industry leaders posts

BLOG Hero - Brand Strategy in Volatile Markets- Players ‘Try Anything’; Winners Hold Strong.

Brand Strategy in Volatile Markets: Players ‘Try Anything’; Winners Hold Strong.

In highly volatile markets, the temptation to pivot, pause, or abandon the plan can be overwhelming for many brands. Whether it's a new disruptor shaking up your space, a global crisis derailing supply chains, or economic uncertainty impacting

Dr Chloe Kinnaird

BLOG HERO - In fabless, make brand positioning as important as chip design.

In fabless, make brand positioning as important as chip design.

In the fabless sector, innovation is critical. For many companies, innovation means a complete focus on chip design. However, designing an innovative go-to-market proposition that positions your business above the rest is just as critical to your success.

Victoria Lu

HERO IMAGE - Trump, Tariff and Trade -1

Trump, tariffs, and trade: the three T’s shaking global markets.

In recent weeks, economic uncertainty has rippled across the world, with decision-making looking more like a rollercoaster than a roadmap. Surprise tariffs, shifting trade deals, and unpredictable policy moves have left the global economy anything

Ashleigh Barbour

Blog_Good_communication_will_drive_your_decarbonisation_journey

Good communication will drive your decarbonisation journey

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Andrew Bradshaw

BLOG Hero - how are you talking about ESG

How are you talking about ESG?

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.

Andrew Bradshaw

Blog_How_can_oil_and_gas_companies_talk_about_sustainability

How can oil and gas companies talk about sustainability?

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

Andrew Bradshaw

Energy Insights - general (1200 x 500 px) (1)

Better communication is critical to the North Sea’s future

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

Andrew Bradshaw

BLOG Hero - sustainability demands action

Sustainability demands action from your company. Here's our guide.

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

Andrew Bradshaw

Blog_from_E&P_to_ESG

From E&P to ESG – how to reposition an oil and gas company

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in

Andrew Bradshaw

Blog_Avoid_the_engineering_trap_when_repositioning_your_business

Avoid the engineering trap when repositioning your business

When working in an incrementally changing business this is also a great approach. Add to your offering piece by piece as you add new strings to the bow, expand the coverage of your reputation bit by bit. Never risk over-promising or

Andrew Bradshaw