Reputation is everything.
Your competitors are everywhere. Open your newspaper or check out your Twitter feed and there’s a story about them. They’re the guest speakers at events you attend. They win awards but you don’t enter. Influential people listen to them but don’t recognise you. They’re punching above their weight and you’re the world’s best kept secret. They’re using PR.
Public relations is about earning and maintaining goodwill, understanding, influence and a positive reputation with those most important to you through a suite of tactics, all working together under a sound plan. Those tactics might include appropriate media interviews; tweets, vlogs and blogs; press releases, articles and white papers, speaking opportunities; networking events; award submissions and presentation support.
Whatever the brief, our PR people craft campaigns to improve global reputations and build our clients' image. Just as your image is earned, it has to be maintained. Sometimes events can threaten your reputation, so having an experienced emergency response and crisis management team on your side is crucial. So you'll be pleased to know that maintaining reputations is as important to us as earning them in the first place.