michael's tips for giving your social media accounts a boost.
Learn to work to your limitations and you will go far.
The world is not going back to normal. Here's why.
The world moves fast and so should your marketing strategy.
Alan Stobie on Jeremy C, Top Gear and what it all has to do with marketing.
Maria talks about the benefits of going inbound
Andrew's expertise goes a long way with ELP
Michael shares what your marketing strategy could learn from IKEA's meatballs.
Understanding the workforce of tomorrow.
BBN winners are announced.
Fifth Ring joins BBN International
BBN rises to the top international B2B agencies in US
How embracing automation can help your marketing efforts
Why it's not enough to just push your message out there.
In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.
Find out why we root for the underdog.
Andrew's take on OPEC's production cut
Alan Stobie on the power of words and millenials.
Andrew Bradshaw talks about changing energy climate
Why should your website be in a 'forever beta' mode.
How to maximise effectiveness of your social media channels
Who should you target in your next campaign?
Why data is king in the B2B world.
Andrew shares his insight on the decommissioning industry.
Your employees are your greatest asset
Andrew Bradshaw on why the North Sea needs to step up its game.
Alan Stobie talks about the changes in the industry
Fifth Ring expands to Malaysia.
Chris outlines tips on improving effectiveness of your messaging
The dos and don'ts of email campaigns.
Andrew talks about why this year's OTC is something to look forward to.
Fifth Ring joins forces with Norwegian Iteo
Aimee's take on what's it like to work at Fifth Ring
Ian looks back on 10 years of Fifth Rings operation in Americas.
Fifth Ring team up for a significant project with Yokogawa
Issue 10 is out now!
Andrew talks about this year's OGUK conference
A lot has changed since first oil was struck. Find out about the most important advancements
Amy advises on how to be a one-man's band and when it's best to call for help
Some advice from our seasoned OTC veteran.
Chris talks about maximising your return on the upcoming conference
Make this year's goals matter.
Why automated marketing beats the old-school.
A round up of the industry's latest.
Andrew Bradshaw talks about the outlook for the North Sea
Haley talks about the need of different approaches in your marketing efforts.
Haley looks back at 50 years of OTC
Leanne talks about cutting edge tools and technologies to help your sales.
If you thought those two have nothing in common... think again.
Simple steps to make sure your marketing efforts go an extra mile.
'If we build it, they will come'... right?
Michael's tips on preparing your team for the big day.
Stevie talks about finding normality in the 'new normal'
Stevie shares tips for ensuring engagement in your video calls
Michael's tips for populating your social media
Michael's advice on ensuring a good marketing return
Robin's tips for smart social media marketing
Jennifer talks about marketing budgets and the value they bring
Chris Wolf's practical guide to presentations
Andrew shares tips on getting the most out of your PR budget
Hubspot's guide for effective email communication.
Diana's guide for preparing for the big event.
Here's what the new regulations mean for your social presence.
Andrew summarises this year's Offshore Europe
Alan's take on marketing automation
Good news for the oil industry
Kay Marshall talks about importance of internal communications
Find out if you can automate your internal communication channels
Steve outlines the benefits of moving the conversation to digital channels.
Andrew Bradshaw looks at North Sea's future.
Andrew talks about the changing landscape of the oil and gas industry.
What we have learned from the downturn
How the HSE regulations affect oil and gas businesses?
Read Robin's summary of her time at Fifth Ring Americas.
Looking to transform your LinkedIn space? Look no more thanks to Stevie's LinkedIn Hacks
Your marketing efforts are about to get a major boost.
Peter Lyall explains how imagination and reason should go hand in hand in brand strategy
An exciting event on the new marketing model
Steph's guide on how to convince your directors that your marketing matters.
The long journey of business buy-in.
Mozambique enters the oil and gas scene. Here's why you should be excited.
Anna's highlights of her time with Fifth Ring
Stevie Brown explains the importance of compassion in business negotiation.
Why working with an international network of B2B agencies is a good idea.
Andrew Bradshaw's fresh look at energy sector in 2017
Andrew looks at how oil companies are embracing the net zero.
How Norway created the world's largest sovereign wealth fund.
Andrew looks back at the history of OTC and what we should expect in the future.
Andrew Bradshaw looks back on 50 years of OTC
Kayleigh talks about why the canine friends are good for you
Is the industry finally getting back on its feet?
Jim Davidson talks about importance of utilising your communication channels
Claire's advice on getting started with search engines.
How to make the most out of your exhibition.
Michael Madden breaks down the pros and cons of both.
Owen's take on the vibrant symbol that united everyone.
Andy Groundwater's guide on how to ensure your next email doesn't end up in the trash.
'Expertise is a hard currency in global business and the exchange rate is always good'
Andrew talks about the oil price cycles and what it means for everyone.
Andrew talks about how the industries can work together to embrace the new challenges
David Mancipe shares his Fifth Ring highlights
Andrew talks about potential impact of article 50 on the oil industry.
Steve Milne talks about aligning your sales and marketing efforts to everyone's benefit.
Here's a reason to celebrate!
