Fifth Ring built quarterly market intelligence reports to track competitor media activity, identify trending topics and map the publications where the APAC smart energy conversation was happening. That intelligence drove a targeted outreach strategy: localised press releases across eight markets, quality media interviews with CNA 93.8, Medcom.id and the Philippine Daily Inquirer, and thought leadership pieces on green hydrogen, EVs and shore power placed in the same publications read by CHINT's target audience.
The campaign was rolled out on mainstream, trade, and social media channels to garner the largest reach possible. For mainstream and trade media outlets, we specifically collaborated with outlets actively publishing news of CHINT’s competitors to reach the same group of audiences.