artful brand positioning posts

Insights that help ambitious brands own their space.

From strategy to storytelling, our blogs explore what it takes to grow in complex global markets. Read the latest thinking — and get our next one straight to your inbox.

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FIVE Mag

Artful Brand Positioning

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Energy

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The export paradox: why the energy supply chain keeps getting richer without going anywhere new.

Fifth Ring

Artful Brand Positioning

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Own the Space

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Your business has changed. The market's view of it hasn't.

Jennifer Maclennan

Artful Brand Positioning

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Energy

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You Didn't Just Buy a Business. You Also Bought a Change Problem.

Steve Milne

Artful Brand Positioning

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Energy

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From complexity to clarity: the return of the monolithic brand.

Dr Chloe Kinnaird

Artful Brand Positioning

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Own the Space

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AI will not save your brand strategy.

Dr Chloe Kinnaird

Artful Brand Positioning

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Employer Brand

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If Your culture cannot deliver the promise, what is your brand really worth?

Dr Chloe Kinnaird

Artful Brand Positioning

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Creative

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Your Logo Isn’t your brand. And treating it like one is holding your business back.

Dr Chloe Kinnaird

Artful Brand Positioning

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Own the Space

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Most B2B brands don’t have a positioning problem. They have a definition problem.

Dr Chloe Kinnaird

Artful Brand Positioning

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Employer Brand

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If you're facing these challenges, your employer brand is the problem.

Sarah Gray

Artful Brand Positioning

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Creative

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Is Pantone Still Speaking Our Language?

Owen Davies