Reputation isn’t just what people say about you; it’s what shapes whether they choose to work with you, buy from you, invest in you—or walk away.
Jennifer Maclennan
Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.
Every organisation is vulnerable to crises. The days of playing ostrich—burying your head in the sand and hoping the problem goes away– are gone.
A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
