Envana

Energy | Growth Driven Marketing | Fifth Ring Americas

1 minute

The compliance challenge.

Envana, a SaaS platform helping oil and gas companies manage emissions, faced a dual challenge: navigating a complex regulatory landscape (like OGMP 2.0) and generating high-quality leads. Their sales team lacked a reliable pipeline, and marketing efforts weren’t delivering measurable results or connecting to revenue.

Turning insight into action with growth driven marketing.

To solve this, Envana partnered with us to roll out a growth-driven marketing (GDM) campaign rooted in technical authority and commercial focus. At the heart of the campaign was a high-impact whitepaper published via Endeavor Media, backed by LinkedIn ads and nurturing emails. Integration with HubSpot enabled real-time lead tracking and campaign attribution.

We delivered:

Insight-led content addressing emissions compliance pain points
Precision-targeted digital campaigns across LinkedIn and trade media
HubSpot integration for campaign performance, attribution, and predictive revenue modelling

364

qualified leads

117

MQLs received in just 2 monrhs

17

leads from Envana's priority target companies

From clicks to conversions.

The campaign delivered 364 qualified leads, including 117 marketing-qualified leads (MQLs) captured within just two months. Many of these came from high-value drilling contractors and consultants, precisely the audience Envana needed to reach. The data-driven approach enabled predictive revenue modelling for the first time, giving Envana’s leadership greater visibility into future commercial outcomes.

The bigger impact: marketing and sales, finally in sync.

Perhaps most importantly, the quality of leads and clarity of tracking brought sales and marketing into closer alignment, creating a more efficient and effective route from initial engagement to revenue. This transformed Envana’s marketing from ad hoc to high-performing. With data-backed results and stronger team alignment, Envana now has a scalable, strategic model for engaging prospects and converting them into revenue — all while reinforcing their position as a trusted voice in emissions management.

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