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Sales and Marketing, or Sales vs Marketing?

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Steve Milne

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Aberdeen, Houston, Singapore

/ aberdeen-houston-singapore

Personalisation in B2B is a secret weapon during uncertainty

/ personalization-in-b2b-is-a-secret-weapon-during-uncertainty

Stevie Brown

/ stevie-brown

Marketing Personas, Personalisation and their role in B2B Marketing

/ unlocking-the-lucrative-link-between-personalisation-and-personas

Thank you

/ thank-you

Alan Stobie

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Don’t just get a story in your head. Get it into other peoples’ heads too.

/ dont-just-get-a-story-in-your-head-get-it-into-other-peoples-heads-too

People

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Inbound Marketing

/ digital-services / inbound-marketing

Jotun Thermosafe

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Growth Driven Design

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Andy Groundwater

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Reputation Management

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Internal Communications

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Crisis Communications

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Media Relations

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Raising Awareness

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Social Media Management

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Digital Services

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ROVOP Brand Building

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Creative Campaigns

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Video and Motion Graphics

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Copywriting

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Creative Concepts

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Design

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Brand & Strategy

/ brand-building / brand-strategy

Peter Lyall

/ peter-lyall

Brand Building

/ brand-building

Discovery Research

/ brand-building / discovery-research

Competitor Analyses

/ brand-building / competitor-analyses

Brand Positioning

/ brand-building / brand-positioning

Message Hierarchy

/ brand-building / message-hierarchy

Brand Activation

/ brand-building / brand-activation

Ascend Performance Materials

/ ascend-performance-materials

Amnah Senen

/ amnah-senen

Amy Davys

/ amy-davys

Andrew Bradshaw

/ andrew-bradshaw

Andy Wainwright

/ andy-wainwright

Artur Paniczek

/ artur-paniczek

Blair Robertson

/ blair-robertson

Chloe Hodge

/ chloe-hodge

Debbie Ho

/ debbie-ho

Ian Ord

/ ian-ord

Jennifer Maclennan

/ jennifer-maclennan

Jolyn Lim

/ jolyn-lim

Kirsty Noble

/ kirsty-noble

Laura Glueck

/ laura-glueck

Leanne Tyson

/ leanne-tyson

Digital Campaigns

/ digital-services / digital-campaigns

Data & Analytics

/ digital-services / data-analytics

User Experience

/ digital-services / user-experience

Content Marketing

/ digital-services / content-marketing

Web Design

/ digital-services / web-design

Campaign Management

/ creative-campaigns / campaign-management

Advertising

/ advertising

Media Buying

/ advertising / media-buying

Campaign Planning

/ advertising / campaign-planning

Native Content

/ advertising / native-content

Thought Leadership

/ pr / thought-leadership

Martech

/ digital-services / martech

Silverwell Energy Event Support

/ silverwell-energy-event-support

Pawel Kuncewicz

/ pawel-kuncewicz

Owen Davies

/ owen-davies

Cookie Policy

/ cookie-policy

Five

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Why Copywriting in 2020 Doesn't Mean Sh*t

/ why-copywriting-doesnt-mean-shit

Going Nowhere? Have a Word.

/ going-nowhere--have-a-word

Getting Started with Social Selling

/ article-seven-all-about-pipes

What to do if you Experience Failure to Launch

/ failure-to-launch-plans

Webinar: Making the Shift From Trade Show Marketing to Nurture Campaigns

/ moving-from-tradeshow-marketing-to-nurture-campaigns

Webinar: Building a Flexible Marketing Strategy

/ webinar-building-flexible-marketing-strategy

Webinar: The Fundamentals of Messaging

/ webinar-preparing-for-whatever-comes-next

What Does the Future Look Like for the Energy Industry

/ what-does-the-future-look-like-for-the-energy-industry

7 Steps to Crisis Comms

/ 7-steps-to-crisis-comms

Webinar: Achieving Sales and Marketing Alignment

/ achieving-sales-and-marketing-alignment

Jennifer Prince

/ jennifer-prince

What It's Like to Start a New Job in 2020

/ what-its-like-to-start-a-new-job-in-2020

How to Effectively Plan Your Marketing Budget

/ how-to-effectively-plan-your-marketing-budget

Webinar: CX. Make Sure the C Doesn't Stand for Crap

/ webinar-cx-make-sure-the-c-doesnt-stand-for-crap

Our Guide to Entering New Markets

/ our-guide-to-entering-new-markets

Time to press the reset button on energy

/ time-to-press-the-reset-button-on-energy

How to Squeeze More Out Of Your Next Marketing Campaign

/ how-to-squeeze-more-out-of-your-next-marketing-campaign

Keeping the doors of communication open to your stakeholders

/ keeping-the-doors-of-communication-open-to-your-stakeholders

It's not them, it's you

/ its-not-them-its-you

The Role of Marketing Communications Within M&A

/ the-role-of-marketing-communications-within-m-a

Web Developer

/ web-developer

What you should be doing when you are not at OTC

/ what-you-should-be-doing-when-you-are-not-at-otc

What is Account Based Marketing?

