Define

1. Find Your Space
Identifying the most attractive market space involves exploring opportunities and understanding the competition, and then selecting the distinct space - be it geographical, vertical, or by specialism – that you wish to make your own.

2. Nail Your Niche
Understanding the space starts with establishing a deep understanding of your customer, identifying key personas and their needs and wants. The goal is to know your customers better than they know themselves.

Claim

3. Craft Your Winning Formula
Crafting your offer involves fitting perfectly into your selected market space, highlighting tangible benefits and leveraging emotional drivers to resonate with the audience.

4. Find Your Creative Edge
Injecting creativity into your approach is essential for unlocking unparalleled market advantages. Creating an indistinguishable “X-Factor” for an unbeatable market advantage. Creativity. “The last legal unfair competitive advantage”.

Own

5. Confirm Your Clarity
Maintaining clarity and consistency in your communications is key. Understanding channel selection is paramount, ensuring we leverage the most effective platforms to reach your audience and make sure that you stay front of mind.

6. Retain Your Space
By delivering consistently exceptional messages and insight you retain a special position in the market, setting the standard, everyone else is measured against you. Customer feedback, channel results, and importantly sales figures prove this position.

True validation only emerges when your meticulously crafted message reverberates back from your audience. It is in that playback that you’ll know that you truly own your space.