Fifth Ring wins two Silvers and a Bronze at The Drum B2B Awards 2026
Fifth Ring has won three awards at The Drum B2B Awards 2026: Silver for Effectiveness: Growth, Silver for Effectiveness: Use of Research and Insights with Score, and Bronze for Go to Market: Brand to Demand Integration with Covenir. All three of the agency’s entries were recognised.
The awards were presented at B2B World Fest in Miami on 9 and 10 November, where Daryl Johnson, Regional Director, Americas, and Sally Lechin, BD Manager for Fifth Ring Americas collected them on the agency’s behalf. Fifth Ring has offices in Aberdeen, Houston and Singapore, and works with B2B companies across energy, maritime, technology, semiconductors and manufacturing.
The three winning entries share a common thread. Each applies Own the Space, the framework Fifth Ring uses to help businesses define, claim and own their market space, and each puts it to work in a very different market.
The Silver for Growth recognises Fifth Ring applying that framework to its own business. The agency defined its own niche, built a dedicated inbound engine and launched Predictive Revenue, its service connecting marketing to pipeline and revenue. Inbound revenue grew 881% over two years and revenue per head rose 28%. That momentum has carried into this year, with inbound deals up 103% and their value up 111% year to date, from better-qualified opportunities.
Score, a global valve services and emissions management specialist, won Silver for Use of Research and Insights. Fifth Ring’s discovery work found that energy operators see fugitive emissions as a question of operational reliability, and the Now You Know campaign built on that insight delivered 1.02 million impressions, a click-through rate 36% above benchmark and 133 sales-accepted leads.
Covenir, a US insurance BPO, won Bronze for Brand to Demand Integration. Its WOW Your Policyholders campaign began as a demand brief and grew into the brand platform for the whole business, lifting marketing-qualified leads by 725%. The same campaign is in contention in five categories at the HBMA Lantern Awards of Texas, with results announced in Houston on 19 November.
The Drum results cap a year of independent recognition for the agency. Fifth Ring was named a finalist for Diversification at the EIC World Energy Supply Chain Awards 2026, judged by the energy industry it serves, and is ranked seventh among Global Brand Specialists in B2B Marketing’s 2026 Global B2B Marketing Agencies Benchmarking Report. It is also shortlisted in three categories at this month’s B2B Marketing Awards, including Global Agency of the Year.
Jennifer Maclennan, Group Managing Director at Fifth Ring, said: "Winning these awards is a huge honour. We hold ourselves accountable for outcomes, because that is what our clients are buying: evidence they can make decisions on. Every client we work with is making hard calls about where to invest, which markets to enter and what to stop. Our job is to give them the evidence to make those calls, and to stand behind what follows. Seeing that recognised for Score, for Covenir and for our own business in the same year tells us Own the Space holds in very different markets.
“My thanks to Score and Covenir for trusting us with work that matters to their business, and to our teams on both sides of the Atlantic who made it happen.”
The B2B Marketing Awards 2026 winners will be announced at Old Billingsgate, London, on 25 November 2026.