With the new brand concept enthusiastically approved by Inhance Technologies leadership, it was time for the next phase: brand activation. Fifth Ring began this phase by orchestrating an internal brand launch to present the new messaging to what would become Inhance Technologies’ group of biggest brand ambassadors.
After a successful internal launch, Fifth Ring planned the external brand launch on Earth Day to coincide with Inhance Technologies’ sustainability offering. A new website was developed using the growth-driven design methodology and a complimentary CRM system was deployed to manage customer and prospects data. The existing social media channels were refreshed to build engagement with the target market and a press release and external email campaign were launched.