Fifth Ring, the international multi-award winning B2B marketing specialist, is proud to announce it has achieved success at the 2025 AMA Houston Crystal Awards, a premier showcase of marketing excellence judged by industry peers and experts. The agency secured wins across two highly competitive categories, celebrating breakthrough campaigns that delivered meaningful results for both Fifth Ring’s clients and the agency.
Hosted annually by the American Marketing Association’s Houston Chapter, the Crystal Awards recognise marketing that achieves real business impact. Entries are scored for their strategy, execution, and measurable outcomes. The theme of this year’s leading industry Crystal Awards was focussed on awarding the powerful ripple of impact generated by Houston’s marketing community.
With offices in Houston and Singapore, and headquarters in the UK, Fifth Ring was shortlisted in seven categories, with overall winners announced at the ceremony held at 713 Music Hall in Houston, America, last night (15 May).
Fifth Ring’s award-winning entries spanned a range of industries and disciplines, from brand transformation to an impactful whitepaper creation. This year’s wins reflect the agency’s cross-sector creativity and client-first thinking.
The winning campaigns included the trophy to award Fifth Ring for its own branding project. Within the category Branding > Rebranding: corporate or organisation rebrand, Fifth Ring scooped the award after launching a standout brand campaign for the agency, entitled Own the Space. Last year, Fifth Ring recognised the time had come for a brand repositioning, one that would raise its ambition, unify the agency’s voice, and align with clients. The result was a rebrand to Own the Space: a bold new proposition that connected everything, from brand to demand, under a single, strategic outcome.
Own the Space represented not just a new brand identity, but a new business mindset - one that reflected Fifth Ring’s belief that marketing should define, command, and ultimately own the spaces that matter most to the agency’s clients. Visually, the messaging was reinforced through bold, spacious, and deliberate creative content. This alignment of message and visual identity was further amplified through Fifth Ring’s newly reworked website.
The second award was presented in recognition of a powerful whitepaper created by Fifth Ring for their client, Envana. The award for Communications and PR > Case Studies > Whitepaper, is presented to a company which can demonstrate it produced a high-quality, informative piece of content which generated proven leads for the client.
In early 2024, Envana was facing a critical marketing and sales gap, and the company was struggling to convert interest into qualified leads, especially from the drilling sector. The core challenge was twofold: awareness and education - Fifth Ring was entrusted with developing the whitepaper – the agency ensured the medium was not just a standalone asset, but the cornerstone of a lead generation campaign to open doors, build authority, and turn complex compliance issues into a commercial advantage.
Fifth Ring was also proud to be a finalist for:
Todd Gregory, Regional Director - Americas at Fifth Ring, said: “Winning at the Crystal Awards is always a proud moment for the whole team, but being awarded across two categories, and being a finalist for a further five awards, is truly special.
This recognition is a powerful endorsement of our Own the Space proposition. It reflects the work we have done to help our clients define the spaces they want to lead, command them through intelligent content and campaigns, and ultimately own them through measurable, commercial impact. We are relentlessly focused on creating marketing that builds momentum and market share for our clients, and dares to be different."
This announcement follows recent awards successes for the agency globally. B2B Marketing named Fifth Ring as one of the top ten ABM and demand generation agencies on the 2025 Global Agencies Benchmarking Report, and also being shortlisted for Global Agency of the Year.