Five

In the integrated world of B2B marketing, content stands as the most powerful tool to attract and engage customers. The goal? Lead generation.

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.

The Middle East is known for its dynamic and diverse markets. One of the most critical factors in ensuring successful market entry is the early and strategic involvement of your marketing team in your expansion plans. Here’s why.

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

Lauryn Forsyth is a fourth year International Business Student at the University of Strathclyde. Here, she gives her advice on how working as a marketing intern at Fifth Ring for the summer has helped her to refine her career space.

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

What the hell have I done?

I’ve noticed something over the last few years.