Andrew Bradshaw
BBN, the Business Branding Network, delivers international marketing communications, from integrated marketing strategies to great creative campaigns. With twenty independent marketing agencies worldwide, we have the right people in the right places
Fifth Ring
. Adapting to life in a new country brings challenges but it also opens up a hugely rewarding wealth of knowledge that only living amongst multicultural neighbours can provide.
You will hear elsewhere in this publication from Fifth Ring BBN’s Clif Collier on the company’s strategic commitment to think and act globally. The more churlish reader – particularly if they were a football (soccer for our USA readers) fan – may
I recently saw a Dutch advert. It was a big poster of a very cute little girl with a caption saying ‘Mummy, that one, that one, that one!’ At least that was the English translation. In Dutch it was spelt ‘Mama, die, die, die!’ This somewhat