Phase 2 ran October 2025 to February 2026. Every metric landed well beyond industry standards. LinkedIn CTR of 0.81% against a 0.44% benchmark. Google CTR of 6.12% in a sector that averages 3–4%. Cost per click of $0.21 against an industry average of $5.66.
68 qualified leads generated, with 54% holding VP, Director or C-suite titles. The rebuilt website absorbed the traffic: sessions rose 178% and new users increased 252%. Form submissions — direct commercial enquiries — were up 50%.