Messaging that matches the impact of your materials.

The chemical industry doesn’t just create essential products. It powers infrastructure, drives innovation, and keeps modern life moving. As the backbone of petrochemical and speciality chemical production, the sector drives chemical processing that fuels countless industries worldwide. From ISO standards to global expectations on safety and sustainability, the pressures are high. At Fifth Ring, we help you turn complexity into clarity. Whether you're launching a new product, managing a crisis, or reaching a more informed buyer, we make sure your communications match the strength of your chemistry.

We understand the pressures and the potential.

From petrochemicals and plastics to coatings, speciality chemicals, performance chemicals, and adhesives, we’ve worked across the entire petrochemical industry. We understand how chemical processing and chemical production shape pricing, positioning, and performance.

In a market where margins are tight and buyers are technical, your product story matters. We help you sharpen that story. We support sales teams, simplify complex value propositions, and build messaging that drives growth in global markets.

Brands like Phillips 66, TPC Group, Ascend Materials, Bostik, Inhance Technologies and Jotun partner with us to make complex stories simple and effective.

Read our case studies

Product positioning that sells, not just explains.

Chemical buyers are increasingly technical, but they’re still human. They need relevance, not just data. We work with clients like Inhance Technologies and Ascend Materials to develop product messaging that captures attention and builds trust, without losing technical integrity. Whether your customers are formulators, engineers or procurement teams, we ensure your products are positioned around the value they create, not just the features they contain.

That difference can be the key to commanding higher margins, increasing market share, or moving into new applications and geographies.

Communications that protects what matters.

In a sector where accidents, environmental incidents, or financial disruptions can dominate the narrative, a strong communications strategy isn’t optional; it’s critical. We help chemical companies prepare for, respond to, and recover from reputational risk. That includes crisis plans, executive comms, media training, and recovery strategies built on tailored SEO strategies.

When financial or operational news takes over the feeds, we help reframe the conversation, restoring balance, building credibility, and paving the way for future investment and growth. Because what your audience sees first shapes how they think and act.

Engaging stakeholders across every touchpoint.

Chemical companies sit at the intersection of science, infrastructure, and society. That means your audiences are wide-ranging: technical buyers, employees, investors, regulators, and even local communities. We help you align your voice across all of them.

That might mean evolving your employer brand to attract top engineers, building community trust near manufacturing sites, strengthening resilience through crisis communications and crisis management, or shaping investor messaging around ESG performance and compliance with ISO 29001. In a world where environmental disasters can quickly dominate the narrative, the channel may change, but the outcome is the same: clarity, consistency, and confidence in your brand.

Own the Space

Messaging that matches the impact of your materials.

We understand the pressures and the potential.

Product positioning that sells, not just explains.

Communications that protects what matters.

Engaging stakeholders across every touchpoint.

Trusted by leaders in the chemical space.

Case studies

Inhance Technologies

Jotun Thermosafe

What’s shaping the future of chemical communications?

If you're ready to communicate with confidence and clarity in one of the world’s most complex industries, let's talk.