The Job Description
The Content Strategist is responsible for strategizing, creating and implementing a vast amount of content for international clients. The Content Strategist works closely with the account services, digital, brand & strategy and creative teams to create integrated content strategies and planners that execute our clients’ business objectives. This position will play a key role in the research, strategy, planning, executing and optimizing phases of campaigns.
Client work includes
- Creative and strategic insight-led planning across content projects (not just keyword farming);
- Audience focussed channel selection and planning;
- Writing articles, press releases, blogs, and social media calendars where appropriate;
- Plan the creation of visual, audio and other content types in addition to the written word;
- Facilitating workshop sessions to gather key inputs from clients;
- Attending and leading meetings and events with clients and subject matter experts;
- Championing the brand voice and messaging for multiple clients’ content;
- Advising and implementing content ideas and recommendations for clients;
- Researching content trends in key industries;
- Conducting content audits of online and offline content;
- Supporting the Accounts Team in creating strategic content and marketing plans for clients;
- Measuring content analytics and optimizing for ongoing performance;
- Assisting with sourcing and managing vendors such as photographers, videographers, animators, etc.;
- AP style writing;
Supporting the company
- Provide the business development team with relative support as required
- Collaborate with teams internally to strategically plan and produce content to market Fifth Ring to new clients
- Support in the development and delivery of new products and services
- Represent Fifth Ring to attract new people and business opportunities
- Ensure effective utilization of resources within team and delivery for clients
- Other duties will be assigned as required and as appropriate
Working with colleagues
- Work effectively with the Traffic Manager to ensure all client requirements are being met
- Work collaboratively with support staff as appropriate and assist in their professional development
- Support colleagues in all Fifth Ring locations proactively, creatively and visibly
- Champion cross functional/regional collaboration to optimize resources
- Other duties as appropriate and as assigned
Knowledge, skills and attributes
Essential
- Minimum 4-6 years’ experience
- A college degree in PR, marketing, communications, design or equivalent
- Demonstrable skill in AP style writing (including grammar)
- Demonstrable skill in writing content for digital channels
- Experience and understanding of working in the field of marketing & communications
- Proficient in Adobe Creative Suite
- Proficient in Microsoft Word, Excel and PowerPoint
- Comfortable when communicating with clients
- Customer-service oriented
- Attention to detail
- Effective time management skills
Desirable
- Understanding of the digital landscape
- Experience with digital and media monitoring platforms
- Agency experience
- Creative flair
- Calm under pressure
Send your resume to houstontalent@fifthring.com
