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Our commitment to understanding client needs fosters deeper collaboration and success. - **Driving Relevant Inquiries**: The more specialized we become, the more effective we are at attracting the right clients. Iain explains the inverse relationship between specialization and inquiry relevance, demonstrating how niche focus can yield significant benefits. Key takeaways from this video include: - The importance of domain expertise in B2B marketing. - How defining your market space can lead to greater success. - The value of collaboration in achieving client outcomes. Unlock the potential of your brand with Fifth Ring's proven strategies and insights. 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In this video, we explore how Fifth Ring simplifies your marketing efforts with localized strategies that truly resonate. Key takeaways include: - The importance of being present on the ground to grasp local insights and understand target audiences. - How we tailor our approach with market-specific strategies rather than a one-size-fits-all plan. - The benefits of having a single agency partner to streamline communication and reduce the complexity of managing multiple agencies. - Insights into our integrated approach, spanning discovery to go-to-market, ensuring continuous learning and optimization. Join us as we delve into how Fifth Ring connects Western businesses with the diverse Asian market, leveraging our deep industry expertise to help you thrive. 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great place to workWEB Careers text image - great place to workhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20IMAGE%20-%20Nicole%20Quirie%20and%20Andrew%20Bradshaw%20at%20the%20Drum%20Awards%20for%20Marketing%202025.jpgWEB IMAGE - Nicole Quirie and Andrew Bradshaw at the Drum Awards for Marketing 2025WEB IMAGE - Nicole Quirie and Andrew Bradshaw at the Drum Awards for Marketing 2025https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/AI-Generated%20Media/Images/black%20and%20white%20awards%20spotlight%20empty%20stage.jpegblack and white awards spotlight empty stageblack and white awards spotlight empty stagehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Cyberdeen%20Event%20Photo%201.jpgCyberdeen Event Photo 1Cyberdeen Event Photo 12025-06-11https://www.fifthring.com/five/are-you-looking-for-the-right-employees-in-all-the-right-placeshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Are-you-Looking-for-the-Right-Employees-in-all-the-Right-Places.jpgAre-you-Looking-for-the-Right-Employees-in-all-the-Right-PlacesAre-you-Looking-for-the-Right-Employees-in-all-the-Right-Placeshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ring2025-06-11https://www.fifthring.com/five/why-always-on-marketing-is-more-efficient-than-campaign-burstshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Parada%20Sritaragul%20-%20Head%20of%20Campaign.jpgTEAM Parada Sritaragul - Head of CampaignTEAM Parada Sritaragul - Head of Campaignhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%20IMAGE%20-%20why%20always%20on%20marketing%20is%20more%20efficient%20than%20campaign%20bursts.pngBLOG IMAGE - why always on marketing is more efficient than campaign burstsBLOG IMAGE - why always on marketing is more efficient than campaign burstshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%20GRAPHIC%20-%20why%20always%20on%20marketing%20is%20more%20efficient%20than%20campaign%20bursts.pngSource: Fifth Ring LinkedIn Campaign Manager internal data, anonymized client example, showing increased efficiency and lower cost per lead with always onBLOG GRAPHIC - why always on marketing is more efficient than campaign bursts2026-01-30https://www.fifthring.com/five/exhibitions-as-barometers-what-offshore-europe-oga-and-gastech-reveal-about-the-future-of-energyhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Ian%20Ord%20-%20CEO.jpgTEAM Ian Ord - CEOTEAM Ian Ord - CEOhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Ian%20Ord%20at%20OGA%202025.pngIan Ord at OGA 2025Ian Ord at OGA 2025https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%20Hero%20-%20how%20to%20own%20the%20space%20at%20exhibitions.jpgBLOG Hero - how to own the space at exhibitionsBLOG Hero - how to own the space at exhibitions2025-11-05https://www.fifthring.com/region/globalhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4/medium.jpgGlobal Brand Building with Strategic Impact | Bristow + Fifth Ring Client InterviewIn this short interview, Adam Morgan — Director of Global Communications and Marketing at Bristow Group — shares why working with Fifth Ring just made sense. When you're a global business, you need a marketing agency that gets what it means to operate across borders. That’s what drew Bristow to Fifth Ring: their international presence and their ability to think strategically from day one. From getting stronger media coverage to aligning internal messaging, Adam explains how the partnership helped Bristow shape its story in a more powerful, consistent way. You’ll also hear how a simple idea — the "10 Degree Dynamic" — created a smart connection between Bristow’s brand identity and operational expertise. And why it's important to have agency partners who can sit in a room with your CEO and hold their own. In this video, Adam talks about: What stood out about Fifth Ring’s global approach How they improved Bristow’s media coverage and messaging The thinking behind the “10 Degree Dynamic” Why strategy always comes first, and why that matters How media training made a real difference for Bristow’s team This interview offers insight into how Fifth Ring delivers more than just creative. They bring boardroom credibility, commercial acumen, and a global perspective that gets results.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4127nonoGlobalBrandBuildingCollaborativePartnershipMarketingStrategyStrategicCommunicationGlobalPresencehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/asia-marketing-playbook-for-western-b2b-brands-debbie-ho-fifth-ring-asia.mp4/medium.jpgAsia Marketing Playbook for Western B2B Brands - Debbie Ho, Fifth Ring AsiaNavigating the diverse and intricate landscape of Asian markets can be a daunting task for Western companies. In this insightful video, we unpack the complexities of doing business in Asia, emphasizing that a one-size-fits-all strategy is simply not viable. Key themes explored in this video include: - **Cultural Nuances**: Learn how the unique business practices and expectations in countries like Japan, India, Singapore, and Malaysia can drastically influence your approach. For instance, while Japan values structured decision-making and consensus, India thrives on speed and flexibility. - **Market-Specific Strategies**: Understand the necessity of tailoring your strategy to fit each market. What works in Singapore may not resonate in Malaysia due to cultural and religious differences. - **Building Relationships**: Discover the importance of nurturing relationships in a region where communication styles and hierarchical structures often differ from Western norms. A simple 'yes' can mean different things across cultures. - **Complexity of the Region**: With nearly 50 countries, multiple languages, and various religions, Asia presents unique challenges that require a strategic, localized approach. Key takeaways from this video include: - The importance of adapting strategies to local contexts. - Insights on navigating hierarchical business environments. - How to avoid common pitfalls that can arise from cultural misunderstandings. Join us as we explore how Fifth Ring can empower your business to effectively enter and thrive in the Asian market, providing you with the expertise and localized strategies necessary to make your mark.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/asia-marketing-playbook-for-western-b2b-brands-debbie-ho-fifth-ring-asia.mp4148nonohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/HERO%20IMAGE%20-%20Trump%2c%20Tariff%20and%20Trade%20-1.jpgHERO IMAGE - Trump, Tariff and Trade -1HERO IMAGE - Trump, Tariff and Trade -1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR%20Blog%20-%20market%20entry%20into%20the%20middle%20east.jpgFR Blog - market entry into the middle eastFR Blog - market entry into the middle easthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%203cs%20of%20international%20marketing%20-%20context.jpgBLOG 3cs of international marketing - contextBLOG 3cs of international marketing - contexthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/SOCIAL%20image%20-%20semicnoductors%20global%20ambitions%20without%20local%20foundations.pngSOCIAL image - 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Join us as we uncover how to craft a powerful brand that not only stands out but also drives measurable business success. 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Built on a clear strategic insight and a simple creative idea, the campaign reframed emissions from a sustainability issue into an operational challenge operators actually care about. The result: over 130 qualified leads, strong engagement from senior decision-makers, and commercial opportunities worth hundreds of thousands of pounds. Watch the video to see how brand strategy, creative thinking and agile execution combined to deliver measurable impact. 