Right now, creating content should already be in your to-do list to ensure continuous communications with your stakeholders online. Look at publishing blog posts, articles as well as white papers that are educational, enabling them to still continue learning as we all adjust to this new normal. The process of content development process is not quite straightforward – Insights gathering can be through 30-minute phone interviews with your experts, and content can be developed for their approval virtually. Once content has been posted, inform your stakeholders via social media or regular newsletters. The beauty of this is that you can easily manage everything without physically meeting anyone!

In terms of tonality, it helps if you show empathy and be as authentic and organic as you can, showing that you understand what stakeholders are going through and are there to help as much as you can. It is important to stay true to who you are as a brand and constantly learn, adapt and listen.

Finally, prepare relevant media statements in anticipation of any sudden attention to your company. While this may not seem important to many, it helps to always be prepared for times of need. If your company has relevant insights to share with the public, such as efforts to support the industry, put them out. But if you are planning to launch a new product, it might be best to hold off for now.

As the saying goes, tough times don’t last, tough people do.

We encourage all businesses to continue their internal and external communications, to give people a peace of mind and to continue staying relevant in these trying times. Want to find out more about how you can do so? Get in touch with us.