Let’s go on a journey.
Showing, not just telling.
- Where we are
- Europe - Aberdeen
- Americas - Houston
- Asia - Singapore
- Want to talk to us?
They are a visual way of bringing hope when sadly there doesn’t appear to be much left. And when chats with your neighbours have simply become too risky, they communicate optimism to everyone who sees them, young or old, just by looking at them.
Rainbows have always been powerful visual symbols. The rainbow has been used in paintings to suggest the sublimity of nature or simply express feelings of joy and celebration. They have appeared on flags to represent everything from Basque nationalism to the Cooperative movement. From 1978 onwards they were most widely used to represent the LGBT (Lesbian, Gay, Bisexual, Transgender) movement. The different colour bands associated with recognising and celebrating diversity.
Significantly, rainbows are often seen after a rainstorm when the sun breaks through the clouds. This represents a powerful and important message; good things often follow the darkest storms. And to me, that seems to strike an important chord right now. These hand-made images actually do make a real impact. It’s reminded me just how powerful images and words can be, especially at a time when the ability to just ‘talk’ about things has been so badly compromised.
If your business or enterprise is planning to embark on significant changes (once we return to some form of normality), there’s a lesson here; you can talk about change but if you really want to make it real for people (both the internal and external stakeholders) and make that change tangible, showing that change (perhaps in the form of a new identity with new messaging) is the most powerful tool you will ever have. A visual symbol provides people with something to identify with and rally behind. It’s as simple as that.
When my daughter saw the rainbow images in our village she immediately set to work, creating her own version, which I’ve shown here. Images are powerful things. This current crisis has reminded me that sometimes showing, not just telling, can be more than enough. Stay safe.
Alan Stobie talks about story telling to build brands
Pawel Kuncewicz talks about Insights
Jennifer Maclennan talks about crisis comms