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smallSarah Gray, Jen Maclennan and Ian Ord at the B2B Marketing Awards 2025 - smallhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Image%20-%20Edited.jpgImage - EditedImage - Edited2026-06-03https://www.fifthring.com/services/predictive-revenuehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Predictive%20Revenue%20-%20Ian%20Ord%20Interview.mp4/medium.jpgUsing B2B Marketing Analytics to Power Predictive RevenueUnlock the secrets of predictive revenue and transform your marketing strategy into a powerhouse of insights and results. In this video, we delve deep into the evolving landscape of marketing and sales, exploring how predictive revenue models can revolutionize your approach to lead generation and pipeline management. Key topics covered include: - The historical evolution of marketing and the shift towards a data-driven approach in today’s connected world. - The importance of integrating CRM systems to gain visibility into leads, conversion rates, and overall pipeline health. - Strategies for overcoming cultural barriers within organizations that hinder the adoption of predictive models. - Real-life examples of how predictive revenue has empowered CEOs with the visibility and confidence needed to meet business targets. Viewers will gain actionable insights on: - How to create a single source of truth for your sales and marketing efforts, ensuring alignment across teams. - The significance of understanding key metrics and coefficients to forecast revenue accurately. - Techniques to foster a culture that embraces data and encourages continuous improvement in performance. Join us as we unpack the transformative power of predictive revenue and discover how it can elevate your organization’s marketing efforts to new heights. 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Join Iain Ord, CEO and founder of Fifth Ring, as he shares insights on how specialized expertise in sectors like energy, marine, and technology can elevate your brand. In this video, Iain discusses: - **Fifth Ring's Unique Positioning**: Learn how our deep domain knowledge sets us apart and helps clients identify their desired market spaces. We focus exclusively on B2B communications, ensuring tailored strategies that resonate with specific industries. - **The "Own the Space" Philosophy**: Discover how this guiding principle drives our approach to integrated marketing communications. We help clients define their brand space, understand competitors, and create impactful marketing programs that lead to measurable outcomes. - **Collaborative Client Partnerships**: Iain emphasizes the importance of working closely with clients to achieve their goals, whether it's optimizing CRM systems or executing comprehensive PR strategies. 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This B2B energy marketing case study shows how Fifth Ring helped Score move from brand transformation to demand generation with the “Now You Know” campaign. Built on a clear strategic insight and a simple creative idea, the campaign reframed emissions from a sustainability issue into an operational challenge operators actually care about. The result: over 130 qualified leads, strong engagement from senior decision-makers, and commercial opportunities worth hundreds of thousands of pounds. Watch the video to see how brand strategy, creative thinking and agile execution combined to deliver measurable impact. Key themes: B2B marketing, energy sector marketing, brand to demand, lead generation, LinkedIn campaigns, industrial marketing, case study.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20VIDEO%20Score%20B2B%20Energy%20Marketing%20Case%20Study%20From%20Brand%20to%20Demand%20%7C%20130%2B%20Leads%20Generated.mp434nonoIndustrialMarketingSustainabilityCampaignB2BEnergyMarketingBrandToDemandLeadGenerationhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20Image%201.jpgCASE Score Image 1CASE Score Image 1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20NYK%20Image%204.pngCASE Score NYK Image 4CASE Score NYK Image 4https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20Image%203.jpgCASE Score Image 3CASE Score Image 3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20NYK%20Image%203.pngCASE Score NYK Image 3CASE Score NYK Image 3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20Image%204.jpgCASE Score Image 4CASE Score Image 