Kelvin TOP-SET
1 minute
Reconnecting with the right audience.
Kelvin TOP-SET is a global leader in incident investigation, with a proven methodology used across more than 50 countries. But in Southeast Texas—a core region for the oil and gas industry—their visibility was slipping. Key contacts were retiring, and the rise of training aggregators made it harder to connect directly with decision-makers.
They needed a way to reassert their brand authority and engage a new generation of stakeholders in a fast-changing market.
Highlight the dangers.
Fifth Ring developed “Highlight the Dangers”, a bold, insight-led campaign designed to cut through the noise and put Kelvin TOP-SET back in front of the right people.
We combined:
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Precision LinkedIn targeting focused on senior safety and operations leaders.
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Striking black-and-white visuals with signature yellow accents to capture attention and reinforce brand identity.
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Gated content offering exclusive insights into Kelvin TOP-SET’s methodology, designed to build trust and capture high-quality leads.
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Agile campaign management with weekly optimisation, ensuring continuous improvement and responsiveness to real-time engagement data.
This multi-touch strategy not only increased visibility, but also sparked meaningful engagement with the decision-makers who matter most in the energy sector.
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