own the space posts

Create a hire purpose

Building an employer brand. The energy industry is reaching crisis point as the skills shortage continues to drive salaries ever higher. The result is spiralling operating costs and enforced delays to projects.

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The big long idea

Warp with me and we shall break the b2beast down to its constituent enormousnesses.

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More at stake in B2B

I recently changed brands of washing-up liquid (dishwashing liquid for our American English subscribers). My decision-making process was deeply thought out.

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Blog_Three_B2B_myths_dispelled

Three B2B myths dispelled

B2B’s ‘overnight’ success story Many of you will be conversant with Dr Jagdish Sheth’s ‘An Integrative Model of Industrial Buying Behaviour’ (published in the Journal of Marketing October 1973). No? Perhaps not entirely surprising, in that the

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Execution

Once objectives and strategy are agreed and the creative ideas are flowing, those responsible for its delivery should be engaged in the process to make the strategic thinking visible. The most creative of ideas can fall by the wayside if the

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Strategy

Whenever you see or hear the word strategy, an adjective or qualifier is often attached. There’s corporate strategy, marketing strategy, communications strategy and PR strategy. Occasionally strategy is relegated to role of adjective itself.

Peter Lyall

Objectives

Creating and sustaining a performance culture throughout a company is something many senior executives want and need, but find almost impossible to achieve. So how do you make it happen?

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Ideas

The capacity to create and understand ideas is a defining feature of human beings and the world we live in today is a result of those ideas. Thinking is just as much an organ of perception as our eyes and ears. Just as the eye perceives colour and

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