CHINT
1 minute
A global leader invisible in its own region.
When CHINT opened its Asia Pacific regional headquarters in Singapore in 2022, its regional offices had historically operated in isolation with no unified brand presence. A competitor audit revealed the scale of the problem: CHINT's share of voice in APAC stood at just 0.5%.
The objective was clear: establish CHINT as a credible, recognised sustainability leader in APAC, closing the gap on the most entrenched competitors in the sector.
Fifth Ring built quarterly market intelligence reports to track competitor media activity, identify trending topics and map the publications where the APAC smart energy conversation was happening. That intelligence drove a targeted outreach strategy: localised press releases across eight markets, quality media interviews with CNA 93.8, Medcom.id and the Philippine Daily Inquirer, and thought leadership pieces on green hydrogen, EVs and shore power placed in the same publications read by CHINT's target audience.
The campaign was rolled out on mainstream, trade, and social media channels to garner the largest reach possible. For mainstream and trade media outlets, we specifically collaborated with outlets actively publishing news of CHINT’s competitors to reach the same group of audiences.
A fifteen-fold increase in share of voice.
CHINT's share of voice grew from 0.5% to 7.60% over the campaign period. This was consistent, deliberate growth that culminated in something more significant than a number: CHINT began appearing alongside the category's biggest names in market reports and industry surveys.
%20(1).png?width=760&name=Energy%20Insights%20-%20general%20(1200%20x%20500%20px)%20(1).png)