/ what-is-account-based-marketing

Create buy-in, not zoom backgrounds

/ create-buy-in-not-zoom-backgrounds

"Crisis" communications during the Covid-19 pandemic

/ crisis-communications-during-the-covid-19-pandemic

10 Sloppy Social Media Mistakes to Fix NOW

/ 10-sloppy-social-media-mistakes-to-fix-now

10 Things Marketers Are Thankful For

/ 10-things-marketers-are-thankful-for

10 Tips to Build a Content Strategy to Grow Your Business

/ 10-tips-to-build-a-content-strategy-to-grow-your-business

13 tips from marketers across the globe

/ 13-tips-from-marketers-across-the-globe

15 marketing tips you should embrace in 2018

/ 15-marketing-tips-you-should-embrace-in-2018

2019: who said oil and gas was boring?

/ 2019

4 Low-Cost Ways to Increase Traffic to Your Website

/ 4-low-cost-ways-to-increase-traffic-to-your-website

4 Steps to Future Proof your Marketing Plan

/ 4-steps-to-future-proof-your-marketing-plan

4 Tips to Give You a Marketing Edge

/ 4-tips-to-give-you-a-marketing-edge

4 Types of Creative Content to Boost Your Social Media Performance

/ 4-types-of-creative-content-to-boost-your-social-media-performance

5 Reasons your business should have a PR Strategy

/ 5-reasons-your-business-should-have-a-pr-strategy

5 Simple Ways to Boost the Impact of Marketing Automation Workflows

/ 5-simple-ways-to-boost-the-impact-of-marketing-automation-workflows

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™

/ 5-things-b2b-marketers-can-learn-from-the-houston-livestock-show-and-rodeo

5 things I learnt as a Fifth Ring Intern

/ 5-things-i-learnt-as-a-fifth-ring-intern

5 ways to get the best out of your marketing agency

/ 5-ways-to-get-the-best-out-of-your-marketing-agency

5 ways to identify your perfect customer

/ 5-ways-to-identify-your-perfect-customer

5 ways to revamp your B2B social media accounts

/ 5-ways-to-revamp-your-b2b-social-media-accounts

A beautiful constraint

/ a-beautiful-constraint

A guide to B2B marketing in a post-Coronavirus world

/ a-guide-to-b2b-marketing-in-a-post-coronavirus-world

Parada Sritaragul

/ parada-sritaragul

Adapting your B2B marketing strategy to fit the ever-evolving climate.

/ adapting-your-b2b-marketing-strategy-to-fit-the-ever-evolving-climate

All aboard the content truck, Mr Clarkson.

/ all-aboard-the-content-truck-mr-clarkson

All you need to know about inbound marketing

/ all-you-need-to-know-about-inbound-marketing

Fifth Ring

/ fifth-ring

Andrew joins energy think tank

/ andrew-joins-energy-think-tank

Are we destined for a new era of “business innovation”?

/ are-we-destined-for-a-new-era-of-business-innovation

Are you Looking for the Right Employees in all the Right Places?

/ are-you-looking-for-the-right-employees-in-all-the-right-places

BBN Golden Bees for Fifth Ring

/ bbn-golden-bees-for-fifth-ring

BBN International

/ bbn-international

BBN Ranked Number One International B2B Marcomms Agency in US

/ bbn-ranked-number-one-international-b2b-marcomms-agency-in-us

Building deeper customer engagement with marketing automation tools

/ building-deeper-customer-engagement-with-marketing-automation-tools

Building Engagement with the 'Always On'

/ building-engagement-with-the-always-on

Can New Gas Finds Help the UK Towards a Carbon Free Future?

/ can-new-gas-finds-help-the-uk-towards-a-carbon-free-future

Challenging the heavyweights

/ challenging-the-heavyweights

Change the record OPEC! Why its planned production cut will fail

/ change-the-record-opec-why-its-planned-production-cut-will-fail

Christmas market(ing), targets and unique snowflakes. Let’s talk.

/ christmas-marketing-targets-and-unique-snowflakes-lets-talk

Climate Change: Are we Taking our Foot off the Gas?

