Kelvin TOP-SET
1 minute
Reconnecting with the right audience.
Kelvin TOPSET's incident investigation methodology was already recognised as the most comprehensive approach in the industry — used across 50+ countries in nearly every sector. But in Southeast Texas, a critical growth region for the oil and gas industry, visibility was slipping. Long-time contacts were retiring, and training aggregators were disrupting direct relationships with decision-makers. The brand needed to re-establish itself with a new generation of senior stakeholders before the gap widened further.
Highlight the dangers.
Fifth Ring developed “Highlight the Dangers”, a bold, insight-led campaign designed to cut through the noise and put Kelvin TOP-SET back in front of the right people.
We combined:
-
Precision LinkedIn targeting focused on senior safety and operations leaders.
-
Striking black-and-white visuals with signature yellow accents to capture attention and reinforce brand identity.
-
Gated content offering exclusive insights into Kelvin TOP-SET’s methodology, designed to build trust and capture high-quality leads.
-
Agile campaign management with weekly optimisation, ensuring continuous improvement and responsiveness to real-time engagement data.
This multi-touch strategy not only increased visibility, but also sparked meaningful engagement with the decision-makers who matter most in the energy sector.
Ready to own your space?
