Reputation. The core of the PEAR. How you respond to an issue relating to People, the Environment and the Asset all has a long-standing impact on your Reputation, internally and externally.
Andy Groundwater
So far in this series we have looked at the importance of looking after People and Environment in a time of crisis, so the attention now turns to the third word of the PEAR acronym: Asset.
Environment. It is – dare I say – the hot topic across the news, and one that many feel extremely passionate about.
The world of communications is more diverse and difficult to navigate than ever.
You’ll see – and hear – the same thing from many businesses: “They’re our most important asset.” We see it when we are speaking to clients. “Oh, that’s definitely what sets us apart from our competitors.” That’s right, it’s people.
Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.
Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.
Jennifer Maclennan
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips
Andrew Bradshaw
A recent report published by The Energy Leadership Platform revealed how PR skills valued by the CIPR and more than 150 energy industry professionals differed.
Amy Guyan
Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.