Michael's guide on what you should do following a trade show.
We are breaking down the complexity of B2B marketing
What's on the cards with President Trump?
Part two of our guide.
Part three of our guide.
Part four of our guide.
The fifth installment of what to expect with the new administration.
Our view on the ever-evolving space of digital marketing.
Andrew talks about the biggest issues still to come for the energy sector.
Why an in-house team might not be enough.
Get to know your buyers.
Andrew looks at the oil price crisis and what lessons should be learned
What challenges await the oil industry?
Referral marketing is considered to be one of the most cost-effective and trusted ways to win new business.
Here's how you can take your marketing to the next level...
How a challenger brand can upset the system.
Find out why the world is not as round as you think.
Why the subsea is looking better than ever before
How to make the most out of your media meets
Peter Lyall talks about importance of brand strategy
Our guide to a new way of consuming content and what it means for marketing
B2B marketing in the Middle East.
How can you beat the establishment by being different
It's not enough to just book a big stand.
Why you need to consider cultural nuances in your next global campaign
The digital landscape is changing fast. Here's how you should adapt to it
We look at the mindset of what it takes to be a challenger (and how to win)
Andrew's predictions for this year's OTC
Michael shares tips on getting the most out of your SEO strategy
Andrew Bradshaw's advise on how to prepare for this year's Offshore Europe.
Business Development Manager, Fifth Ring Asia
Sue tips for preparing for OGA2019
Michael looks back at marketing trends of 2018 and what to expect in 2019.
Andrew Bradshaw shares his insight on the developments in the Middle East.
Peter Lyall on importance of brand strategy in mergers and acquisitions
Andrew looks at the fallout of the Mega-merger.
No more Mr. Nice Guy
'Who's the boss, Siri?'
Here's a few things you won't learn at Uni...
Alan Stobie shares a story about a marketing channel that worked too well.
Have we reached a peak in digital advertising spend?
How can we align the sales and marketing efforts to maximise returns
Great work calls for great recognition
How to identify and fix the gaps in your digital marketing
Get the experts to do the job
Andrew outlines the benefits and perils of working from home
Make sure your website keeps up with the demands of modern cyberspace.
Having a website with basic functionality is essential to running a business. Unfortunately, that is where a lot of companies stop.
Inhance Technologies was in search of a partner to lead the development and promotion of its story to current and expanding markets, applications and geographies. Due to its recent international expansion, additional offerings and new markets, Inhance Technologies needed a ...
Fifth Ring has worked with Expro for over 10 years and managed the original project to integrate multiple companies under the one Expro brand. This latest project took this work to the next level
Inbound marketing can help energy companies communicate their brand messaging and improve their corporate image while attracting new customers.
A fundamental aspect of B2B marketing activity is to ensure that when buyer and seller come face-to-face, they are both fully equipped with the information they need to make the most of the first conversation.
International B2B marketing specialist Fifth Ring is targeting further global growth after winning work with 11 new clients around the world in the space of a month – creating 11 jobs in the process.
The Account Executive will support the client services team to deliver impactful communications plans for local, regional and international B2B clients. They contribute to the leadership and management of client activity at Fifth Ring, including those requiring integrated and international ...
BBN today announced the keynote lineup for their inaugural marketing conference, and the list includes a veritable who's who of B2B Marketing. The three keynotes will cover the challenges at the core of the modern, senior marketer's dilemma.
Our account directors are in control of their own destiny. Fifth Ring is an organisation that offers its people the opportunity to be a part of a small team, with global reach. Our account managers are not a cookie cutter group, ...
Engineers like to be right. We like to share our results, not our intent.
RGU wanted some hands-on help with their ‘What’s next’ event, a series of real-time events designed to give students an idea of working life. So they approached an agency. Us.
For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in ...
Marketing your business has never been more challenging.
ESG is everywhere. Your competitors are talking about it. Your colleagues are talking about it. But most importantly, your investors are talking about it. Society at large is talking about it, and not in a positive tone.
You’re repositioning your business and you’ve spent a considerable sum of money on developing a new brand. You’re justifiably pleased with it.
Dressing for the market you want is a challenge, but it’s not insurmountable and there are many ways to achieve success.
Around the world, consumers, governments, and businesses are repositioning their thoughts on sustainability, how it impacts them and what they can do to be better at achieving it.
Finance Administrator wanted to help with a number of key tasks needed in a busy global marketing agency operating across Europe, the Americas and Asia. From monthly reconciliations to the preparation of debit and credit card entries, client invoicing to year ...
Our account directors are in control of their own destiny. Fifth Ring is an organization that offers its people the opportunity to be a part of a small team, with global reach. Our account managers are not a cookie cutter group, ...
The marketing director is responsible for the strategic planning and delivery of marketing and brand management activities for Fifth Ring globally and regionally. The individual will partner with internal stakeholders on the execution of various marketing deliverables. Responsibilities will also ...
The marketing director is responsible for the strategic planning and delivery of marketing and brand management activities for Fifth Ring globally and regionally. The individual will partner with internal stakeholders on the execution of various marketing deliverables. Responsibilities will also ...