/ climate-change-are-we-taking-our-foot-off-the-gas

Continuously improving our website

/ continuously-improving-our-website

Corporate Social Media Responsibility

/ corporate-social-media-responsibility

Create a hire purpose

/ create-a-hire-purpose

Data defines B2B

/ data-defines-b2b

Decommissioning; the £60 billion prize

/ decommissioning-the-60-billion-prize

Developing a healthy organisational culture

/ developing-a-healthy-organisational-culture

Don't Let the Sun Go Down on North Sea

/ dont-let-the-sun-go-down-on-north-sea

A Blog 30 Years in the Making

/ a-blog-30-years-in-the-making

Eastern promise

/ eastern-promise

Effective messaging that's relevant to your audience

/ effective-messaging-thats-relevant-to-your-audience

Email marketing best practices

/ email-marketing-best-practices

Expect confidence to be high at OTC in Houston

/ expect-confidence-to-be-high-at-otc-in-houston

Fifth Ring announce Norwegian alliance

/ fifth-ring-announce-norwegian-alliance

Fifth Ring Houston from an Intern’s Perspective

/ fifth-ring-houston-from-an-interns-perspective

Fifth Ring Houston Makes its Own Luck

/ fifth-ring-houston-makes-its-own-luck

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

/ fifth-ring-joins-bbn-partner-agencies-in-winning-engagement-with-yokogawa

Five issue 10

/ five-issue-10

Five key lessons from the Oil & Gas UK conference

/ five-key-lessons-from-the-oil-gas-uk-conference

Five technology innovations that have transformed the offshore industry

/ five-technology-innovations-that-have-transformed-the-offshore-industry

Five tips for a one-person marketing team

/ five-tips-for-a-one-person-marketing-team

Five tips for surviving OTC

/ five-tips-for-surviving-otc

Five tips to build connections and generate leads

/ five-tips-to-build-connections-and-generate-leads

Four of the world's most difficult New Year's resolutions. And one that's easy ...

/ four-of-the-worlds-most-difficult-new-years-resolutions-and-one-thats-easy

Getting started with marketing automation

/ getting-started-with-marketing-automation

Global energy update

/ global-energy-update

Global hub may be the future of oil and gas industry

/ global-hub-may-be-the-future-of-oil-and-gas-industry

Globalization: One Strategy Doesn't Fit All

/ globalization-one-strategy-doesnt-fit-all

Going the distance with OTC Houston

/ going-the-distance-with-otc-houston

Growing your sales pipeline using digital technology

/ growing-your-sales-pipeline-using-digital-technology

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

/ how-a-creative-marketing-agency-functions-like-the-oil-and-gas-industry

How can you capture your people's imagination?

/ how-can-you-capture-your-peoples-imagination

How to attract attendees to your conference

/ how-to-attract-attendees-to-your-conference

How to brief your sales team. Before you make an exhibition of yourself.

/ how-to-brief-your-sales-team-before-you-make-an-exhibition-of-yourself

How to communicate during a pandemic

/ how-to-communicate-during-a-pandemic

How to develop your business by linking sales and marketing?

/ how-to-develop-your-business-by-linking-sales-and-marketing

How to engage participants during your video conferences

/ how-to-engage-participants-during-your-video-conferences

How to Fill Your Empty Social Media Schedule

/ how-to-fill-your-empty-social-media-schedule

How to get more from your next marketing campaign

/ how-to-get-more-from-your-next-marketing-campaign

How to improve your B2B social media presence

/ how-to-improve-your-b2b-social-media-presence

How to justify your marketing spend

/ how-to-justify-your-marketing-spend

How to present, like a boss, to your Board

/ how-to-present-like-a-boss-to-your-board

How to spend your PR budget wisely

/ how-to-spend-your-pr-budget-wisely

How to Use Email Newsletters to Boost Organic Search Traffic

/ how-to-use-email-newsletters-to-boost-organic-search-traffic

How to Use PR to Raise Brand Awareness Ahead of an Exhibition.

/ how-to-use-pr-to-raise-brand-awareness-ahead-of-an-exhibition

How to use Twitter's new automation guidelines to your benefit

/ how-to-use-twitters-new-automation-guidelines-to-your-benefit

How was Offshore Europe 2017 for you?

/ how-was-offshore-europe-2017-for-you

If you really want to make money from your marketing, get real

/ if-you-really-want-to-make-money-from-your-marketing-get-real

Improved dialogue between oil industry and Treasury benefiting both sides

/ improved-dialogue-between-oil-industry-and-treasury-benefiting-both-sides

Inside track

/ inside-track

Internal communication and marketing automation?

