own the space posts

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Why you should enter more business awards

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies.

Michael Madden

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4 Tips to Give You a Marketing Edge

In order to create the message that reaches the customer, your team needs to have a marketing edge. And that edge is a moving target.

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15 marketing tips you should embrace in 2018

The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things

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Stakeholders around a table

How a marketing agency functions like the oil and gas industry

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume

Haley Martin

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5 ways to identify your perfect customer

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.

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What is a challenger brand?

You are the target; you are the prey. Your world is about to be turned upside down.

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Want to be a challenger?

It’s all very well understanding the principles of being a Challenger brand, and even how to get into the ‘Challenger mentality’, but when it comes down to it, what can you do to challenge your marketplace, segment, and most importantly, your

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Challenging the heavyweights

The smaller companies that punch above their weight category have always shared a way of thinking that keeps them competitive, even though their rivals may appear to outclass them on paper. Looking at the Challenger brands that have impressed him

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Thinking big

In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to

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A beautiful constraint

Businesses face an ever-increasing array of constraints. Whether it is the constraints of our available resources, capabilities, time, or everyone’s favourite – budgets. Regardless of one’s size or position in the market, constraints are something

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