B2B PR and Media Relations.

Rings overlay

PR can be positive. It can be negative. You get to decide what it is.

PR has two sides. It can elevate your brand when you are aiming high, or protect it when the pressure is on. Whether you are managing a reputational risk or ready to raise your profile, Fifth Ring helps you take control of the story and turn communication into competitive advantage.

Contact Fifth Ring

PR that leads.

We discover the stories worth telling and build ideas that cut through the noise, resonate and last. This is PR that puts your brand at the centre of the conversation, delivering the authenticity and credibility of third-party endorsement that no paid campaign can replicate.

From energy and maritime to technology, manufacturing, and public safety and defence, we understand the pace, complexity and scrutiny of the sectors we work in.

Our experience spans crisis communications and creative campaigns alike, because true PR expertise lies in mastering both. In a world full of noise, the businesses that lead are the ones who define their space and own it.

Photo showing B2B PR and media coverage for companies expanding into China

A team built on newsroom instincts.

For more than 30 years, Fifth Ring has been building reputations, shaping brands and making businesses impossible to ignore. Our PR team brings together former journalists, seasoned PR and marketing leaders and crisis communications specialists. That blend lets us craft high-impact international campaigns, protect reputations, and understand the industries we serve.

Fifth Ring ranked fifth among global content marketing and thought leadership specialists and twelfth overall in the B2B Marketing Global Agencies Benchmarking Report 2025, and holds a PRCA APAC Gold Award for communications excellence.

Collage showing PR and media coverage for B2B companies in Asia

PR services.

Media Relations.

 We understand how newsrooms operate, what makes a story memorable and how to build relationships that get results, so your story reaches the right people at the right time. 

Media Training.

Tailored, practical sessions that help your spokespeople communicate with clarity, confidence and authority, whether in front of a camera, a microphone or a live audience.

Thought Leadership.

 We position you to lead the conversation, from opinion pieces to keynote speaking opportunities, building lasting authority with the audiences that matter most. 

Emergency Response.

Our 24/7 network of media responders and crisis communications experts helps you plan and prepare, and when the worst happens, we step in to make control, protect your reputation, and ensure your voice leads the conversation. We’re trusted by global businesses to guide them through their most challenging moments.

Internal Communications.

 Your people are your most important audience. We align teams around your external messages with clarity, confidence and consistency across every touchpoint. 

Measurement and Impact.

Reporting that goes beyond vanity metrics to reach, sentiment, message penetration and business outcomes, with insight to inform your next move.

Fifth Ring B2B PR and Media Services - pink Circle

Proven results.

For Alleima, our global media programme delivered 988 earned media placements, number one share of voice in Europe and the US and number two in Asia, alongside a 59% increase in LinkedIn followers. For CHINT, a data-driven PR strategy established the company as a recognised smart energy authority across Asia Pacific. For MRS Training & Rescue, our Gold-winning No Room for Error campaign paired a law-grounded whitepaper with earned coverage in the public safety sector.

Collage showing PR and media coverage for B2B energy companies looking to internationalise
Fifth Ring B2B PR and Media Services - Blue Circle

Does Fifth Ring offer B2B PR and media relations services?

Yes. Fifth Ring is a B2B PR and media relations agency working across energy, maritime, technology, manufacturing, and public safety and defence, with offices in Aberdeen, Houston and Singapore.

What PR services does Fifth Ring provide?

 Media relations, media training, thought leadership, emergency response and crisis communications, internal communications, and measurement and impact reporting. 

Does Fifth Ring handle crisis communications?

Yes. Our team includes crisis communications specialists and a 24/7 network of media responders who help you plan and prepare, and step in during a crisis to protect your reputation and keep your voice leading the conversation.

What industries does Fifth Ring's PR team specialise in?

 Energy and maritime, industrial automation, public safety and defence, and technology and innovation: industries that change the world. Our team includes former journalists who understand the pace and scrutiny of these sectors.

How does Fifth Ring measure PR results?

 We report beyond vanity metrics, on reach, sentiment, message penetration and business outcomes. For Alleima, our media programme delivered 988 earned placements and number one share of voice in Europe and the US.

Can Fifth Ring run international PR campaigns?

Yes. We run coordinated campaigns across markets from our offices in Aberdeen, Houston and Singapore, and through the BBN partnership of more than 1,000 B2B practitioners across 66 offices in 32 countries. Our Alleima programme ran across Europe, the Americas and Asia from a single strategy.

Does Fifth Ring offer media training?

 Yes. We deliver tailored, practical media training to help spokespeople communicate with clarity and confidence on camera, on air and in front of live audiences.

How do we get started?

Contact the team through our contact page. Every engagement begins with a diagnosis of where your biggest opportunity sits: visibility, clarity, focus, connection or engagement.

Let's talk.

Whether you are launching a new initiative, navigating a crisis or repositioning your brand for growth, Fifth Ring helps you identify your stories, position you clearly, and own your space. Your reputation is too important to leave to chance. It is time to define it, protect it, and own it.