Insights | B2B Marketing · 1st of December, 2023 · 2 minutes ·

Three things we learned from Steven Bartlett

We were proud to be able to sponsor an event bringing together top industry stakeholders in the B2B marketing and energy space for a night with Diary of a CEO and Dragon’s Den star, Steven Bartlett.

The event enabled our team in the Europe office to deepen their understanding of the marketing and business space. The team were impacted by the insights Steven shared, and have since been implementing them into our current agency practices.

“To increase your chances of success you need to increase your failure rate. Outfail the competition!”

When innovations emerge, there is often initial hesitance to adopt them.. However, it is important to embrace new technology. We recognise the inherent value that new technology adds to shaping a thriving marketing agency. But it's not just about the tools; it's about investing in training new talent. A blend of cutting-edge tech and skilled professionals enables us to grow and expand our operations in the B2B landscape, bringing more value and long-term success for our clients.

Our Account Manager Mariia believes that the more scepticism the technology gathers, the more potential it has to be disruptive in the market.

“Failure is feedback, feedback is knowledge”

It is important to build a culture of experimentation within the team to keep up with the pace of change in the industry.

Thomas Watson, once the richest man in the world said: all you have to do is measure your failure rating and increase it. "When asked in an interview if he was going to fire one of his colleagues who'd just lost the company $600,000 because they tried something and it went wrong, he said: 'Fire them? I've just spent $600,000 training them'."

Our Campaign Manager, Jack, shared his thoughts: “We apply these concepts to our digital campaigns to establish what does and doesn’t work. Quickly being able to divert budget towards successful experiments and away from failures.”

“Culture is the behaviour that happens when no one is looking”

As urged by Steven the importance of good company culture cannot be replicated. The culture of a business is what brings colleagues together and adds value to the business. Without a good culture, the business will fail to work effectively in unison for one common goal. Our uplifting work culture propels us toward shared objectives: delivering continuous value to our clients, crafting impactful work, and initiating transformative change on their behalf. As a globally integrated marcomms agency we prioritise having a good culture to allow us to work across borders and time zones.

We're consistently pushing ourselves to stay at the forefront of our industry. Our investment in continuous learning means we do the work so our clients don’t have to.

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Insights | B2B Marketing · 1st of December, 2023 · 2 minutes ·