international marketing posts

In highly volatile markets, the temptation to pivot, pause, or abandon the plan can be overwhelming for many brands. Whether it's a new disruptor shaking up your space, a global crisis derailing supply chains, or economic uncertainty impacting

In recent weeks, economic uncertainty has rippled across the world, with decision-making looking more like a rollercoaster than a roadmap. Surprise tariffs, shifting trade deals, and unpredictable policy moves have left the global economy anything

Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs

The Middle East is known for its dynamic and diverse markets. One of the most critical factors in ensuring successful market entry is the early and strategic involvement of your marketing team in your expansion plans. Here’s why.

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

Exports play a massive part in the business of many energy companies in the UK. You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure.

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

When working in an incrementally changing business this is also a great approach. Add to your offering piece by piece as you add new strings to the bow, expand the coverage of your reputation bit by bit. Never risk over-promising or

The real secrets of why companies with in-house marketing and communications teams partner with agencies Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand

David Rennie, head of oil and gas at Scottish Enterprise, sat down with Andrew Bradshaw to discuss the UK's export challenges.