Never underestimate the power of words. Ever. Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.
Alan Stobie
In order to create the message that reaches the customer, your team needs to have a marketing edge. And that edge is a moving target.
Fifth Ring
Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.
Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.
I turned on the TV this morning. Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
Warp with me and we shall break the b2beast down to its constituent enormousnesses.
The capacity to create and understand ideas is a defining feature of human beings and the world we live in today is a result of those ideas. Thinking is just as much an organ of perception as our eyes and ears. Just as the eye perceives colour and
