pr and media posts

HERO IMAGE - crisis comms and the police

Crisis Comms lessons I learned working for the police 

Crisis comms isn’t theoretical. It’s messy, emotional, high-stakes - and often playing out in real time. Here are the five things every communicator can take into a crisis.

Ashleigh Barbour

BLOG Hero - 6 steps to crisis comms

The value of a company’s reputation

Reputation isn’t just what people say about you; it’s what shapes whether they choose to work with you, buy from you, invest in you—or walk away. 

Jennifer Maclennan

BLOG Hero - crisis communications PEAR

PEAR: Reputation runs through the core of your pear

Reputation. The core of the PEAR. How you respond to an issue relating to People, the Environment and the Asset all has a long-standing impact on your Reputation, internally and externally.

Andy Groundwater

BLOG Hero - crisis communications PEAR

PEAR: Protecting every asset in responding to an incident

So far in this series we have looked at the importance of looking after People and Environment in a time of crisis, so the attention now turns to the third word of the PEAR acronym: Asset.

Andy Groundwater

BLOG Hero - crisis communications PEAR

A safe learning environment can ease the pain when an incident happens

Environment. It is – dare I say – the hot topic across the news, and one that many feel extremely passionate about.

Andy Groundwater

BLOG Hero - crisis communications PEAR

Paring back the response to a crisis

The world of communications is more diverse and difficult to navigate than ever.

Andy Groundwater

BLOG Hero - crisis communications PEAR

PEAR: Putting people front and centre of incident management

You’ll see – and hear – the same thing from many businesses: “They’re our most important asset.” We see it when we are speaking to clients. “Oh, that’s definitely what sets us apart from our competitors.” That’s right, it’s people.

Andy Groundwater

a rusted crown on a red velvet pillow

What businesses can learn from the Princess and the photo

Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.

Andy Groundwater

BLOG Hero - 6 steps to crisis comms

6 steps to crisis comms

Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.

Jennifer Maclennan

marketing_budget_blog

How to spend your PR budget wisely

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips

Andrew Bradshaw