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How to communicate during a pandemic
As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.
In an emotional cocktail of feeling threatened, uncertain and having a lack of control, people act first and think later. Around the world people have rushed to supermarkets emptying shelves, bulk buying toilet roll, baked beans, pasta and hand soap. At the time of writing the latest government advice is to self-isolate to slow the spread, presenting businesses with an ever-greater challenge to effectively communicate with its stakeholders as they decentralise.
There are two consistent themes in all communications at this time; transparency and compassion.
The most effective communications starts from within. Your employees are your brand ambassadors and so it's important that they are informed and know what’s going on. Communication should help to put their mind at ease; this will make external communications easier.
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