Inhance Technologies

The brief

Inhance Technologies was in search of a partner to lead the development and promotion of its story to current and expanding markets, applications and geographies.

Due to its recent international expansion, additional offerings and new markets, Inhance Technologies needed a new perspective on its story that could be told more effectively and consistently worldwide. A big part of that story included better communicating its sustainability mission, of which many existing customers were unaware.

Inhance Technologies envisioned a comprehensive “repositioning” of the company that would encourage new lead generation, notoriety and recognition as a leader in the specialty plastics and chemicals space.

Brand Activation

With the new brand concept enthusiastically approved by Inhance Technologies leadership, it was time for the next phase: brand activation. Fifth Ring began this phase by orchestrating an internal brand launch to present the new messaging to what would become Inhance Technologies’ group of biggest brand ambassadors.

After a successful internal launch, Fifth Ring planned the external brand launch on Earth Day to coincide with Inhance Technologies’ sustainability offering. A new website was developed using the growth-driven design methodology and a complimentary CRM system was deployed to manage customer and prospects data. The existing social media channels were refreshed to build engagement with the target market and a press release and external email campaign were launched.

The new Inhance Technologies brand is visually stunning, more modern and cohesive across all owned channels. The content created appeals to customers throughout Inhance Technologies ’buyer journey. It’s easy and clear to understand who Inhance Technologies is and what they do for new customers. Existing and new customer details are effectively managed through the new CRM system and lead nurture campaign and automation are in place to support lead generation.

Within the first month of launch, results showed:

Results

Key Information

Inhance Technologies is your global partner leading the way through the science of better. For more than 40 years, they have been developing innovative technologies and solutions that enable new levels of product performance, while reducing environmental impact. They work on a global scale, with operations in the Americas, Australia and Europe. Inhance Technologies bring unique functionalities to a variety of plastics and chemicals in order to meet the demands of applications in a wide range of industries, from consumer products to healthcare, industrial applications to agriculture.