/ internal-communication-and-marketing-automation

Internal Communications: the new water cooler

/ internal-communications-the-new-water-cooler

Is the UK's oil and gas industry fit for the future?

/ is-the-uks-oil-and-gas-industry-fit-for-the-future

Is Transition the Right Word for our Energy Changes?

/ is-transition-the-right-word-for-our-energy-changes

It’s exciting times for subsea – don’t be sunk by outdated marketing

/ its-exciting-times-for-subsea-dont-be-sunk-by-outdated-marketing

Joining the HSE debate

/ joining-the-hse-debate

Life as a Fifth Ring intern

/ life-as-a-fifth-ring-intern

LinkedIn: Creating social influence

/ linkedin-creating-social-influence

LinkedIn’s new website retargeting features and how to take advantage

/ linkedins-new-website-retargeting-features-and-how-to-take-advantage

Make good, strategic, rational decisions about your brand.

/ make-good-strategic-rational-decisions-about-your-brand

Marketing for Modern Oil

/ marketing-for-modern-oil

Marketing Metrics Your CEO Wants to See

/ marketing-metrics-your-ceo-wants-to-see

More at stake in B2B

/ more-at-stake-in-b2b

Mozambique

/ mozambique

My time at Fifth Ring

/ my-time-at-fifth-ring

Negotiation: How compassion can decode emotion & unlock the deal

/ negotiation-how-compassion-can-decode-emotion-unlock-the-deal

Networks are worth more than their net-worth

/ networks-are-worth-more-than-their-net-worth

New Year spells new hope for oil and gas

/ new-year-spells-new-hope-for-oil-and-gas

Offshore Europe - not a carbon copy of previous shows

/ offshore-europe-not-a-carbon-copy-of-previous-shows

ONS 2018 – looking to the future with a reminder of the past

/ ons-2018-looking-to-the-future-with-a-reminder-of-the-past

OTC Houston 2019 – celebrating 50 years with a focus on the future

/ otc-houston-2019-celebrating-50-years-with-a-focus-on-the-future

OTC Houston – 50th edition proves quality is more important than quantity

/ otc-houston-50th-edition-proves-quality-is-more-important-than-quantity

Kayleigh Parkinson

/ kayleigh-parkinson

Paws for thought

/ paws-for-thought

Realism and optimism blend at OTC 2017

/ realism-and-optimism-blend-at-otc-2017

Selling starts with a story – what’s yours?

/ selling-starts-with-a-story-whats-yours

SEO Basics: What is SEO & Why Should I Care?

/ seo-basics-what-is-seo-why-should-i-care

Seven top tips for tradeshow success

/ seven-top-tips-for-tradeshow-success

Should I hire a marketing agency or a marketing team?

/ should-i-hire-a-marketing-agency-or-a-marketing-team

Showing, not just telling.

/ showing-not-just-telling

Six reasons journalists are ignoring your press release & how to fix it

/ six-reasons-journalists-are-ignoring-your-press-release-how-to-fix-it

Size isn’t everything in global PR

/ size-isnt-everything-in-global-pr

Stop start growth creates supply chain confusion

/ stop-start-growth-creates-supply-chain-confusion

Subsea can unite oil and renewables in 'blue economy'

/ subsea-can-unite-oil-and-renewables-in-blue-economy

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork

/ summer-2018-internship-recap-what-i-learned-about-collaboration-leadership-and-teamwork

Survival at home means increasing business abroad

/ survival-at-home-means-increasing-business-abroad

Technology. The unlikely peacemaker

/ technology.-the-unlikely-peacemaker

The best independent agency in Scotland

/ the-best-independent-agency-in-scotland

The Big Exhibition is Over. Now What?

/ the-big-exhibition-is-over-now-what

The big long idea

/ the-big-long-idea

The future of the energy industry under President Trump: part 1 – Potential Positive Policies

/ the-future-of-the-energy-industry-under-president-trump-part-1-potential-positive-policies

The future of the energy industry under President Trump: part 2

/ the-future-of-the-energy-industry-under-president-trump-part-2

The future of the energy industry under President Trump: part 3

/ the-future-of-the-energy-industry-under-president-trump-part-3

The future of the energy industry under President Trump: part 4

/ the-future-of-the-energy-industry-under-president-trump-part-4

The future of the energy industry under President Trump: part 5

/ the-future-of-the-energy-industry-under-president-trump-part-5

The Great Audience Race

/ the-great-audience-race

The key challenges facing the energy industry of the future

/ the-key-challenges-facing-the-energy-industry-of-the-future

The Marketing Multiplier

/ the-marketing-multiplier

The most important thing modern CEOs are doing to strengthen their brand

/ the-most-important-thing-modern-ceos-are-doing-to-strengthen-their-brand

The oil price crash: why didn’t we see it coming and what’s the future?

