Building an employer brand. The energy industry is reaching crisis point as the skills shortage continues to drive salaries ever higher. The result is spiralling operating costs and enforced delays to projects.
Fifth Ring
Warp with me and we shall break the b2beast down to its constituent enormousnesses.
I recently changed brands of washing-up liquid (dishwashing liquid for our American English subscribers). My decision-making process was deeply thought out.
B2B’s ‘overnight’ success story Many of you will be conversant with Dr Jagdish Sheth’s ‘An Integrative Model of Industrial Buying Behaviour’ (published in the Journal of Marketing October 1973). No? Perhaps not entirely surprising, in that the
Once objectives and strategy are agreed and the creative ideas are flowing, those responsible for its delivery should be engaged in the process to make the strategic thinking visible. The most creative of ideas can fall by the wayside if the
Whenever you see or hear the word strategy, an adjective or qualifier is often attached. There’s corporate strategy, marketing strategy, communications strategy and PR strategy. Occasionally strategy is relegated to role of adjective itself.
Peter Lyall
Creating and sustaining a performance culture throughout a company is something many senior executives want and need, but find almost impossible to achieve. So how do you make it happen?
The capacity to create and understand ideas is a defining feature of human beings and the world we live in today is a result of those ideas. Thinking is just as much an organ of perception as our eyes and ears. Just as the eye perceives colour and