4https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Score%20NYK%20Image%202.pngCASE Score NYK Image 2CASE Score NYK Image 2https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Expro%20Hero-1.jpgCASE Expro Hero-1CASE Expro Hero-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Inhance%20Hero.jpgCASE Inhance HeroCASE Inhance Herohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20homepage%20-%20Expro.pngWEB homepage - 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Art DirectorTEAM Owen Davies - Art Director2025-05-14https://www.fifthring.com/five/otc2019https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR-Blog-images-May-2019-Expect-confidence-to-be-high.jpgFR-Blog-images-May-2019-Expect-confidence-to-be-highFR-Blog-images-May-2019-Expect-confidence-to-be-highhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Andrew%20Bradshaw%20-%20Head%20of%20Energy%20Insight.jpgTEAM Andrew Bradshaw - Head of Energy InsightTEAM Andrew Bradshaw - Head of Energy Insight2025-05-14https://www.fifthring.com/five/creative-content-boost-social-media-performancehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-image-types_of_creative_content.pngblog-image-types_of_creative_contentblog-image-types_of_creative_contenthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Haley-headshot-1.jpgHaley-headshot-1Haley-headshot-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-06-11https://www.fifthring.com/five/new-gas-finds-can-help-the-uk-towards-a-carbon-free-futurehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Andrew%20Bradshaw%20-%20Head%20of%20Energy%20Insight.jpgTEAM Andrew Bradshaw - Head of Energy InsightTEAM Andrew Bradshaw - Head of Energy Insighthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/New-Gas-Finds-Can-Help-the-UK-Towards-a-Carbon-Free-Future.jpgNew-Gas-Finds-Can-Help-the-UK-Towards-a-Carbon-Free-FutureNew-Gas-Finds-Can-Help-the-UK-Towards-a-Carbon-Free-Future2025-05-06https://www.fifthring.com/five/stories-vs.-data-the-dangerous-seduction-in-new-marketshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/IMAGE%20BLOG%20Global%20Stories%20vs.%20Data-%20The%20Dangerous%20Seduction%20in%20New%20Markets.pngIMAGE BLOG Global Stories vs. Data- The Dangerous Seduction in New MarketsIMAGE BLOG Global Stories vs. Data- The Dangerous Seduction in New Marketshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Ian%20Ord%20-%20CEO.jpgTEAM Ian Ord - CEOTEAM Ian Ord - CEOhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2026-04-30https://www.fifthring.com/five/make-good-strategic-rational-decisions-about-your-brandhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/social-suggested-images/Target_Marketing_Strategy.jpgTarget_Marketing_StrategyTarget_Marketing_Strategyhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Brand%20and%20Strategy%20Blog.jpgBrand and Strategy BlogBrand and Strategy Bloghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Peter-Lyall-sq.jpgPeter-Lyall-sqPeter-Lyall-sqhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/bs-strategic-diag-mar16.8d25e896d7b9.jpgbs-strategic-diag-mar16.8d25e896d7b9bs-strategic-diag-mar16.8d25e896d7b9https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-06-11https://www.fifthring.com/five/most-b2b-brands-dont-have-a-positioning-problem.-they-have-a-definition-problemhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Artful%20Brand%20Positioning%20-%20Chloe%20Kinnaird%20-%20%20subs.mp4/medium.jpgWhat is Artful Brand PositioningIs your brand struggling to stand out in a crowded marketplace? Discover the art and science of effective brand positioning and learn how to create a distinct space for your brand to thrive. In this video, we delve into the critical elements of artful brand positioning, exploring how to define your unique market space and lay claim to it. Key topics include: - The importance of a clear brand definition: Understand why many brands fail by skipping this vital first step and how to avoid those pitfalls. - The VCI model: Learn how vision, culture, and image must align to ensure your brand resonates emotionally with your audience. - Beyond logos: Discover why branding is much more than just a visual identity and how a robust brand strategy can drive long-term demand and impact. - Activation strategies: Get insights into demand generation tactics that not only boost short-term results but also ensure sustainable growth. Key takeaways include actionable steps to define your positioning effectively, align your internal culture with your external messaging, and create a lasting emotional connection with your audience. Join us as we uncover how to craft a powerful brand that not only stands out but also drives measurable business success. Your journey toward an artful brand positioning starts here.