/ the-oil-price-crash-why-didnt-we-see-it-coming-and-whats-the-future

The Stone Age didn’t end because of a shortage of stone

/ the-stone-age-didnt-end-because-of-a-shortage-of-stone

The three-step guide to Referral Marketing

/ the-three-step-guide-to-referral-marketing

The top 10 things we learned at INBOUND 2017

/ the-top-10-things-we-learned-at-inbound-2017

Thinking big

/ thinking-big

Three B2B myths dispelled

/ three-b2b-myths-dispelled

Time To Shine For The Subsea Sector

/ time-to-shine-for-the-subsea-sector

Trade show media meets made easy.

/ trade-show-media-meets-made-easy

Turning the tide

/ turning-the-tide

Twitter introduce Bookmarks

/ twitter-introduce-bookmarks

Unlock your Middle Eastern promise

/ unlock-your-middle-eastern-promise

Want to be a challenger?

/ want-to-be-a-challenger

Want to get noticed and get results at exhibitions? Get creative

/ want-to-get-noticed-and-get-results-at-exhibitions-get-creative

We are different by design

/ we-are-different-by-design

What can we learn from Twitter and HubSpot’s recent updates?

/ what-can-we-learn-from-twitter-and-hubspots-recent-updates

What is a challenger brand?

/ what-is-a-challenger-brand

What OTC will tell us about the state of international oil and gas

/ what-otc-will-tell-us-about-the-state-of-international-oil-and-gas

What the SEO cold callers don't tell you

/ what-the-seo-cold-callers-dont-tell-you

What to do differently to win business at this year's Offshore Europe.

/ what-to-do-differently-to-win-business-at-this-years-offshore-europe

What to Expect Ahead of Offshore Europe

/ what-to-expect-ahead-of-offshore-europe

Sue Xia

/ sue-xia

What you need to know ahead of OGA 2019.

/ what-you-need-to-know-ahead-of-oga-2019

What's trending in 2019?

/ whats-trending-in-2019

What’s behind Saudi Arabia’s energy reshuffle?

/ whats-behind-saudi-arabias-energy-reshuffle

When it's time to deal, don't take your eyes off the brand

/ when-its-time-to-deal-dont-take-your-eyes-off-the-brand

Who wins from the failed HalliBaker deal?

/ who-wins-from-the-failed-hallibaker-deal

Why B2B marketers have got to stop being so goddamn civilised

/ why-b2b-marketers-have-got-to-stop-being-so-goddamn-civilised

Why bots and AI need to be questioned.

/ why-bots-and-ai-need-to-be-questioned

Why every student should be in the real world

/ why-every-student-should-be-in-the-real-world-1

Why putting anything on the internet is a big mistake

/ why-putting-anything-on-the-internet-is-a-big-mistake

Why the online giants are big on paper

/ why-the-online-giants-are-big-on-paper

Why we need sales and marketing

/ why-we-need-sales-and-marketing

Why you should enter more business awards

/ why-you-should-enter-more-business-awards

Why your digital marketing campaign isn't getting results and how to fix it

/ why-your-digital-marketing-campaign-isnt-getting-results-and-how-to-fix-it

Why your PR agency needs to understand your market.

/ why-your-pr-agency-needs-to-understand-your-market

WTF is WFH all about?

/ wtf-is-wfh-all-about

Your Website Needs You

/ your-website-needs-you

You don’t generate leads with ‘just a website’

/ you-dont-generate-leads-with-just-a-website

Inhance Technologies

/ inhance-technologies

Expro

/ expro

Inbound in the Energy Industry

/ inbound-in-the-energy-industry

Think People Before Sales

/ think-people-before-sales

Eleven jobs created as Fifth Ring continues international growth with 11 new contract wins

/ eleven-jobs-created-as-fifth-ring-continues-international-growth-with-11-new-contract-wins

Aberdeen, Houston

/ aberdeen-houston

Account Executive, PR

/ account-executive-pr

Account Manager

/ account-manager-1-1

Content Strategist

/ content-strategist-1

Senior Account Executive

/ senior-account-executive-2

BBN Announces Stellar Keynote Lineup for FACE [of] THE FUTURE Event

/ bbn-announces-stellar-keynote-lineup-for-face-of-the-future-event