Expro

Challenge

Expro is an international oil and gas service company. Operating in a market that is evolving with an increased focus on the energy transition and sustainability. Expro identified an opportunity to evolve their messaging to reposition the business.

They approached Fifth Ring to support with the activation of their new messaging internally and externally.

Fifth Ring has worked with Expro for over 10 years and managed the original project to integrate multiple companies under the one Expro brand. This latest project took this work to the next level

Future Engineers

Solution

Fifth Ring hosted a series of interviews and workshops with key members of the Expro team to understand the repositioning of the business and develop a new corporate vision.

The process included:

Discovery workshops
Development of the new corporate vision
Creative campaign material and visual identity
Website updates https://www.exprogroup.com/about-us
Launch video https://youtu.be/w5R9AsDKXd4

A comprehensive series of workshops helped us get under the skin of the Expro brand.

Expro are ready for a new era. So we made sure their brand and their messaging to the outside world (and to every single member of the Expro team) reflected that.

It was time to be big. Time to be bold.

So we sharpened our creative minds and set about positioning them in a way that showed Expro is ready to challenge the status quo.

They’re now the Future engineers™, with a whole host of brand collateral and a film that helped establish their brand internally to every Expro staff member and broadcast their bold new messaging to the world.

In the Client's Words:

Fifth Ring understood the importance of evolving the Expro brand messaging to represent the future ambitions of the brand. The internal launch went down incredibly well with the Expro team and the social media engagement following the external launch exceeded our expectations.

Key Information

About Client

Expro is an international oil and gas service company. Operating in a market that is evolving with an increased focus on the energy transition and sustainability.

Company Logo

Our Role:

Brand and Strategy Creative digital

Office Locations:

Aberdeen

Keywords:

The Team Players:

Alan Stobie - Creative Director, Peter Lyall - Group director, strategy, Chloe Hodge - Brand & Strategy Consultant

Let’s go on a journey.

We’re hiring!