strategy and planning posts

In the integrated world of B2B marketing, content stands as the most powerful tool to attract and engage customers. The goal? Lead generation.

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.

The Middle East is known for its dynamic and diverse markets. One of the most critical factors in ensuring successful market entry is the early and strategic involvement of your marketing team in your expansion plans. Here’s why.

From beating the best footballers in the world to tackling the challenges of modern business and inspiring others, Gary Neville knows what it takes to be successful.

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

We were proud to be able to sponsor an event bringing together top industry stakeholders in the B2B marketing and energy space for a night with Diary of a CEO and Dragon’s Den star, Steven Bartlett.

With several exhibitions over the next three months, how can you ensure your brand resonates beyond the event floor?

Is Account Based Marketing the Right Fit for Your Business? ABM requires more insight and content than traditional marketing and it has historically proven to be far more difficult to implement than a spray and pray approach. However, technological

Great marketing is persuasive. Your success is determined by the amount of revenue you generate from your efforts. In business, the most important metric is measured in dollars.

Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even