Fifth Ring, the multi-award-winning international B2B marketing agency, has continued this year’s successful streak by winning Bronze at the B2B Marketing Awards in the Global Agency of the Year category, in recognition of worldwide marketing excellence.
The Aberdeen headquartered agency, which has offices in Singapore and Houston, was competing against a high calibre of world leading agencies for the highly sought after award, which recognises Fifth Ring’s exceptional global contribution to clients’ business, creative thinking, financial performance, and high staff engagement.
The agency also won Silver for the Best Lead Generation or Demand Generation Campaign category, which honours excellence in lead generation and demand generation, both aimed at driving opportunities, pipeline, and ultimately revenue. The award recognises Fifth Ring’s work with MRS Training & Rescue on the powerful “No Room for Error” campaign. The multi-channel campaign spotlighted the life-threatening risks of working in confined spaces and delivered both significant business results for the client, and positive safety outcomes for the industry.
Winners of this year’s awards were announced at the glamorous B2B Marketing Awards ceremony in London last night (Wednesday 26 November 2025).
The B2B Marketing Awards, internationally recognised as the gold standard for creative and commercial excellence in Business-to-Business marketing, are run by B2B Marketing. This year, B2B Marketing placed Fifth Ring 12th within the Top 15 Global B2BMarketing Agencies, and in the 2025 B2B Marketing UK Agencies Benchmarking Report, Fifth Ring was named Scotland's top independent B2B agency, and climbed to 41st in the overall UK rankings.
Fifth Ring has long been regarded as a top marketing agency in the energy industry and has successfully diversified its client portfolio globally to include maritime, industrial, technology, and manufacturing.
Jennifer Maclennan, Group Managing Director at Fifth Ring, said: “Being named as a top three Global Agency of the Year is an extremely proud moment for Fifth Ring and a meaningful recognition of the talent, commitment, and collaboration across our teams in Aberdeen, Singapore, and Houston. It reflects the consistency of our strategic thinking, the strength of our client partnerships, and the creativity and rigour our people bring to delivering measurable impact on an international scale. Over more than three decades, Fifth Ring has grown from a local agency in Aberdeen into a global B2B specialist, and this award is an important milestone in that journey.
“Winning Silver in the Best Lead Generation or Demand Generation Campaign alongside the Global Bronze award makes the achievement even more significant, because it recognises the commercial outcomes we help our clients achieve. We’re grateful to our clients for their trust, and we will use this momentum to keep investing in our people, broadening our services, and building on our global growth plans.”