Busways B'EV terminal charging hub launch
2 minutes
Open a facility. Shift a reputation.
For nearly two decades, Busways had been known for one thing: primary electrical power distribution, busduct systems and switchgear. Solid, technical, respected. The B’EV Terminal Charging Hub in 27 Senoko was its move into a different arena entirely, ultra-fast EV charging infrastructure backed by solar, wind and battery energy storage system.
Frame it as a national milestone, not a product launch.
The strategic call was decisive: position the hub inside Singapore’s electrification roadmap rather than as one company’s new facility. Tied to the Singapore Green Plan 2030, the launch became a national sustainability story. That gave the Member of Parliament’s office a real reason to attend and set the editorial tone for the coverage that followed.
Every choice then served the story. The programme paired high-ceremony moments with a hands-on demonstration, inviting the minister to initiate the first change on an EV bus, and Fifth Ring targeted mainstream and trade media in parallel, leading the release with its Singapore-first significance. A live interview on MONEY FM 89.3, secured beyond the brief, carried the story past launch day.
Government-level validation, at exactly the right moment.
The coverage reinforced Busways’ standing as a key enabler of high-capacity EV charging infrastructure in Singapore, reaching policymakers, industry stakeholders and the wider business community at a point when national policy was actively backing the sector.
The MONEY FM 89.3 interview, broadcast two days after the launch, gave CEO Martin Toh an unscripted platform to set out Busways’ role in sustainable mobility, then travelled further as the station republished it across its digital and podcast channels. For a company moving from M&E engineering into EV infrastructure, the launch marked a genuine commercial milestone, with a minister’s presence signalling that Busways now belonged in that national conversation.