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Artful%20Brand%20Positioning%20-%20Chloe%20Kinnaird%20-%20%20subs.mp4210nonoBrandIdentityBrandStrategyVisionCultureImageArtfulBrandPositioningEffectiveBrandinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20IMAGE%20Global%20Most%20B2B%20Brands%20Don%E2%80%99t%20Have%20a%20Positioning%20Problem.%20They%20Have%20a%20Definition%20Problem.pngRed square that says "marketing can articulate a defined space, but it cannot invent one."WEB IMAGE Global Most B2B Brands Don’t Have a Positioning Problem. 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Head of Energy InsightTEAM Andrew Bradshaw - Head of Energy Insighthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/ENERGY_INSIGHT.jpgENERGY_INSIGHTENERGY_INSIGHT2025-05-06https://www.fifthring.com/five/survive-and-thrive-energy-needs-a-digital-rethinkhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/SOCIAL%20IMAGE%20-%20EIC%20Survive%20and%20Thrive%20Commentary%20Ian%20Ord.pngSOCIAL IMAGE - EIC Survive and Thrive Commentary Ian OrdSOCIAL IMAGE - EIC Survive and Thrive Commentary Ian Ordhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Ian%20Ord%20-%20CEO.jpgTEAM Ian Ord - CEOTEAM Ian Ord - CEOhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2025-10-08https://www.fifthring.com/five/the-marketing-multiplierhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Christine-headshot-3.jpgChristine-headshot-3Christine-headshot-3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR-Blog-Marketing-Multiplier.jpgFR-Blog-Marketing-MultiplierFR-Blog-Marketing-Multiplier2025-06-11https://www.fifthring.com/five/7-steps-to-crisis-communicationhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Jen%20Maclennan%20-%20Managing%20Director.jpgTEAM Jen Maclennan - Managing DirectorTEAM Jen Maclennan - Managing Directorhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-posts/Crisis.jpgCrisisCrisishttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2025-06-11https://www.fifthring.com/five/this-is-why-your-digital-marketing-strategy-isnt-working-and-this-is-how-to-fix-ithttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Maria%20Fifth%20Ring.jpgMaria Fifth RingMaria Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BlogImage_Feb2019-digital-marketing-strategy.jpgBlogImage_Feb2019-digital-marketing-strategyBlogImage_Feb2019-digital-marketing-strategy2025-05-08https://www.fifthring.com/five/2019-who-said-oil-and-gas-was-boringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/New-Blog-images-Dec-2019-3.jpgNew-Blog-images-Dec-2019-3New-Blog-images-Dec-2019-3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Andrew%20Bradshaw%20-%20Head%20of%20Energy%20Insight.jpgTEAM Andrew Bradshaw - Head of Energy InsightTEAM Andrew Bradshaw - Head of Energy Insight2025-06-11https://www.fifthring.com/energy-marketing-agencyhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/owning-the-space-in-emissions-management--fifth-ring-x-sally-lechin.mp4/medium.jpgOwning the Space in Emissions Management | Fifth Ring x Sally LechinAre you navigating the complexities of emissions management in heavy industries? Join Sally Lechin, as she shares her journey in finding the perfect partner to elevate their marketing strategy. In this insightful video, Sally discusses her experience working with Fifth Ring, a global B2B agency renowned for its expertise in the energy sector. Discover how Fifth Ring's unique approach to marketing and PR helped Envana Software Solutions position itself as a leader in emissions management. Key topics covered include: - The importance of finding an agency with deep industry knowledge and connections in oil and gas. - How Fifth Ring's reverse engineering mindset led to guaranteed leads and tangible results. - The strategic use of LinkedIn and media outreach to enhance brand visibility and authority. - The creative strategies that resonated with both rational and emotional decision-makers in the buyer committee. Viewers will gain actionable insights on: - Selecting the right marketing partner for specialised industries. - Developing a focused marketing strategy that drives measurable outcomes. - Building a community of professionals for networking and mentorship opportunities. Fifth Ring not only surpassed Envana's initial goals but also fostered relationships that extend beyond business, creating a supportive community in the energy sector.