Tensar International is known as the global leader in geosynthetic soil reinforcement technology. The company’s products provide innovative and cost-effective alternatives to traditional construction methods by reinforcing subgrade and soil in harsh or deteriorated environments, providing longer-lasting stability and safety for a fraction of the long-term cost.
Fifth Ring has been working with Tensar since the beginning of 2011 to position them as the provider of choice for specialty products and engineering services. The team works to identify media opportunities in top trade publications in the construction and geosynthetics industries. These article and press release placements gain positive coverage and visibility that distinguishes Tensar in the media landscape.
Over the last four years, Fifth Ring has secured dozens of feature articles in key publications with a combined yearly circulation of almost two million. The team has also generated buzz around new products and secured interviews with media during trade shows. Fifth Ring has successfully established relationships with editors at major trade publications and provides them with high-quality, relevant articles and press releases.
Our successful communication campaign has garnered not only the attention of the construction and geosynthetics industry, but also the communications industry, and has earned Tensar and Fifth Ring top awards in numerous communications competitions, including a gold Hermes Creative Award for PR Campaign, and a BMA Lantern Award for ‘Total PR Program’. Fifth Ring was also excited to win ‘Rookie of the Year’, one of the highest awards given at BMA Houston’s Lantern Awards, for its work with Tensar.