Crisis comms isn’t theoretical. It’s messy, emotional, high-stakes - and often playing out in real time. Here are the five things every communicator can take into a crisis.
Ashleigh Barbour
Reputation isn’t just what people say about you; it’s what shapes whether they choose to work with you, buy from you, invest in you—or walk away.
Jennifer Maclennan
Reputation. The core of the PEAR. How you respond to an issue relating to People, the Environment and the Asset all has a long-standing impact on your Reputation, internally and externally.
Andy Groundwater
So far in this series we have looked at the importance of looking after People and Environment in a time of crisis, so the attention now turns to the third word of the PEAR acronym: Asset.
Environment. It is – dare I say – the hot topic across the news, and one that many feel extremely passionate about.
The world of communications is more diverse and difficult to navigate than ever.
You’ll see – and hear – the same thing from many businesses: “They’re our most important asset.” We see it when we are speaking to clients. “Oh, that’s definitely what sets us apart from our competitors.” That’s right, it’s people.
Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.
Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips
Andrew Bradshaw