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/owning-the-space-in-emissions-management--fifth-ring-x-sally-lechin.mp4151nonoHeavyIndustriesEmissionsManagementB2BMarketingFifthRingMarketingStrategyhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4/medium.jpgGlobal Brand Building with Strategic Impact | Bristow + Fifth Ring Client InterviewIn this short interview, Adam Morgan — Director of Global Communications and Marketing at Bristow Group — shares why working with Fifth Ring just made sense. When you're a global business, you need a marketing agency that gets what it means to operate across borders. That’s what drew Bristow to Fifth Ring: their international presence and their ability to think strategically from day one. From getting stronger media coverage to aligning internal messaging, Adam explains how the partnership helped Bristow shape its story in a more powerful, consistent way. You’ll also hear how a simple idea — the "10 Degree Dynamic" — created a smart connection between Bristow’s brand identity and operational expertise. And why it's important to have agency partners who can sit in a room with your CEO and hold their own. In this video, Adam talks about: What stood out about Fifth Ring’s global approach How they improved Bristow’s media coverage and messaging The thinking behind the “10 Degree Dynamic” Why strategy always comes first, and why that matters How media training made a real difference for Bristow’s team This interview offers insight into how Fifth Ring delivers more than just creative. They bring boardroom credibility, commercial acumen, and a global perspective that gets results.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4127nonoGlobalBrandBuildingCollaborativePartnershipMarketingStrategyStrategicCommunicationGlobalPresencehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/brand-trends-in-b2b-with-chloe-kinnaird.mp4/medium.jpgBrand Trends in B2B with Chloe KinnairdWhat do you do when your brand has grown faster than the strategy behind it? In this video, Dr Chloe Kinnaird explores one of the most significant shifts we're seeing across energy and marine markets — the move away from complex brand portfolios towards monolithic brand structures. It's not a trend. It's a correction. Years of acquisition, expansion, and incremental decision-making have left many large organisations with diluted stories, inconsistent messaging, and brand architectures that make them harder to understand and harder to buy from. Chloe breaks down what's driving consolidation, why pace matters as much as direction, and how artful brand positioning helps organisations tell one clear, credible story — even when they have 6,000 products to their name. Topics covered: Brand strategy | Brand architecture | Monolithic brand | B2B marketing | Energy marketing | Maritime marketing | Brand consolidation | Artful brand positioninghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/brand-trends-in-b2b-with-chloe-kinnaird.mp4179nonohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/from-crisis-comms-to-global-growth-why-parker-wellbore-trusts-fifth-ring.mp4/medium.jpgFrom Crisis Comms to Global Growth: Why Parker Wellbore Trusts Fifth RingIn this insightful video, discover how effective partnerships and strategic rebranding can lead to remarkable business growth. Susan Johnson, Director of Marketing and Communications at Parker Wellbore, shares her journey with Fifth Ring, a B2B communications agency specializing in the energy sector. Key highlights include: - **Crisis Management Expertise**: Learn how Fifth Ring became the go-to vendor for Baker Hughes during a PR crisis, establishing a partnership that has flourished since 2010. - **Successful Rebranding**: Susan discusses the importance of maintaining a respected brand identity while navigating the complexities of a rebrand, achieving impressive results in just eight months. - **Lead Generation Success**: Discover how Fifth Ring's support in integrating HubSpot led to an astonishing outcome of 192 verified leads, far exceeding initial expectations. - **Global Reach and Collaboration**: Understand the value of having a trusted partner that offers global reach and deep industry insights, making Fifth Ring an integral part of Parker Wellbore's marketing strategy. Viewers will gain actionable insights into effective marketing strategies, the significance of strong agency partnerships, and the power of data-driven approaches to achieve measurable results. 