PR and Media Relations

PR Can Be Positive. It Can Be Negative. You Get to Decide What It Is.

At Fifth Ring, we understand that PR has two sides. It can elevate your brand when you're aiming high or protect it when the pressure’s on. Whether you’re managing a reputational risk or ready to raise your profile, we help you take control of the story and turn communication into competitive advantage.

We don’t just wait to be briefed. We discover the stories worth telling. We unearth the opportunities others miss. And we build ideas that don’t just chase coverage - they cut through the noise, resonate, and last.

This is PR that leads. That puts your brand at the centre of the conversation. That delivers authenticity and credibility through third-party endorsement and impact no paid campaign can replicate.

From energy and maritime to defence, industrials, and tech, we understand the pace, complexity, and scrutiny of the sectors we work in. Our experience spans crisis comms and creative campaigns alike, because we believe true PR expertise lies in mastering both.

Because in a world full of noise, the businesses that lead are the ones who define their space — and own it.

What it's like to work with us.

For more than 30 years, we’ve been building reputations, shaping brands, and making businesses impossible to ignore.

At the heart of it all is our public relations team — a dynamic group of former journalists, seasoned PR and marketing leaders, and crisis communication specialists. This powerful blend of experience enables us to craft high-impact international campaigns, protect reputations, and truly understand the industries we serve.

We have unrivalled experience in delivering when it matters most across energy and maritime, industrial automation, public safety and defence, and technology and innovation.

But in a crowded market, where many agencies promise the same, what sets us apart is how we work: proactive, strategic, and relentlessly curious. We don’t just respond to news cycles — we shape them. We don’t just secure coverage — we help you define where you can cut through, and then help you own that space.

Whether it’s uncovering your core narrative, drawing on newsroom instincts, conducting competitive benchmarking, or managing high-pressure events, we deliver when the stakes are highest.

And because the world doesn’t stand still, neither do we — continually investing in our skills, expanding our knowledge, and staying ahead of communication trends. That’s alongside the fundamentals that never go out of style: knowing what makes a great story, how media works, and how to build trusted relationships that endure.

Whether you’re launching a new initiative, navigating a crisis, or repositioning your brand for growth, Fifth Ring is ready to help you identify your stories and winning traits, and position you clearly for success. Because your reputation is too important to leave to chance. 

It’s time to define it, protect it — and own it.