Let’s go on a journey.
FR hops in to help RGU.
RGU wanted some hands-on help with their ‘What’s next’ event, a series of real-time events designed to give students an idea of working life. So they approached an agency. Us.
We didn’t want to give them a typical B2B-based, full fat, fully comprehensive, all-encompassing, structured (but potentially complicated) brief. No sir. Not us. We would give teams something a little different. And in bounced the space hopper - something not seen in a while or, for some, seen before.
It could be an existing platform or medium, or an entirely new one. The main thing was this: do it in a way that’s not been done before. A big ask. But it makes for big thinking.
Students were going to have to devise it themselves. Think ahead. Develop a strategy before the creative work begins. Welcome to agency land.
The day was rewarding, with some interesting and insightful concepts created by the students. Some strong positioning work was developed, but most importantly, everyone had fun. Ultimately, the experience has helped the students gain some worthwhile experience.
Our Creative Director, Alan, said it was extremely rewarding to see the students rise to the challenge with such enthusiasm, gaining an insight into how creatives work and how thinking can evolve. He and the team enjoyed every minute of it.