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Delivered by Fifth Ring, the campaign transformed India Energy Week from a regional conference into a recognised global platform for energy dialogue. Through targeted international media engagement and influencer activation, the campaign increased global visibility and reshaped the narrative around India’s role in the energy transition. The campaign generated 26,850 international media mentions across 34 countries, reaching a potential audience of more than 8.2 billion people and securing coverage in leading outlets including Reuters, Bloomberg, CNN and Forbes. Discover how strategic B2B marketing and global PR can elevate industry events and influence the international energy conversation.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/India%20Energy%20Week%202026%20Global%20PR%20Campaign%20%7C%20Fifth%20Ring%20Case%20Study.mp433nonoGlobalEnergyEventEnergySustainabilityEnergyImpactIndiaEnergyWeekInternationalMediaCoveragehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/the-asia-gateway-debbie-ho.mp4/medium.jpgThe Asia Gateway - Debbie HoAre you navigating the complexities of the Asian market and feeling overwhelmed by multiple agency relationships? In this video, we explore how Fifth Ring simplifies your marketing efforts with localized strategies that truly resonate. Key takeaways include: - The importance of being present on the ground to grasp local insights and understand target audiences. - How we tailor our approach with market-specific strategies rather than a one-size-fits-all plan. - The benefits of having a single agency partner to streamline communication and reduce the complexity of managing multiple agencies. - Insights into our integrated approach, spanning discovery to go-to-market, ensuring continuous learning and optimization. Join us as we delve into how Fifth Ring connects Western businesses with the diverse Asian market, leveraging our deep industry expertise to help you thrive. 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Regional Director, AsiaTEAM Debbie Ho - Regional Director, Asiahttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Applied%20Materials%20Hero%202026.png.jpgCASE Applied Materials Hero 2026.pngCASE Applied Materials Hero 2026.pnghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20About%20us%20image%20with%20text%20-%20international%20marketing.jpgWEB About us image with text - international marketingWEB About us image with text - international marketinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20Asia%20meet%20the%20team.jpg.pngWEB Asia meet the team.jpgWEB Asia meet the team.jpg2026-07-09https://www.fifthring.com/five/the-export-paradox-why-the-energy-supply-chain-keeps-getting-richer-without-going-anywhere-newhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%20IMAGE%20The%20export%20paradox-%20why%20the%20energy%20supply%20chain%20keeps%20getting%20richer%20without%20going%20anywhere%20new..pngBLOG IMAGE The export paradox- why the energy supply chain keeps getting richer without going anywhere new.BLOG IMAGE The export paradox- why the energy supply chain keeps getting richer without going anywhere new.2026-07-22https://www.fifthring.com/five/all-aboard-the-content-truck-mr-clarksonhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Alan%20Stobie%20-%20Creative%20Director.jpgTEAM Alan Stobie - 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Debbie HoAre you navigating the complexities of the Asian market and feeling overwhelmed by multiple agency relationships? 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In this video, we explore how Fifth Ring simplifies your marketing efforts with localized strategies that truly resonate. Key takeaways include: - The importance of being present on the ground to grasp local insights and understand target audiences. - How we tailor our approach with market-specific strategies rather than a one-size-fits-all plan. - The benefits of having a single agency partner to streamline communication and reduce the complexity of managing multiple agencies. - Insights into our integrated approach, spanning discovery to go-to-market, ensuring continuous learning and optimization. Join us as we delve into how Fifth Ring connects Western businesses with the diverse Asian market, leveraging our deep industry expertise to help you thrive. 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In this video, Alyssa Nixon, Head of Operations and Marketing for Siemens’ Battery, Automotive, and Food Beverage verticals, shares how a bold creative direction — “Brewing as an art form” — not only won internal fans, but also awards. The collaboration delivered thumb-stopping visuals, strategic messaging, and measurable ROI. Campaign highlights: Multiple Award wins, and more on the way A campaign that challenged and surpassed brand norms Creative so strong it caused internal debate (in a good way!) For Siemens, it wasn’t just a one-off project. It was a partnership. 