Managing your brand reputation

Related Service
Public Relations

Bill Gates, Chairman of Microsoft was once quoted: “If I was down to my last dollar, I would spend it on public relations”

The power of a well thought PR strategy should not be dismissed, and for business owners where competition is fierce, raising your own brand reputation can be the one thing that makes you stand out from your competitors for a long time to come. It could be the best dollar you ever spend.

Internal Communications

“We believe that powerful internal communication in the workplace is paramount. Without it, you couldn’t build innovative products or solutions, provide exceptional service, engage employees or satisfy customer needs.

In other words, it’s key to running a profitable business. We work with our clients to build and define their communication strategy to create a stronger, more connected network of staff, all working towards a common goal.”

Crisis Communications

“We have a team of crisis communication experts with leading experience across issue management, crisis communications, risk analysis and scenario planning.

Each issue is different and requires a unique approach to managing it. We believe the key to emergency response is approaching each situation with the wider reputation management in front of mind to protect the corporate brand and avoid potential social media witch-hunts.”

Jennifer Maclennan
Regional Director Europe
Jennifer Maclennan

Media Relations

“Media relations is a traditional, but still popular, PR tactic. If you have news that you want to announce to the world we can get your story to the right journalists at the right publications. We’ve spent decades cultivating relationships with journalists and know how to get your message to the relevant people.”

Amnah Senen
Senior Account Executive
Amnah Senen

Raising Awareness

“Some of the biggest brands in the world are successful because of their brand awareness. When you think about buying a new mobile phone there are probably only a handful of brands that you would consider.

The first step of any buyer journey is awareness. PR can be exceptionally effective in achieving broad market awareness quickly and credibly.“

Blair Robertson
PR Account Coordinator
Blair Robertson

Social Media Management

B2B social media is a key factor in building a modern brand. It offers an opportunity to communicate directly with your target audience and speak with them rather than at them. It’s important to create a platform that reinforces consistent branding and messaging. Done well, a genuine social media strategy can start valuable conversations within almost any potential customer group.”

Thought Leadership

“A PR strategy that establishes your business favorably as a thought leader will inevitably increase your profile among the best and brightest in the industry. When they look for help solving tough challenges, will they seek out the leaders or followers?

Exactly.”

Andrew Bradshaw
Head of Energy Insight
Andrew Bradshaw

Let’s talk

If you need to sell more stuff or build your brand, we'd love to discuss your challenges and show you how we can help.

We don't sell generic marcomms packages. Instead, we listen to your goals, work out how we can help you achieve them and then do exactly that.