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Five tips for a one-person marketing team
Being the only marketing person in your company can be daunting. The sheer amount of marketing strategies and methods that you can use to build your brand, boost awareness of your services and implement campaigns is a lot to juggle by yourself.
Here are some top tips to help you produce results worth shouting about while optimising your time and resources.
By making sure your marketing plan is flexible and includes varying streams of content and media output, you are setting yourself up for a reliable and focused baseline for your marketing strategies.
A plan is important to ensure your time and resources are used as effectively as possible, however don't worry if you don't stick to it all the time. The nature of marketing is often reactive. But if you have set content in place to continually promote your key messaging and services, you're in a good place.
Social media is a simple and effective way of boosting your company's profile. By date-marking and planning ahead for any key events that are relevant to your company or area of expertise, you can stay up-to-date with your industry and also marketing trends.
Make sure to target the demographics that you think will benefit most from your services. Do this with engaging content, whether it be video, graphic or written, and you can expect to see engagement and interest grow on your social channels. We have additional blogs that go into more depth on improving your social media presence and filling your empty social media schedule.
Having the opportunity to chat and share ideas and discuss marketing trends is a fun and enjoyable way of getting your company's name out there while creating a network for yourself within your industry.
The word-of-mouth nature of networking means that there is a ripple effect of the message your putting out there. Attending and engaging with networking events drops the stone in the lake and you can see the ripples, or conversions, start making themselves known.
A scheduling tool means that you can set dates and times in advance for your content to be posted. This frees up your time and means you can prepare a considerable amount of work in advance.
Work smarter, not harder.
Reaching out for advice and expert support is a smart decision. Not only does it ensure that your marketing strategy will hit the ground running, but opens your company up to a wider network of marketing specialists.
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Steve Milne talks about the importance of aligning the efforts of sales and marketing teams.