Fifth Ring announced as a finalist at The Drum Awards Festival 2025
16th October 2025
1 minute
Fifth Ring has been shortlisted in the B2B category (ROI/Growth) at The Drum Awards Festival 2025 for its campaign with MRS Training & Rescue, titled No Room for Error.
The category rewards B2B campaigns that have delivered significant return on investment (ROI) or driven measurable business growth. Fifth Ring’s entry showcased the agency’s bold, results-driven campaign that combined exceptional creativity with measurable business growth.
No Room for Error was developed to highlight the life-saving importance of confined space safety training. Despite strict regulations, 15 lives are lost each year in the UK due to inadequate training and risk mitigation. The campaign addressed this issue head-on with a powerful, multi-channel approach anchored by a cinematic hero video, authoritative white paper, LinkedIn campaigns, and a dedicated landing page.
Targeting professionals in industries such as oil and gas, construction, and utilities, the campaign combined strong creative execution with data-led targeting to drive meaningful engagement and awareness. The results included over 107,000 video views, 511,000 impressions, 25,000 clicks, and 55 high-quality leads. Most notably, MRS Training & Rescue experienced 75 to 100 percent month-on-month revenue growth compared to the previous year, requiring additional recruitment to meet increased demand.
Alan Stobie, Creative Director at Fifth Ring, said: “No Room for Error shows what can be achieved when strong creative and clear purpose come together. This campaign did more than elevate MRS Training and Rescue’s brand and generate leads - it delivered outstanding ROI while reinforcing the company’s core mission - saving lives. Through our integrated approach, Fifth Ring helped MRS truly own the space in confined space safety - positioning the brand as a trusted leader.”
Winners of The Drum Awards Festival 2025 will be announced on Wednesday 19 November at The Drum Labs in London.
Read the full case study of this shortlisted entry here.
