strategy and planning posts

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.

We know that our clients rely on major events to launch new products, generate new business opportunities and network with suppliers. So what are the options if you experience failure to launch?

Being the only marketing person in your company can be daunting. The sheer amount of marketing strategies and methods that you can use to build your brand, boost awareness of your services and implement campaigns is a lot to juggle by yourself.

When it comes to growing your business, one of the most strategic decisions you’ll make is whether to build your internal marketing team or partner with an external agency.

If you can align both teams behind a single set of goals, stop the wheel-spinning, and all push in the same direction, just imagine what’s possible.

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

The real secrets of why companies with in-house marketing and communications teams partner with agencies Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over. But don’t get too comfortable just yet. It's time to take a

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your