-
Let’s go on a journey.
The Role of Marketing Communications Within M&A
- Where we are
- Europe - Aberdeen
- Americas - Houston
- Asia - Singapore
- The fun stuff.
- Five
- Case Studies
- Want to talk to us?
“There are quite a few sceptics about the role of MarComm within an M&A transaction, even to the point of saying that the brand isn’t important,” says Peter. “So, I did a little experiment: In a room of 50-60 people, I asked everybody to put up their hands if they had chosen their wristwatch because of the brand. They all had. Then I asked them if they’d chosen their car because of the brand. They all had. These people were very brand savvy, but couldn’t quite transition this thought, this appeal, this attraction of a brand, from the consumer environment to the B2B environment, which is where they’re living on a day to day basis.”
Listen in as we chat in detail about:
Chloe Hodge shares the real reason you can't keep a Millennial
Steve Milne talks about personalisation during uncertainty
Ian Ord launches the FRuition academy