The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.
Peter Lyall
The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their
Fifth Ring
Sometimes it feels like marketing strategies are outdated as soon as plans are finalised. Marketers have to not only keep up, but stay one foot ahead to strategise long-term, effective marketing plans.
In order to create the message that reaches the customer, your team needs to have a marketing edge. And that edge is a moving target.
The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things
A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.
Jennifer Maclennan
Five ways to get the best out of your marketing agency
Andrew Bradshaw
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.
In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to
