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industry leaders posts

Insights that help ambitious brands own their space.

From strategy to storytelling, our blogs explore what it takes to grow in complex global markets. Read the latest thinking — and get our next one straight to your inbox.

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Energy

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Industry Leaders

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The new business gatekeeper that can’t be taken out for lunch.

Jennifer Maclennan

Artful Brand Positioning

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Energy

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Brand strategy in volatile markets: players ‘try anything’; winners hold strong.

Dr Chloe Kinnaird

Technology

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Industry Leaders

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In fabless, make brand positioning as important as chip design.

Victoria Lu

Energy

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Maritime

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Trump, tariffs, and trade: the three T’s shaking global markets.

Ashleigh Barbour

Energy

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Maritime

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Good communication will drive your decarbonisation journey

Andrew Bradshaw

Energy

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Maritime

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How are you talking about ESG?

Andrew Bradshaw

Energy

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Industry Leaders

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How can oil and gas companies talk about sustainability?

Andrew Bradshaw

Energy

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Industry Leaders

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Better communication is critical to the North Sea’s future

Andrew Bradshaw

Energy

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Maritime

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Sustainability demands action from your company. Here's our guide.

Andrew Bradshaw

Energy

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Industry Leaders

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From E&P to ESG – how to reposition an oil and gas company

Andrew Bradshaw