This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace
Fifth Ring
Exhibitions are a great opportunity to meet current and potential customers, journalists all in one place. However, it’s not enough to hope people will stop by your stand.
Diana Bengea
It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Not even a centimetre of coverage. Here are six reasons why your release might not get picked up.
Andy Groundwater
Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell? Here are our top tips to arrange media meets at your trade show booth.
Debbie Ho
Every organisation is vulnerable to crises. The days of playing ostrich—burying your head in the sand and hoping the problem goes away– are gone.
Jennifer Maclennan
When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.
In this increasingly connected digital age, social media activity has become an integral part of the communications toolkit. The increasing popularity of ‘new’ media channels around the globe has created a hunger among clients, keen for a share of
You will hear elsewhere in this publication from Fifth Ring BBN’s Clif Collier on the company’s strategic commitment to think and act globally. The more churlish reader – particularly if they were a football (soccer for our USA readers) fan – may
