We didn’t just join the World’s B2B agency; we helped develop their global B2B methodologies, BBN Navigator.
The BBN Navigator guides marketers through the challenges of B2B marketing, from brand and content strategy through to campaign activation.
Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.
Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.
C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximise the effectiveness and profitability of campaigns.