predictive revenue posts

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to

Private Equity boards are comprised of individuals with a significant amount of wealth at risk, so naturally, their primary concern is the growth trajectory of the company in which they invested. Beyond that, by the time you are presenting to your

Over 21,000 marketing and sales pros. From 104 countries. In Boston. With Michelle Obama. What are we talking about? INBOUND 2017. We share our top insights and most actionable tips from across the conference.

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

Christine McGee Sales and Marketing Director, Clean Harbors, USA on why we need both. You can do sales or you can do marketing. But you can’t do both.

Teams come together when they are playing to the same objective. Luckily, all of those involved in business development are playing to the same goal. Aren’t they?

Why is marketing automation relevant?

Well-defined messaging to your customers has always been vital to brand success. But could we do more? The answer could lie a little closer to home.

The history of B2B marketing is a murky one, with few clear dates or milestones to track its development. By enabling highly targeted communications for the first time, it was the data revolution from the ’60s to the ’80s that really created B2B as