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three senior appointments madeNEWS - three senior appointments madehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/NEWS%20Jen%20Maclennan%20promoted%20to%20Group%20Managing%20Director.jpgNEWS Jen Maclennan promoted to Group Managing DirectorNEWS Jen Maclennan promoted to Group Managing Directorhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/B2B%20global%20agency%20of%20the%20year%20-%20FR%20Edit.pngB2B global agency of the year - FR EditB2B global agency of the year - FR Edit2025-05-08https://www.fifthring.com/five/your-website-needs-youhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/jordan-2.jpgjordan-2jordan-2https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/code.jpegcodecodehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-06-11https://www.fifthring.com/five/continuously-improving-our-websitehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-posts/Blog-website-1400-card-new.jpgBlog-website-1400-card-newBlog-website-1400-card-newhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ring2025-05-14https://www.fifthring.com/b2b-marketing-agency-houstonhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/creative-that-cuts-through-siemens-x-fifth-ring.mp4/medium.jpgCreative That Cuts Through: Siemens x Fifth RingWhen Siemens needed campaign work that would stop the scroll and still meet strict brand standards, they turned to Fifth Ring. In this video, Alyssa Nixon, Head of Operations and Marketing for Siemens’ Battery, Automotive, and Food Beverage verticals, shares how a bold creative direction — “Brewing as an art form” — not only won internal fans, but also awards. The collaboration delivered thumb-stopping visuals, strategic messaging, and measurable ROI. Campaign highlights: Multiple Award wins, and more on the way A campaign that challenged and surpassed brand norms Creative so strong it caused internal debate (in a good way!) For Siemens, it wasn’t just a one-off project. It was a partnership. One built on trust, creativity, and results.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/creative-that-cuts-through-siemens-x-fifth-ring.mp4141nonoCreativePartnershipLanternAwardsFifthRingCampaignSiemensMarketinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/from-crisis-comms-to-global-growth-why-parker-wellbore-trusts-fifth-ring.mp4/medium.jpgFrom Crisis Comms to Global Growth: Why Parker Wellbore Trusts Fifth RingIn this insightful video, discover how effective partnerships and strategic rebranding can lead to remarkable business growth. Susan Johnson, Director of Marketing and Communications at Parker Wellbore, shares her journey with Fifth Ring, a B2B communications agency specializing in the energy sector. Key highlights include: - **Crisis Management Expertise**: Learn how Fifth Ring became the go-to vendor for Baker Hughes during a PR crisis, establishing a partnership that has flourished since 2010. - **Successful Rebranding**: Susan discusses the importance of maintaining a respected brand identity while navigating the complexities of a rebrand, achieving impressive results in just eight months. - **Lead Generation Success**: Discover how Fifth Ring's support in integrating HubSpot led to an astonishing outcome of 192 verified leads, far exceeding initial expectations. - **Global Reach and Collaboration**: Understand the value of having a trusted partner that offers global reach and deep industry insights, making Fifth Ring an integral part of Parker Wellbore's marketing strategy. Viewers will gain actionable insights into effective marketing strategies, the significance of strong agency partnerships, and the power of data-driven approaches to achieve measurable results. 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Viewers will gain actionable insights on: - How to create a single source of truth for your sales and marketing efforts, ensuring alignment across teams. - The significance of understanding key metrics and coefficients to forecast revenue accurately. - Techniques to foster a culture that embraces data and encourages continuous improvement in performance. Join us as we unpack the transformative power of predictive revenue and discover how it can elevate your organization’s marketing efforts to new heights. 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