Asia Pacific Maritime 2026

Maritime | Fifth Ring Asia

1 minute

569 pieces of coverage.
600.9M reach.

How Fifth Ring's earned-media programme made Asia Pacific Maritime the credible source for the world's maritime and energy press, and held that position through a live geopolitical crisis.

569

+31% vs 2024 pieces of media coverage.

600.9m

+12% vs 2024 total audience reach.

150

up from ~70 in 2024 target media engagements.

Own the year's news cycle, not just the event week.

Asia Pacific Maritime is Asia's premier biennial maritime exhibition, held at Marina Bay Sands. For its 2026 edition, organiser RX Singapore appointed Fifth Ring's Singapore office to lead the PR programme for a second time, with a brief more ambitious than before: an expanded release schedule, a heavier interview programme and a new whitepaper for APM's Electric & Hybrid Power segment.

Then, mid-event, the Strait of Hormuz disruption broke and dominated shipping headlines. Newsrooms shifted focus and some spokespeople withdrew, forcing the team to balance reactive crisis commentary against sustained outreach without letting APM lose its place in the story.

Turn convening power into share of voice.

APM's most powerful PR asset isn't the event itself. It's the calibre of the speakers and exhibitors it convenes. Editors covering decarbonisation, future fuels and supply-chain resilience are always hunting for credible, named voices, and APM 2026 had them in abundance.

Fifth Ring built a speaker-led earned-media programme around four staged press releases, a story bank of pre-pitched angles, and the whitepaper "Changing course: Powering the future of vessel operations". This is Artful Brand Positioning in action, keeping APM visible across a six-month window and owning its space through repetition without drift.

A record beaten on every measure.

APM 2026 topped the 2024 benchmark on coverage, reach, engagements and on-site attendance. Tier-one names put APM's speakers at the centre of the global conversation on decarbonisation and future fuels, even as a live crisis disrupted the news agenda mid-event. The relationships built during the campaign outlasted it, with news desks still calling the team for maritime experts after the event closed.

Tier-one placements included: Bloomberg, BBC News, Reuters, Lloyd's List, S&P Global, TradeWinds, CNA, The Business Times, Lianhe Zaobao and Argus Media.

Ready to own your space in maritime?

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