Five

Are you sacrificing authentic storytelling at the altar of keyword density? It’s time to implement an SEO strategy that works for machines and humans. 

Crisis comms isn’t theoretical. It’s messy, emotional, high-stakes - and often playing out in real time. Here are the five things every communicator can take into a crisis.

Reputation isn’t just what people say about you; it’s what shapes whether they choose to work with you, buy from you, invest in you—or walk away. 

Google isn't the only game in town anymore.

One world-record-breaking cyclist? Check. Highland League and Aberdeenshire FA clubs on board? Check. Three driven north-east businessmen with a shared mission? Absolutely. A cause with the power to save lives? Without a doubt.

Systems, spreadsheets and a sprinkle of self-awareness – in this blog, Fifth Ring’s Group Systems Manager Andy Wainwright shares how he’s learned to ‘own his space’ at work by applying the same principles we use with our clients, with a few laughs along the way.

“We started on a kitchen table. Now we’ve got a team spread across three continents. It’s been quite the ride.”

I don’t go to my favourite coffee shop because of the coffee, although the coffee is great. I go because the staff don’t ask me 1,000 questions, the atmosphere is relaxed, and there is usually space to relax for 10 mins out without having to perch

Something strange is starting to emerge in the UK. After years of being poles apart, tensions between the renewable and fossil fuel sectors might be thawing.

As geopolitical forces and tariff shifts shake the oil market, energy companies must rely on more than operational strength. In today’s climate, strategic communication is a core survival skill.