energy posts

Something strange is starting to emerge in the UK. After years of being poles apart, tensions between the renewable and fossil fuel sectors might be thawing.

As geopolitical forces and tariff shifts shake the oil market, energy companies must rely on more than operational strength. In today’s climate, strategic communication is a core survival skill.

In highly volatile markets, the temptation to pivot, pause, or abandon the plan can be overwhelming for many brands. Whether it's a new disruptor shaking up your space, a global crisis derailing supply chains, or economic uncertainty impacting

In recent weeks, economic uncertainty has rippled across the world, with decision-making looking more like a rollercoaster than a roadmap. Surprise tariffs, shifting trade deals, and unpredictable policy moves have left the global economy anything

In today’s dynamic and rapidly evolving energy sector, brands face increasing pressure to align their Vision, Culture, and Image (VCI) to ensure long-term resilience and relevance.

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.