"A creative concept is what we call a big, long idea. An idea with gravitas; one that will transcend the tedium of today’s cluttered media landscape and capture the hearts and minds of our target audience. We don’t just think. We think big. We think globally. And we think well. What’s more, we ensure concepts can stand up to anything. Our rigorous and relentless testing ensures every concept can endure anything that we can throw at it."

'An idea can either sing or sink into the bowels of the earth depending on how it is expressed. It’s one thing to describe an idea. It’s a completely different ballgame to show it. At Fifth Ring, we’re not content with the world’s best thinking. We make thinking visible.'

"Video is arguably one of the most effective ways to reach a target audience. The moving image gives you a range of ways to dramatise what you want to say. Armed with motion graphics, animations, dramatic film sequences and dramatisations of your propositions and key benefits, video and film is immensely effective. In today’s media-rich world, a video allows us to communicate, inform, instruct and persuade target audiences quickly and effectively."

"Copywriting is an art form. It allows us to bring propositions to life in ways that will always evoke a reaction with our readers, viewers and listeners, depending on the medium, or most effective media delivery system we’re using. It’s about making sure every word we write works as effectively as it can. It is in no way about merely being a writer of copy. It is about being a copywriter."

"With countless marketing campaigns running all over the world at the same time. It is harder than ever to capture your audience attention. Paid ad campaigns, email marketing, trade show, print material, etc. the list is endless, and due to the increase in content requirements and channels it can become overwhelming.

Our business managers work alongside internal teams to effectively plan and manage communication campaigns. From social media calendars through to media plans we identify the best times and channels to activate your campaign messaging."